Growler Deposits

Discussion in 'Beer Talk' started by hoptualBrew, Jun 20, 2019.

?

Would you participate in growler deposits as described below?

Poll closed Jul 20, 2019.
  1. Yes

    59.1%
  2. No

    40.9%
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  1. hoptualBrew

    hoptualBrew Initiate (0) May 29, 2011 Florida

    Hello.

    My buddy and I are looking to open a small brewery and bottle shop. We do not want to do crowlers but also recognize the drawbacks of growler sales. We also wish to recycle and be as efficient with waste as possible. Thus we thought of a growler deposit or “buy-back” program.


    Program Overview:

    16 oz & 32 oz growler sizes

    Cost of growler itself is $4 for 16 oz growler & $8 for 32 oz growler. Glass, amber, swing top, with logo.

    Customers can choose to return undamaged, clean growlers and get their deposits back OR may choose to keep their growlers as a purchase.

    If our growler design changes (we don’t plan to change the design), we will notify customers 90+ days in advance via social media and newsletter of deadline to return growler for deposit.


    Reason for program:

    We realize that many people will not want to keep growlers stored at home indefinitely, prefer not to buy growler glasses they will throw away, and prefer a take-away package that can be disposed of. This program would allow for that while also not going the crowler route.

    Thank you.
     
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  2. jageraholic

    jageraholic Pooh-Bah (1,632) Sep 16, 2009 Massachusetts
    Pooh-Bah Trader

    The buy back portion is really good. I don't think i'd partake in 16 oz growlers much (nor did I know they existed). My preference would be 32 and 64 oz.
     
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  3. hoptualBrew

    hoptualBrew Initiate (0) May 29, 2011 Florida

    Thanks for the feedback!
     
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  4. unlikelyspiderperson

    unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California
    Pooh-Bah Trader

    This is the protocol at a few places that use these nice swingtops near me (not recalling the exact glass price but it's similar) and people seem to make use of it. The one factor I would recommend you consider and investigate is the logistics/cost of cleaning and sterilizing the returned growlers. Will you have the pressurized growler fills?
     
  5. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    I love your idea, its great to see, with that said one item that comes to mind would be folks who already own a growler (not your bar growler). Can they bring them in and get a fill for the cost of beer only? I think if that is allowed you have a good idea because you get people to participate who don't own any and then you reward others who already own growlers (not your bar growlers) with the ability to use their own stuff.

    Cheers
     
  6. hoptualBrew

    hoptualBrew Initiate (0) May 29, 2011 Florida

    @stevepat

    Yes, would have to clean and sanitize returned growlers very well.

    Plan to counterpressure fill growlers from the tap.


    @AZBeerDude72

    Yes, we would be ok with filling other growlers. Main point is we want to sell as much growler beer as we can without hindering people with a growing collection of growlers to store at home.


    Thanks for the feedback and questions, is great for us to further think out the process.
     
  7. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    Its a great idea and great way to minimize waste and also like you said give people the ability to return the growler and not have 20 in their closet lol. Keep up the good work!!
    Cheers
     
  8. TrojanRB

    TrojanRB Grand Pooh-Bah (3,779) Jul 27, 2013 Texas
    BA4LYFE Society Pooh-Bah Trader

    Why wouldn’t you just offer crowlers?

    Not sure why you’d want to deal with the cleaning and sanitizing that are required under your plan.
     
  9. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    Growlers are a major pain in the butt at retail. The concept is better than the practice. They take retail time, offer wastage, and are better looking than useful. I've been around these things and I hate them. Crowlers might be more expensive seeming, but seem to be a better retail and on-premise option.
     
  10. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    In opposition to @rgordon 's points, a couple things: where ya gonna store a minimum of a large, tall pallet of empty crowlers (and attendant lids)without them getting dirty or damaged? If it's just a storefront operation, there's unlikely to be a garage door sized door to get that pallet in through. And, where ya gonna park the needed forklift? Propane or electric forklift? Certified operator(s) to satisfy the Insurance folks?

    Also, a lot of what the OP proposes is very dependant on state and local laws. Here in Washington, we have great growler laws, and in my city of 90k people, only one of our 13 breweries does growler swaps. We can fill any sealable container, and, everybody owns too many branded growlers. Shrug.

    So much is dependent on OPs location, and market, that all we can do is point out what we see, to give dude as wide an overall view as possible.
     
  11. papposilenus

    papposilenus Grand Pooh-Bah (3,232) Jun 21, 2014 New Hampshire
    Pooh-Bah Trader

    You are going to spend a lot of time cleaning growlers, arguing with customers about what constitutes 'clean,' and end up having to dispose of a certain number of them. People are shitty. If they're not stuck owning the glass, if they can just just swap it out for a new, clean, growler, they will not take proper care. I sometimes clean growlers for my LBS and have been amazed at the inventive ways people find to fuck them up.

    At four/eight bucks, you've built in a decent margin for expense and inconvenience. I like the idea in principal although I highly doubt that I'd shell out that much for a glass bottle unless I lived next door and came in pretty much every day. I voted 'no' simply based on the $8 cost of the 32oz growler - I can't conceive of buying a 16oz growler under any circumstances.
     
  12. bbtkd

    bbtkd Grand High Pooh-Bah (7,790) Sep 20, 2015 South Dakota
    BA4LYFE Society Pooh-Bah Trader

    I answered no for several reasons. First - I go to a large local store that does a lot of growler business, and they manage to do 32 and 64oz growlers with a $3 deposit on the 32oz. I believe that it's also $3 on 64oz, but I don't do that often so not sure. They sanitize/steam bottles when cycling them through, so all I have to do is rinse it out and toss the cap. I think it's a mistake to depend on the customer to sanitize a bottle. Inevitably someone will get sick and/or complain about off-tasting beer - and it will be caused by their lack of cleaning.

    While I like your 16oz option, you'll get pinged for not having the traditional 64oz. Lastly, I despise flip-top bottles. It makes them harder to clean and I've gotten bent ones. Perhaps that drives your price up too. If you stick with caps, giving a new one every time, and sanitize your returned bottles, you'll cut down complaints of "bad beer".
     
  13. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    The same space limitations pertain to growlers as well. Many businesses will not fill an empty customer supplied growler, but require that a new one be sold. It is a weird business model that adds an inordinate amount of tough to quantify labor time. If I owned a store I would never sell them. Of course, there could be Bob the growler guy like Carl the greens keeper. Dedicated.
     
  14. cavedave

    cavedave Grand Pooh-Bah (4,157) Mar 12, 2009 New York
    In Memoriam Pooh-Bah Trader

    I applaud any effort to not use aluminum and to re-use glass. Other than that I have no ideas to add how best to make the system work, nor predictions how successful it likely is to be. Wish you good luck with the brewery!
     
  15. dbrauneis

    dbrauneis Grand High Pooh-Bah (8,071) Dec 8, 2007 North Carolina
    Mod Team BA4LYFE Society Pooh-Bah Trader

    I answered "yes" but would likely have answered "maybe" or "occasionally" if those were options.

    I like the idea of them being returnable/exchangeable but I find that I most frequently buy growlers or crowlers when visiting a brewery out of town and I want to bring something home so I likely would not be able to participate in that return/exchange.

    On the other hand, locally we just got notice that they will no longer be doing curb-side recycling of glass so I tend to prefer other recyclable options (as I otherwise need to store all of the separated glass to bring to a dedicated center which is not too convenient to where I live/travel frequently).

    The other use case I have for bringing home growlers or crowlers is to bring them to events at other people's homes and crowlers are definitely more convenient as I don't have to worry about collecting the empty after the event.
     
  16. grilledsquid

    grilledsquid Initiate (0) Jul 10, 2009 California
    Trader

    This concept should really be more commonplace throughout the industry. If I recall correctly, packaging accounts for much of the environmental impact of beer when considering its entire life cycle. Any efforts to move to reusable packaging as a strategy to reduce packaging waste should be encouraged.

    Your program sounds well thought-out and will initially resonate with people who are concerned about their environmental impacts. I don't think there's ever been a sustainability survey conducted on craft beer consumers, but I'm going to guess that most people are either indifferent or aren't concerned with their impacts. In order to get this latter group to buy into your program, your deposit prices have to be designed to give them a nudge.

    I assume you'll be using some kind of washer/sanitizer machine? I found this on youtube.

     
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  17. sulldaddy

    sulldaddy Grand Pooh-Bah (5,716) Apr 6, 2003 Connecticut
    Mod Team BA4LYFE Society Pooh-Bah Trader

    I would do this, but would add the need for a 64 oz/ 2L size at the top end of glassware.
    I like the idea of glass reuse over the consumption and possible recycle of aluminum crowlers. Definitely better environmentally IMO. I do take my own glass with me when I visit brewerries in CT and PA and get them filled no problems. Of course I sanistar them before leaving the house. Many folks will pull em out of the trunk for the exchange and you will see some Nobel worthy science experiments.

    Good luck to you!
     
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  18. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Can you please provide more information here?

    I have seen growlers filled via counterpressure fills via a growler filling station:



    And I have seen growlers filled by just pouring the beer out of the tap.

    Cheers!
     
    hoptualBrew likes this.
  19. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    My local store just pours from tap, lets just say its not a very high level of cleaning and all, lol.
     
    hoptualBrew likes this.
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