Is the Helles style making a craft comeback?

Discussion in 'Beer Talk' started by JackHorzempa, Apr 28, 2020.

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  1. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    The recent thread discussion about Mild Ales and two announcements just made by @Todd and @Jason of larger, distributing breweries producing Helles beers got me thinking: Is the Helles style making a “Craft Comeback”?

    The two beers I alluded to above:

    “Schlafly Summer Lager (4.5% ABV): This sessionable Helles-Style Summer Lager offers a smooth, maltier and hoppier alternative to light lagers. Summer lager is a bright, golden beer, wholly representative of what summertime should taste like.”

    “Oskar Blues Slow Chill Munich-Style Helles (5.0% ABV) is a celebration of a style considered by many to be the ultimate showcase of a brewer’s skill. While the brewers at Oskar Blues are accustomed to cultivating assertive and aggressive flavors, this lager required them to chill out and dig into a more nuanced profile.”

    A new beer brand from Victory Brewing that I recently discussed in a New Beer Sunday thread is Classic Lager:

    Victory Classic Easy Drinkin' Lager

    abv: 4.8%

    ibu: 18

    malt: Pilsner

    hops: Hallertau

    About This Beer

    Perfectly balanced and exceptionally drinkable, this lager is expertly crafted with specialty hops, malt and yeast to be the standard of refreshment.

    Classic is the definition of drinkable with pilsner malt and Hallertau hops bringing perfect balance to this 4.8% refresher for game day, happy hour, mowing the lawn and everything in between.”

    https://www.beeradvocate.com/community/threads/new-beer-sunday-week-790.637518/#post-6865033

    There is no explicit mention of “Helles” in the above description from Victory Brewing Co. but I think this beer is worthy of mention in this discussion.

    So, what say you? Have you noticed that breweries local to you have added a Helles Lager to their beer lineup? Is the Helles style a ‘resurging’ beer style for American Craft Breweries?

    Cheers!
     
  2. FBarber

    FBarber Grand High Pooh-Bah (7,325) Mar 5, 2016 Illinois
    Mod Team BA4LYFE Society Pooh-Bah Trader

    At least in the case of Schlafly Summer Lager - that one has been around for quite a while (as long as I can remember).

    To your larger point, last summer FW released "Lager" which was billed as a helles lager.

    I do wonder though how much the spat of lagers being released are just craft fill ins for AALs rather than dutifully trying to replicate the helles lager style.
     
  3. Domingo

    Domingo Grand Pooh-Bah (4,252) Apr 23, 2005 Colorado
    Pooh-Bah

    Most of the ones I've had are just a random pale lager someone called a helles. Mainly because craft brewers love to add their "twist" to everything. Ditto with most craft pilsners, too.
    That's not to say they taste bad, but they just don't taste like a helles should.
    Hopefully they don't become as bastardized as poor Koelsch has.
     
  4. DCH

    DCH Savant (1,119) Jun 12, 2013 New York

    Yes, a lot of the "craft" takes on the pilsner style that I've tried taste unbalanced - too hoppy or too much of a citrus taste that throws the whole feel of the beer off.

    Maybe that's just what people prefer nowadays? The market will be the ultimate judge.
     
  5. Ahonky

    Ahonky Initiate (0) Feb 13, 2018 New York

    Yeah, and that comeback started about 2-3 years ago. I think you have been sleeping.

    Sixpoint AlpenFlo for the win.
     
  6. TheStat

    TheStat Initiate (0) Oct 18, 2016 California

    The Bruery's Ruekeller Helles is spot on for the style, a bit pricey though.
     
  7. TheStat

    TheStat Initiate (0) Oct 18, 2016 California

    Agreed, virtually every American take on german/czech pilsners I've tried has been way too hoppy and citrusy.
     
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  8. gyorgymarlowe

    gyorgymarlowe Zealot (662) Aug 24, 2019 Colorado
    Trader

    Fair statement. Hopefully they continue to refine their recipes or just call them American pilsners instead of German or Czech. Helles is a specific style as well so maybe just go with American style lager. I'm happy about the lager trend overall.

    Although I prefer many German imported lagers, it's hard to pass up an American version that is 3 weeks fresh rather than 3 months old.
     
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  9. gyorgymarlowe

    gyorgymarlowe Zealot (662) Aug 24, 2019 Colorado
    Trader

    Kellerbier is well on its way to becoming the next Koelsch.
     
  10. Jacobier10

    Jacobier10 Grand Pooh-Bah (3,102) Feb 23, 2004 New Jersey
    Pooh-Bah

    I think you hit the nail on the head here. Things like using domestic 2-row or pale malt instead of European pilsner malt, straying from traditional noble hops, or not taking the proper approach to lagering are not innovative takes on a Helles. They just make it a random pale lager, like you mentioned, or a crappy version of a Helles.
     
  11. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Don't forget decoction mashing -- even though many traditional breweries aren't taking that step anymore, it still makes a good Helles better.
     
  12. Domingo

    Domingo Grand Pooh-Bah (4,252) Apr 23, 2005 Colorado
    Pooh-Bah

    The funniest thing about most helles beers not really being one is the alternative.

    That's when we suddenly have another "Italian Style Pilsner" on our hands and people start trying to create a new style because of one beer.

    I think I like the idea of just using vague descriptions in these cases. "Hoppy lager" and such.
     
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  13. ecpho

    ecpho Savant (1,183) Mar 28, 2011 New York

    Nah, thats a fizzy plisner more than anything else.
     
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  14. Jacobier10

    Jacobier10 Grand Pooh-Bah (3,102) Feb 23, 2004 New Jersey
    Pooh-Bah

    To answer the original question, not really. I have noticed more Pilsners than anything else. It seems to be the default style for breweries who primarily brew pale ales and IPAs but want to offer a lighter, easier drinking beer to their customers. A Pilsner gives them a paler, lower ABV offering that is still hop forward enough to appease IPA lovers.
     
  15. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Me too but it is worth noting we are in the same general vicinity.

    Perhaps the 'growth' of Helles is more notable in other areas of the US?

    Cheers!

    P.S. I will be interested to see how well the new brand from Victory (Classic Lager) sells for them. If properly promoted I could envision this new beer selling well.

    @rotsaruch
     
  16. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Amen!

    Cheers!

    P.S. And I wish I could find German beers that are only 3 months old.:flushed:
     
  17. bwarner2015

    bwarner2015 Crusader (407) Mar 25, 2016 Connecticut

    Yes, along with Pilsners.
     
  18. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Do you have favorites here? How large is your selection?

    Cheers!
     
  19. EmperorBatman

    EmperorBatman Zealot (741) Mar 16, 2018 Tennessee

    My favorite American Helles - too bad it isn't the easiest to find!

    I think though that we should really reconsider naming beers "Helles," especially when Miller is calling their new ultra-light beer St. Archer's Gold a Helles. :sweat_smile:
     
  20. KS_Augsburg

    KS_Augsburg Zealot (614) Jul 29, 2018 Illinois
    Trader

    Great question, and my personal answer is: Helles definitely making a comeback in my beer rotation. In general I see and drink more interesting Helle beers from US brewers recently. For a while I was quite disappointed with the choices of Lager beers in general from the craft brewers in the US. Some brewers told me they did not try very hard for a number of reasons:
    a) more interest by customers in other styles (IPA-NEIPA-Stouts-Nitro-Sours, etc.).
    b) takes up too much time and space in the brewery due to lager time.
    c) not really easy to make, shows flaws easily (due to delicate flavor profile).

    Maybe other reasons exist.

    Recently there are more interesting Lager choices from the Helles category, and I'm very happy about that. Some of them put an interesting spin on the traditional Helles concept but staying somewhat true to the original idea.

    My current US/craft favorite Helles: LaGrow Beer Company Lager (Chicago) - excellent, slightly more fruity than the "original" from the fatherland, and everything is organic.
    My current German favorite Helles: Fürst Wallerstein Helles, excellent in so many ways, light, super clean, some sweetness, very light grassy and hoppy notes.

    That's my 2ct.
     
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