Oat IPA- I am confused

Discussion in 'Beer Talk' started by warchez, Jan 25, 2019.

Tags:
Thread Status:
Not open for further replies.
  1. warchez

    warchez Zealot (545) Oct 19, 2004 Massachusetts

    What is the deal with the word Oat/Oats being added to some of the new IPA releases I am seeing around. Flaked oats are a large part of the NEIPA process already.
    Is it just a marketing thing to the "un-educated" consumer?
    Or are some of these breweries using some obscene amount of oats to make them different from their other hazy IPA cousins?

    What's next? Barley IPA? Water IPA?

    Full disclosure:
    I am a home brewer and normally only lurk over on that side of the forum pages.
    But this Oat thing, potentially for the sake of marketing, to the masses has me riled up.
     
    Ranbot and Harrison8 like this.
  2. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    I'd say it's a marketing thing. Maybe the brewer is not able to perfect a NEIPA so starting a new trend by using the word oats might make it a big seller.
     
  3. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Yes, Flaked Oats are 'common' for brewing 'NEIPA' beers but Oat Malt can used as well. Tired Hands will use Oat Malt to brew some of their Juicy/Hazy beers.

    Do you happen to know which 'version' of Oats is being used for the beers you are referencing here? Perhaps they are emphasizing the term "Oat/Oats" to highlight they are using Oat Malt for these beers?

    As a homebrewer you likely know that you too can purchase Oat Malt to brew your Juicy/Hazy beers (or other styles) such as Fawcett Oat Malt:

    “If you're looking for a malt to enhance the haze of your New England IPA, this is the malt for you! Oat Malt is perfect for beers where you aren't concerned with clarity. Use this malt in your next Hazy IPA or Belgian Wit to assist with head retention and add mouthfeel. 5 - 10% Oat Malt in the grain bill will add a light haze without impacting the beer's flavor.

    Also perfectly suited for Porters and Stouts to add oat flavor when desired. Try using 10 - 20% in the grain bill for a light oat character, or 20 - 50% for a distinct oat flavor.”

    https://www.morebeer.com/products/fawcett-oat-malt.html

    Cheers!
     
  4. Ranbot

    Ranbot Pooh-Bah (2,463) Nov 27, 2006 Pennsylvania
    Pooh-Bah

    Pretty much. It also helps brewers differentiate similar products to consumers. When a brewer has several different NEIPA beers (as many do) calling one an "oat" IPA can help the consumer differentiate and remember the product, regardless of their level of knowledge about beer. I agree with you though... it's all silly to me.
     
  5. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    I love getting riled up but I don’t understand why this would trigger that. A brewer used oats in their IPA so they are putting it on the label. What’s wrong with that? It’s not marketing to the “uneducated or the masses” because it only means something substantial to those who are familiar with the idea.
     
  6. warchez

    warchez Zealot (545) Oct 19, 2004 Massachusetts

    I am not raging mad about. But when less informed beer drinkers in my life come to me with a new beer they picked up and say "Hey try this! Its an OAT IPA!"; I want to be informed enough to say whether oat IPA is really something different. Especially when compared to the last 20 IPAs those people wanted to share with me. Just trying to be a better informed beer citizen.
     
  7. deakin

    deakin Initiate (0) Jul 28, 2014 Michigan

    This isn't anything new, Rye IPAs were all the rage like a decade ago. Were you upset about that too? It's just a way of informing the consumer about a unique ingredient in the beer, it doesn't need to be a defining characteristic.
     
  8. thebeers

    thebeers Grand Pooh-Bah (5,837) Sep 10, 2014 Pennsylvania
    BA4LYFE Society Pooh-Bah Trader

    If I see oats on a label, I expect a creamier mouthfeel. I associate this mostly with stouts, but have seen brewers using it in other styles for a good while now.

    FWIW, I remember drinking a Burnside Oatmeal Pale Ale in Portland in the early part of this decade. I was impressed then by its creamy body. This was years before I was introduced to what are today known as NEIPAs.
     
    Rustytacos, dcotom, sharpski and 5 others like this.
  9. Fox82791

    Fox82791 Initiate (0) Jun 20, 2014 New York

    What he said. Oats contribute to a fuller body and better mouthfeel, which in a lot of IPA drinker's opinion is a good thing, hence why a brewery would advertised its use in their beer.
     
    Rustytacos likes this.
  10. NeroFiddled

    NeroFiddled Grand High Pooh-Bah (7,276) Jul 8, 2002 Pennsylvania
    Pooh-Bah Trader

    What do you think about doing an oatmeal hefeweizen? 50% oats, 50% wheat? :grin:
     
    algebeeric_topology likes this.
  11. CrimeDog

    CrimeDog Zealot (749) Dec 31, 2015 New York

    Milkshakes....oats.....whatever......throw shit in the kettle and call it an IPA!
     
    algebeeric_topology likes this.
  12. Justonemore91

    Justonemore91 Initiate (0) Nov 24, 2018 New York
    Trader

    Had burlingtons orbital elevator which is an oatmeal ipa and it is delicious.. One of the best ipas ive ever have
     
  13. barrybeerdog

    barrybeerdog Pundit (941) Aug 17, 2012 South Dakota

    Surly has had oats in the grain bill of DIPA Abrasive, (formerly known as 16 Grit) for many years....Delicious!!:stuck_out_tongue:
     
    #13 barrybeerdog, Jan 26, 2019
    Last edited: Jan 26, 2019
    raynmoon and ElmerLovejoy like this.
  14. jakecattleco

    jakecattleco Grand Pooh-Bah (3,749) Sep 3, 2008 California
    BA4LYFE Society Pooh-Bah Trader

    I'm riled up that I no longer (or rarely) cross paths with Rye IPAs.
     
    rickrem, nc41 and GetMeAnIPA like this.
  15. SFACRKnight

    SFACRKnight Grand Pooh-Bah (3,348) Jan 20, 2012 Colorado
    Pooh-Bah Trader

    Stickiest.
    Grist.
    Ever.
     
  16. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    I think you just came up with the name for that beer.
     
  17. islay

    islay Savant (1,211) Jan 6, 2008 Minnesota

    I don't know about 50/50, but Dreamyard, the locally famous NEIPA from Modist Brewing Company in Minneapolis, is made entirely from wheat and oats (and hops and yeast and water) with no barley. Modist uses a mash filter (instead of a lauter tun) that allows it to brew with large percentages of grains other than malted barley. For the record, I don't endorse that particular beer or Modist in general, which, in my opinion, uses its unique equipment and ingredients to produce a lot of bland beer.
     
  18. tasterschoice62

    tasterschoice62 Grand Pooh-Bah (3,949) May 14, 2014 Rhode Island
    BA4LYFE Society Pooh-Bah Trader

    What were your favorite rye IPAs from a decade ago?
     
  19. FatBoyGotSwagger

    FatBoyGotSwagger Grand Pooh-Bah (3,999) Apr 4, 2009 Pennsylvania
    BA4LYFE Society Pooh-Bah Trader

    Seeing as how they are from Michigan I can answer this with 99% certainty. Founders Red's Rye IPA. One of the best I also had.
     
    tasterschoice62 and -Andrew- like this.
  20. jakecattleco

    jakecattleco Grand Pooh-Bah (3,749) Sep 3, 2008 California
    BA4LYFE Society Pooh-Bah Trader

    Wish I could find it more frequently out west. And wish Modern Times would at least bring back Aurora for a monthly rotating recipe.
     
Thread Status:
Not open for further replies.