Three Floyds Expansion Plans

B&B's Beverage in Doylestown had a small amount of FFF last weekend... Gumballhead and some others I can't remember.

The shelves are really crowded though... I'm sure FFF will sell fast initially, but is it sustainable after the newness wears off? I can't tell, but they must think so. At least FFF is expanding now with full understanding of the market, unlike other regional breweries that expanded ~5 years ago to have the market shift under them. FFF knows exactly what they are getting into, so they must have a plan; and if they don't there's no excuse for failure.

 

I am not trying to pick on you here but...

How does a distributing brewery plan for their beer brands no longer being 'shiny new things' after they release beers into a new distribution area?

Cheers!

 

Haven't been to FFF in years. Have they started the expansion from when this was originally posted?

 

Presumably a very good marketing program, but exactly what or how is above my pay grade [and it's easy to get above my pay grade, since I work for free on this subject... ]

However, among the older, regional craft breweries I feel like FFF has maintained it's popularity and craft "cred" well. People seem to keep talking about FFF, which is good in of itself, but also the talk is mostly positive from what I can tell. There is still some ambient "buzz" for FFF beers that other OG craft brewers lost. That intangible public favor can go a long way if they can maintain it. If I'm reading the signals correctly of course, I might be completely wrong... The view from my armchair is limited.

 

Hmmm? Cheaper and fresher in Ohio...

 

I think the secret lies in sending few enough beers infrequently enough. It seems that the death knell for new distributing breweries is when their beer sits around for a few months and is suddenly a 'shelf turd'. If they can send just enough that it all sells out in a month or so before sending more that seems like it would help

 

I paid $10.49 for Alpha King last spring. It was quite good but nothing I thought about again till today. I passed on all the others(4-5), there was no ZD.

I loved Space Station on tap but would not buy the six pack as it was around 6 weeks and in a huge warm stack.

I had Blackheart 7 years ago from a bomber and it was a beer I really liked as well.

No idea on the cost here in PA but the first time they were here the beer was more than average cost. Best guess is $14-16 a six. That’s a hard pass for me.

I’m sure they will sell a lot of Beer at first. Can it sustain? Lots of really good beer around here. Price will play a huge part.

Enjoy

 

Quality and freshness surely helps with sustainability, if they over saturate any market it could create a problem. The key to any market is demand exceeds availability, but it has to be good to begin with, and I’m sure most would agree that 3F is good stuff.

 

I saw alpha king at $14.50

 

Whoa!

That will be a hard pass for me. Just too many high quality beers available to me at waaay less than that price.

Non-cheers to 15 bucks for a 6-pack of beer!!!!!!!!

 

Agreed, hopefully it will be cheaper elsewhere.

 

Breski in Harrisburg has six packs of these for $15.99. Haven't been in to check on dates, but it doesn't matter, really.

$15.99?

No.

 

Price will kill 3F like it did Ballast Point, especially Sculpin. They make great beer, but their pricing was based on scarcity. The more readily available it is, the less people will be willing to pay for it.

It’s $12-13 a six in the home market here in Chicago. Pipeworks, Half Acre & Revolution make comparable beers at a better price point. I love their beers, but rarely buy them as I think they’re overpriced.

 

Call me when Behemoth gets here, otherwise I'm indifferent.

 

Tell me more about the Amish Mafia.

 

I miss Three Floyds since I moved from Indiana several years ago. Probably unlikely to see them in Florida any time soon.

 

Other than the TV show, I’ve never seen or heard of it here.

 

Start sending em north to Canada! I was stoked to see Ballast up here and 3F would be sick!

 

Yes, I have loved FFF for years and paid the higher price point because the beers are fantastic and were relatively hard to find. Not any more, though. Too many quality beers, a lot of them local and at about 15-20% less in cost on the shelves these days.

 

I thought I was seeing more Zombie Dust around since I moved back than I remembered. Shame to hear that it’s sitting around, especially on Indiana’s warm shelves. One thing you could always be sureness of: it you found Zombie Dust, it was fresh. Otherwise it would be gone.

I fear you may be right. Sculpin was one of my favorite beers, but it was hard to pull the trigger on at the price unless we’re talking bar/restaurant pricing. Once it started showing up everywhere I stopped paying the premium. I’m willing to pay whatever they’re asking if buying that beer is a rare opportunity. The main thing FFF has going for them that BP doesn’t is that they haven’t been bought out.