Award-winning beers

Discussion in 'Beer Talk' started by HopsAreDaMan, Apr 1, 2019.

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  1. HopsAreDaMan

    HopsAreDaMan Initiate (0) Jul 28, 2015 Missouri

    I recently had a few beers that I later found out were award winning beers. It turns out I liked both of them. And it got me to wondering if there is any reason for me to seek out award winning brews. To define 'award winning' here, I would say I mean regional and/or national competitions.

    Have you ever sought out award winning beers?

    If so, what were those beers, and would you have considered them to be exceptional in some way?

    Do you think they--award winning beers in general--were worth seeking out?

    As a related question, does anyone know if winning an award correlates to an increase sales of the beer? I would think it would at the very least it would increase exposure to other customers, but how strongly would that correlate to sales?
     
    #1 HopsAreDaMan, Apr 1, 2019
    Last edited: Apr 1, 2019
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  2. bubseymour

    bubseymour Grand Pooh-Bah (4,800) Oct 30, 2010 Maryland
    Pooh-Bah Trader

    Most GABF award winners are almost always solid brews. The very best in a catagory? I'm sure most on here will agree that is very doubtful.

    So if you want something to at least help filter out something terrible you don't want to buy, then sure its fine to at least guarantee an award winner is a well crafted beer.

    As far as sales /marketing? No idea. I guess if they go around advertising in stores, but doubtful many sales are generated from a few beer nerds looking down the GABF winners list and making a shopping list from it.
     
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  3. GoodJustin

    GoodJustin Initiate (0) Mar 14, 2019 New York

    awards sell beers, if they didn't you wouldn't have even asked this question. So they absolutely correlate. Couple that with increased brand recognition and it's a win, all the way around.


    Taste is subjective. No, award winning doesn't mean you should seek it out or enjoy it, it's ok to not like shit too, no shame in that.
     
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  4. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    I am of the opinion that winning an award at a competition such as the GABF is indeed a worthwhile thing - those beers are worth trying. I will read the list of GABF winners and write down a few to seek out but I will not make Herculean efforts to do so.

    There is always a debate when competition winners are announced whereby folks will say something like Beer Brand x of category Y is 'better' than the three beers that won medals. Well, did the brewery of Beer Brand x make the effort to submit that beer? Just because Beer Brand x is a favorite of yours does not mean that it would be the top 3 beers for the GABF beer judges who judge beer in a blind manner assuming the beer was submitted.

    Cheers!
     
  5. Snowcrash000

    Snowcrash000 Grand High Pooh-Bah (6,041) Oct 4, 2017 Germany
    Mod Team Society Pooh-Bah Trader

    From a German perspective, awards don't mean shit, quite the opposite actually. There are a few breweries out there, especially RĂ¼gener Insel Brauerei that get showered in awards even though their beer is abolutely crap. Seems like getting awards has a lot more to do with your advertisement budget than the quality of your beer to me.
     
  6. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    Top three winners of national or regional competitions have to be damned good beers to get thru the evaluation process judging, but there's no way to know if the gold medal winner is the best in the US or the region. Not all beers that could be entered are in the competition, and for the ones that re, I'll guess that the judges are rarely unanimous in their deccision. But these beers certainly would be worthy to pursue to give them a try. I'll try one out of curiosity if it is convenient for me to do so.

    My local brewery took a gold medal in the GABF two years ago, and it is a very good Light Americal Lager, but it's a close call to compare it with other good ones that I've had and say it's better. The brewery has tried to keep it on tap full time since that gold medal, which is something they don't do with some of their other beers, and the gold medal is prominently mentioned on the beer menu boards, so thay are trying to capitalize on the honor. I'd guess that sales have increased as a result.
     
    #6 PapaGoose03, Apr 1, 2019
    Last edited: Apr 1, 2019
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  7. HopsAreDaMan

    HopsAreDaMan Initiate (0) Jul 28, 2015 Missouri

    Right, that's basically how I see it. That last line about beer nerds is currently me :stuck_out_tongue:, but I'm certain there are few of those like me----hell, I never even thought much about it until very recently.

    I guess seeing a brewer win with at least one beer in at least one category tells me they likely produce at least a few solid brews. So, I guess it is an indicator of quality--one amongst many, and I'm sure some would debate the merits of that as well. :wink:
     
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  8. beerdedking

    beerdedking Grand Pooh-Bah (3,634) Oct 15, 2008 Pennsylvania
    BA4LYFE Society Pooh-Bah Trader

    Knee Deep's Lupulin River is a GABF winner as per the medal painted into the can art. Totally deserving IMO, but the rub is that the beer just sits, bc Knee Deep no longer seems to be a "must have" brand around these parts. Now if the can had some cartoon hippies logrolling on it....
     
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  9. nc41

    nc41 Initiate (0) Sep 25, 2008 North Carolina
    Trader

    It’s a shame Knee Deep suffered the same fate here, it just sat and eventually it just went away. Some really good Cali ipas are long gone.
     
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  10. hopsputin

    hopsputin Grand Pooh-Bah (4,403) Apr 1, 2012 New Jersey
    Pooh-Bah

    I don't seek out award winning beers, but I'd be lying if I said they sometimes didn't influence a purchasing decision - for example, if it's between 2 beers I've never heard of before I might lean towards one that won gold at GABF or something
     
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  11. surfcaster

    surfcaster Initiate (0) Apr 20, 2013 North Carolina
    Trader

    If something around here wins one, I will definitely try it. Best ever? Rarely. Great expression of style and worth having--absolutely.
     
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  12. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    According to one history of the Stegmaier Brewing Co.:
    But there were only 7 of them pictured on the label. :thinking_face: (I used to wonder if there were only 4, tho', figuring the round ones might be the front and backs).
    [​IMG]

    Tasted pretty good to me, but not sure I'd say it was "medal-winning good". They shutdown early on in my beer drinking days, and likely the recipe'd been tweaked at bit in the 60 years or so...

    (Pretty interesting licorice-y porter, too - my first porter now that I think about it! No medals on the porter label - but there was a goddam horse on it. Why? Sure, that might not seem odd if you grew up in the anything-goes/nothin's-gotta-make-sense craft beer era, but it was back then.)
     
    #12 jesskidden, Apr 2, 2019
    Last edited: Apr 2, 2019
  13. HopsAreDaMan

    HopsAreDaMan Initiate (0) Jul 28, 2015 Missouri

    Thanks. Again, until recently I haven't paid much attention to award winning beers--so I don't know how many I have had, but what you stated here is what I would have guessed. Especially your last statement; I took a simple beer judging class or two with the beer club I was a part of a few years back, and if I remember correctly the emphasis was largely on judging how close to style the beer was. So, if it is a beer in a style you are not interested in, or if you are not interested in learning about the qualities of a style you haven't had before, then why bother with that 'award winning' beer?

    Yet, I'm sure I am the unusual one that finds value in exploring the unknown, and my guess is many of us out here are as well. So, for me, the award does matter, to an extent. At the very least, it puts the beer on my radar, even if I don't consciously seek it out.
     
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  14. BayAreaJoe

    BayAreaJoe Pooh-Bah (1,724) Nov 23, 2017 California
    Pooh-Bah Trader

    I think awards help to inform consumers that a brewery knows how to make top quality beer (at least a 3rd party of supposed beer experts think so). I don't seek out award-winners because there's so much fresh rotating stuff these days, but I'll certainly give them a try if/when I come across them. My favorite regular beers, Revision IPA & DIPA, both won a lot of awards last year.

    The brewmaster who developed all of those Knee Deep award winners left a few years ago & founded Revision, and ya it's been seemingly downhill for KD since.
     
  15. HopsAreDaMan

    HopsAreDaMan Initiate (0) Jul 28, 2015 Missouri

    Gold metal beer sold in one of those big-ass 32 oz cans? It almost seems like an oxymoron when remembering all of those 32 oz Miller-Coors-AB swills I bought and drank back in the day. :stuck_out_tongue:
     
  16. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Nah, no quart cans in the '70s.
    But Steg did offer bottles, both deposit and T/A's, in a variety of sizes .
    [​IMG]
     
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  17. Squire

    Squire Grand Pooh-Bah (4,385) Jul 16, 2015 Mississippi
    BA4LYFE Society Pooh-Bah Trader

    If I see two new beers on the shelf and one is award winning I'll grab it first but knowing me I'll probably buy both.
     
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  18. jakecattleco

    jakecattleco Grand Pooh-Bah (3,749) Sep 3, 2008 California
    BA4LYFE Society Pooh-Bah Trader

    I grab it a couple times a year when I come across it fresh. I still think Kern River deserves some of that medal for Deep River/Lupulin River.
     
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  19. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    Well, at least one brewery that won a blue ribbon seems to have done OK .
     
  20. SFACRKnight

    SFACRKnight Grand Pooh-Bah (3,348) Jan 20, 2012 Colorado
    Pooh-Bah Trader

    Yeah, a medal means something. Will it be your personal favorite of the style? Maybe, taste is a subjective truth. When I'm at GABF I like to try the award winning brews and compare. Usually I disagree with their placement, but I have never questioned how a particular beer made it to the top three of a category.
     
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