Phase Three Brewing (2019)

"Also, some of our retail partners prefer us to not announce when we delivery our beer to their stores."

So these places can hold what they get, and tell people they didn't get the P3 drop? Or am I completely missing the point of this?

 

Could be that. Or they could also be annoyed that they get 10 times the volume of calls all day with people asking if they still have some and/or could hold it back for them.

I think it’s a terrible idea to announce when and where the drops are happening. Just revs up the hype train and encourages truck chasing.

 

I hear you. I have nothing against smaller stores who tend to hold rare stuff for regulars, and telling the public where they just dropped off negates that whole process when the person can just throw the tweet in their face

 

Aside from the beer nerds who get to the stores as soon as the drop hits (or before) and mill around, I would imagine these shops see a huge uptick in the amount of goobers that breathlessly explode through the doors, stride up to associates who are mid-sentence, ask about the beer, find out it's gone, and disappear back into the dark back-alleys as soon as they hear "sold out." Not saying that's always inappropriate, but I'm sure they see a lot of people who will never shop at their stores on a non-"special drop" day, and probably aren't extremely excited about the added sale-less traffic.

 

Doesn't Binny's generally do that with most releases?

 

Most of them do. I'm just asking if the places that normally do this asked P3 to not tweet after they dropped off so they can continue to serve regulars first, or if I missed something else.

I thought somebody posted that last drop one of the stores wasn't staffed enough to handle an influx of people at the end of the day (when they were getting their drop), and they wanted to wait to announce it before they opened the following morning. That makes sense to me

 

Unless I misread, P3's tweet said to check the retailers' social media instead of P3's, which implies to me that these beer shops are essentially saying "we'd rather people who actually follow us get this news first, as opposed to random P3 chasers."

In other words, yeah, it sounds like they're hoping to serve their regulars first (how they do it remains to be seen).

 

My favorite line when this occurs and the person leaves is to tell the person working there, "man it sucks you guys only stock ONE good beer."

 

As others have said I think stores would rather just not have it announced and let people naturally come pick it up. They are going to sell out of it and this stops lines from forming at your store.

 

Problem is that if stores don't post on social media, their phone rings off the hook. One store I used to live near didn't used to post frequently, and on release days for Hop Butcher or other in-demand beers, the guy at the counter would literally be checking people out while continuously answering the phone for hours. Eventually, they started promising people "We'll put it on Instagram as soon as we get it," just to get people to stop calling 24/7.

 

yup you're missing the point.

 

Thanks.

 

Sorry. Meant to elaborate but ran out of time. I see others have so I’ll save us all the time.

The short and sweet is some shops with small staffs get so much customer outreach that it nearly forces them to hire someone to answer phones and respond to social media messages. I shop at a store like this, and it’s nuts watching HB and P3 releases.

 

Lol is that store JPs?

He went through the same shit.

 

Any good store that is ran half decently would forecast and schedule staff appropriately on days they get Phase Three, Hop Butcher, etc.

It's not like these deliveries are a surprise

 

But they kind of are. Self distro'd breweries aren't calling before they come over.

 

No to mention some of these drops are only a handful of cases that sell out within an hour or so. Seems a hard pill to swallow as a business owner to bring in extra help when the delivery is unpredictable, and it's probably gone before your employee gets there.

 

And there are multiple examples of stores getting less than they expected. So they may want to wait until it's actually in hand so they can figure out limits before sending out the message.

 

Yeah, not calling, but stores place orders days, if not weeks, in advance with a delivery date given to them

 

I've never been given a specific delivery date when dealing with self distro breweries.