Why so many beers have retro-looking cans

I don't remember the one in the middle, but I always liked the one on the right:

 

Thanks Vox.

 

I never quit keeping vinyl, turntables, tonearms, and cartridges in working order, CD supplemented my record collection. And those well cared for records still are enjoyed many years later.

 

I don't get Genny Bock, but I do get the Genny Cream Ale, and I love it, and buy it often. I am a fanatic of Genny Cream.

 

I believe gothic fonts make beer in my glass tastes better. Rothaus, Schlenkerla, Augusiner, etc. I love the look of "medieval style" German labels. They feel beyond retro, more like timeless which is nice when you deal with the imported beers.

 

Because retro is cool- cars, refrigerators,beer cans etc...

 

Gothic art is the Greatest and it makes me want to try those, I never had Smoked Ale before. Also Samuel Smith Brown Ale, Leffe and Trappist Ales

 

I knew a guy who only drank Coors Light and only in cans. I joked that he wasn't a "beer drinker" just a Coors Light drinker. Then, MillerCoors came out with that Miller Lite retro can and, snap, just like that he switched his one and only favorite beer. "Gee, that's kinda weird - drinking only one brand of beer and abandoning it like that as soon as another beer comes out with a label from his youth," I thought to myself, "imagine, buying a beer based on the label design."

Then a few weeks ago I see an unusual case of beer in the cooler from a distance. "What's that?" Pull it out of the bottom shelf, it was Yuengling Premium in a new "retro" design, logo looking just like when I first drank Yuengling in the '70s (altho' I mostly drank LCA or Porter). Before ya know, I was standing in the cashier line with a suitcase of Yuengling Premium (maybe my first in 40 years, back when it was a bargain when buying it by the case in 16 oz. returnable bottles).

 

I don't know if a preference for retro labels means I'm a retro guy but if so then so be it.

 

Make Beer(Packaging) Great Again. MB(P)GA. Or just redo Rheingold Chug-a-Mug! I'd buy 'em.

 

Because everything sucks now. It all used to be better. Now get off my lawn.

 

I’m so far from a physiologist, but focusing in on happy times and great memory’s of youth is a powerful motivator, makes sense that markets want to tap in. It works on me I’m a sucker for it and I know it.