Mediocre local brewer opens 2nd location

I'd wait and see if release lines form at the second location before I'd form my opinion. But that's just me.....

 

Is the older facility more of a production facility (you said no food) whereas the new facility will be a full service taproom?

 

“So now the owner opened a 2nd brewery location in more "beer touristy" part of a larger city 20 miles away (mid sized city) that has 3 other breweries within walking distance.”

It will be interesting to see how this second business operates. Will they have aspects that will attract customers (e.g., live entertainment on certain nights)? Will the beer be of comparable quality to those other three breweries (or perhaps even better quality)?

I suppose we will learn more in the near future.

For most people there is a finite limit to how much money they can pay for beer and eating out so this new location will need to be competitive to survive as a business.

Cheers!

 

Same situation played out here recently. They had some kind of big money backing them, as their initial location was in a high rent, high traffic area. Beer was really bad (tons of off flavors etc), but the “drink local” market floated them for a couple years. They did a second location/expansion and were shuttered within a year.

 

Mediocre beer doesn't mean a brewery can't remain open or even expand. Profitability is the driving factor.

Unfortunately for people who seek out great beer, a mediocre brewery can survive through smart market decisions, tracking profits, and selecting a good location(s) to match consumer demand, among other things. For that matter, a brewery with great beer could shut down due to poor business decisions, planning, bad location, etc. etc..

 

You've got to spend some money to make some money. It seems to me that the new location will generate some cash flow (that may be badly needed). Location, location, location. I've seen BAD breweries make money that way.

 

Honestly it's probably an uber wealthy person's passion project, seems to me that's what half the breweries these days popping up all over the place tend to be. Not saying that's a bad thing, it's your life do with it what you want. Breweries are dope in my opinion, I'll try anything local.

 

They might be exploring a satellite location as a solution to compensate for poor store sales. We'll probably see more and more of that. It's been the natural evolution of the taproom model of success... making things even worse for bar owners.

 

The majority of craft beer drinkers are perfectly happy buying Sixers of an Amber, Hefe, or standard IPA. This breweries beer may not move at a beer nerd bottle shop, but might move well at minimarts and grocery stores.

Just because they don't have beer nerd hype doesn't mean that folks don't enjoy their beers, or that the brewery isn't successful.

 

Based off the title I honestly thought I was opening a link to an Onion headline...The satire was too good to be true.

 

At the end of the day the owner can do what he wants to do its his money. If he is happy making what he does more power to him. I am thinking maybe they are testing out the new location to see if it is busier then close the first, etc. If the beer sucks just don't buy it.
Cheers

 

Stellar beer is a not a prerequisite for brewery success and tap room profits can be quite nice. Most breweries that fail seem to do so on the weight of expanded packaging and distribution. Developing your brewery as a small chain of 'local drinking hole' type places seems like one of the smarter brewery structures these days. As long as you can make your location(s) pleasant places to gather for locals you can certainly keep the lights on without brewing world class beer

 

It's both believable and ridiculous that people drink mediocre beer in 2019.

 

I thought this was going to be about Atwater (Detroit) opening yet another location.

 

We don't know that the brewery in question makes mediocre beer, only that it doesn't get hype.

One of the synonyms of mediocre is ordinary. In our current beer landscape, I find the ordinary beer to be quite good. Some things are below average, and somethings above. Most things, are, however, average, or ordinary.

 

can we name the brewery for some context?

 

can't hurt them that much if they are in the position to open another taproom

 

I hope it's this one for irony's sake: https://untappd.com/w/mediocre-brewing-company/217572

 

unlikely haha