Mediocre local brewer opens 2nd location

I'll see your Mediocre and raise you a BAD Brewing.
https://www.beeradvocate.com/beer/profile/29863/

This one was not to my liking on my first visit which was shortly after the brewery opened, but I've read the beer is pretty good now. I owe it to them to go back to see if so, and then I can revise my review and its 2.76 rating.

 

Well said. Local pride has a serious hand in play with breweries that do great due diligence and find a perfect demographic (locale, with a local story attached), possibly make good enough beer, and thrive. Natty Greene Brewing Co. here in Greensboro is a perfect example. They started in the early 00s in the old part of downtown just as a massive series of investments re-invented the old urban center and now the remainder of many city wide areas. Natty Greenes was named after Nathaneal Greene, a Quaker general from Rhode Island that altered the course of The Revolution. George Washington sent him south to change our history to NOW. Greensboro is named for Nathaneal Greene. The battle of Guilford Courthouse was the last battle of The Revolution before the surrender at Yorktown. Natty Greene brews mostly OK beer, is popular, brews some damned good beers, and is beloved by the region. They also won a big lawsuit brought by the modern "Redcoats".... Timing is sometimes perfect.

 

This happens a lot, even here. Sometimes the business decisions are baffling to people outside the business.

 

What is mediocre beer? I have been to breweries called mediocre that were brewing styles that were not NEIPA, sour, or barrel aged, but nailing those out of fashion styles. The beers were spot on, I got what I ordered, and it was just a well made beer.

Another thought - breweries are a business. They make what sells to the public in volume to stay solvent.

 

Hence the haze craze Haha love an ipa but not always but so long as people will trample each other for the newest best ipa they will keep making them cant blame them

 

I was just there last year, first visit since they first opened. If you're in that area I'd make the 10 minute drive to old nation.

 

Plenty of that going on around Albuquerque.

Once you have your production facility set, relatively low risk/low cost to open that second and third locations.

 

Well you can open ANY taproom near a University and it will make money.

Even Swill, Swill Light and Swill IPA would sell.

 

Hard to know unless you see the books... could be a move to salvage a failing business for all we know. If one is looking at losses and a failing business and investors who are already $50k/$100k/$250k in... do you double down or fold?
Depends on if investors can be convinced the failures of the business are related to location, business model, or other factors.

Point: I wouldn’t assume an expansion is necessarily a sign of business prosperity. Could be quite the opposite.

 

When you see a business that expands against all odds - maybe money laundering?

 

Opened this thread about half certain this was about Boise.

 

Was going to post this exact thing. Beat me to it.

 

I’d assume if brew pub 1 is failing there’s no pub 2. So...while you might not like their beers it looks like many do. I’d assume they’re making enough money that expansion is deemed necessary. Unless the guy just wants to set money on fire of course. There’s a few brew pubs here where I think the beer sucks, they’re not expanding, but they’re always busy as hell, and they are very successful. So i’m in minority here, same with AALs, they sell , what we think are mediocre others love. More of them than us.

 

Exactly. Who decides whether a beer is mediocre?