ALDI beer knockoffs

Discussion in 'Beer Talk' started by Todd, Aug 14, 2020.

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  1. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Only until money is involved...:astonished:

    Yeah, that was my impression the first few times I visited an Aldi. I say "visited" 'cause I just looked around, didn't really "shop" :grin: was just there to look at all the products that almost looked real - like being on a TV or movie set that doesn't make product placement deals with big food and beverage companies. Have never been in one that sold alcohol but I get great deals on eggs (often under a buck a dozen- cheaper than chicken feed!) and pick up their whole bean coffee if I'm low.
     
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  2. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader


    If you truly cannot tell the difference between brewing a style of beer from actively copying the label from another brewery, then ... well, I don't have many polite suggestions. Think of it from a musical perspective: many bands have "ripped off" the styles of the Beatles, Black Sabbath, Pink Floyd, et al. Or you can call it influence, to be more polite. These bands have undoubtedly introduced more consumers to the music of the originals, and that's a good thing - that's what you're suggesting.

    What these bands did not do is craft their name and logo to also look like the originals. Oasis did not name themselves The Bugs, and come out with a Corporal Salt's Lonely Souls Club Band with psychedelic cover art.

    That's dramatically different from the examples you cited. One is IP theft. That you keep making this argument is really silly.



    And this is what elevates it to mere trolling. Suggesting that people are hypocritical if they don't freaking picket and protest? That they can't say, "Hmmm, yeah, that looks pretty shady," unless they're willing to march in protest?

    Have you ever done anything of the sort for every slight against you? If a cashier was rude to you, did you mark up a sign and walk up and down in front of the store warning people?

    Seriously, what kind of logic are you trying to employ that suggests that people who complain, or rightfully point out an issue, must now commit to a full-on boycott or protest?
     
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  3. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
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    A quick Google image search, or a comparison of the names, shows that your suggestion isn't very well thought-out.

    Again: this is not about brewing the same style of beer, or even the same beer. This is about labeling and trademark. I don't see how a very small handful of people are missing that, and then chiming in. Did you join the thread midstream, and miss the original post?
     
  4. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader

    I think some people are missing a crucial distinction between "off brand" and "knock off."

    Many of the "off brand" options you see in supermarkets, Trader Joes, and even WalMart are produced by the same company as the original. It's not a coincidence that their labeling or even names are similar to the original, and the recipes are even the same. This is common.

    A "knock off," on the other hand, is designed to look like the original, and seem like the original, and to fool you into buying it, without any input from the original. Dr. Thunder falls into this category, as do the films of the infamous movie studio Asylum (yes, they made such classics as Triassic World, Atlantic Rim, The Terminators, and Titanic II, among others - and yes, they have been successfully sued, but most of the time very carefully skirt the line). (And no, these are not considerd "fair use." They are not satires, nor are they educational films. They are intentionally created to take advantage of consumer confusion, in particular among foreign audiences and the elderly, who may not recognize that Atlantic Rim DVD in the bargain bin isn't what their grandchild was requesting for Christmas.)

    A knock off is not necessarily illegal. Even if they cross a line, a lawsuit is pricey, and is not guaranteed to work. The DFH clone that started this thread I think is egregious, but I don't know that it would lose in court.

    So, to sum up: off brand labels endorsed or even created by the original? OK both legally and in terms of business ethics. Knock offs? Sometimes not OK legally, and I would suggest that even if they manage to avoid their day in court, it's still shady and unethical.
     
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  5. Ranbot

    Ranbot Pooh-Bah (2,463) Nov 27, 2006 Pennsylvania
    Pooh-Bah

    Glad you posted this. I immediately thought of Dr. Pepper generic brand rips. The rips on Mt. Dew are comically obvious too. I don't know anyone can protect a trademark in that kind of environment/precedent.
     
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  6. 305STIguy

    305STIguy Initiate (0) Oct 24, 2019 Florida

    I’d bet that ALDI buys some of their "knockoffs" from the original producer. They buy in volume and get the approval from the original to tweak the packaging. ALDI's German cookies are exactly the same as Bahlsen.
     
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  7. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Watch for the Feldschlosschen (sp?) line of beers -- usually seasonal. Great German imports.
     
    #107 steveh, Aug 15, 2020
    Last edited: Aug 15, 2020
  8. MrOH

    MrOH Grand Pooh-Bah (3,995) Jul 5, 2010 Virginia
    BA4LYFE Society Pooh-Bah

    Well, I love the music of Electric Wizard, who are very open that they named themselves after two Black Sabbath songs, make doom metal songs about drugs, the occult, and misanthropy (pretty much Black Sabbath's first four albums) and their EP "Legalize Drugs and Murder" cover is a blatant rip off of Black Sabbath's "Master of Reality". In no way do I confuse the two.

    Sleep's "Volume 2" EP cover art is a rip off of Black Sabbath's "Vol. 4", and even has a Black Sabbath cover on it ("Lord of This World"). No one is actually confused.

    If you are duped by rip offs, you deserve to be.
    Basically, all I'm saying is "These folks are just trying to appeal to folks who want something like a known product. The folks purchasing them would have to be complete morons to not know that this isn't the same product, especially since it's at such a lower price point."

    So far as me being a troll, I guess I am for asking "If this bothers you so much, what are you going to do about it?"

    When I have a poor customer service experience, I don't take to the internet and bitch about it. I simply stop going there, and if the place ever comes up in conversation, I tell folks that I don't go there and the reason why.

    Do you really think that the people on this website are duped by Aldi's tactics? Are you an IP lawyer willing to take up New Belgium's case against Aldi over Boot Tread pro-bono? I used a bit of hyperbole when saying y'all should take up picket signs, but what are you actually going to do?
     
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  9. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader


    I apologize for the troll comment. It wasn't warranted. What I was trying to get across was that you were being hyperbolic (of which, based on the troll comment, I am equally guilty). What you are asking of others is equally as applicable to you: if you're so bothered by people being bothered about potential IP theft, what are you going to do about it? Chiming into the thread is no different than someone else chiming into the thread, and I suspect you're not about to take up Aldi's case pro bono. :wink:

    I disagree re: Electric Wizard. Another Black Sabbath analogue would be Witchcraft (with whom I hope you're familiar, given your tastes) - and I will say that I don't particularly like their (his, I suppose) earliest albums, because the Sabbath influence goes beyond influence, or wearing it on your sleeve, and into downright copying. Their later albums keep the influence, but get much more creative in their own right. But more importantly, I think both bands are rocking their influences prominently, but I don't think the imagery and naming has the potential to confuse.

    Then again, neither you nor I are good barometers of consumer confusion on that regard. A better barometer would be someone who has only heard of Black Sabbath in passing. As @MNAle has pointed out, an "educated consumer" is not the standard.

    Do I really think people are duped by Aldi's tactics? Well, YES. Reference my Asylum post, above. That's much more apropos than Electric Wizard or Witchcraft. Whether or not people on this website are duped is irrelevant; we are a tiny, tiny minority of beer purchasers and consumers, and on average are far more informed. People here aren't complaining that they were fooled; I don't see anyone saying they thought they were buying SeaQuench Ale. They're saying Aldi's intent is clearly to fool people who don't know better.

    The fact that you're educated enough to not be fooled by this doesn't mean it's not unethical for Aldi to try to scam the less educated. That's the point.
     
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  10. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    So, you want to go back to 19th century laissez-faire capitalism?
     
  11. MrOH

    MrOH Grand Pooh-Bah (3,995) Jul 5, 2010 Virginia
    BA4LYFE Society Pooh-Bah

    No, I'd actually like to move into some sort of Democratic-Socialism.

    Oh, shit! That's the type of system used in Aldi's biggest markets!

    I guess that I just have more faith in the average intelligence of humanity than y'all do.
     
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  12. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader


    Have you seen the United States recently? I had very little faith in the average intelligence of humanity moving into 2020. That very little faith has been pretty cleanly eradicated over the last several months. :wink:
     
  13. dennisthreeninefiveone

    dennisthreeninefiveone Pundit (980) Aug 11, 2020 New Jersey
    Trader

    The post I was replying to was about about knocking off SNPA not their packaging.
     
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  14. Junior

    Junior Pooh-Bah (1,883) May 23, 2015 Michigan
    Pooh-Bah Trader

    Makes me less inclined to purchase something with an Untitled Art label in the future.
     
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  15. MrOH

    MrOH Grand Pooh-Bah (3,995) Jul 5, 2010 Virginia
    BA4LYFE Society Pooh-Bah

    I kinda feel that a lot of the stuff we're subjected to regarding the state of things is the blinders folks prefer to put on instead of actually dealing with the problems of the future.

    But that is not the subject here.

    I suppose I'm an optimist in that sense, and it would explain why I'm so frequently dissappointed,
     
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  16. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    You're either for a regulated market protecting the consumer from his own ignorance or you aren't.

    Personally, in many ways, our current system has gone too far toward protecting ignorance (read any warning labels recently?), but I am opposed to loosening up the trademark and IP laws to allow anyone and any company to try any deceptive name or packaging they can dream up. Having the trademark laws require an informed or educated consumer is ... well, they might as well not exist, IMO. This includes statements along the lines that "anyone who goes into an Aldi's store should know what they are getting."
     
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  17. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
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    This whole thread is about packaging.
     
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  18. MrOH

    MrOH Grand Pooh-Bah (3,995) Jul 5, 2010 Virginia
    BA4LYFE Society Pooh-Bah

    Have you existed in current society long?
    After working several years in food production, I am fully aware of how messed up guidelines are for consumers. You don't ever really know what you're getting.
    It's worse for produces. The fact that the USDA and FDA are subject to two different arms of the federal government (Dept. of Ag and Dept. of HHS) just means that making any sort of food stuff is a mess. (Frozen cheese pizza is subject to FDA inspection, but frozen pepperoni pizza is subject to USDA) The fact that they are subject to politics more than science for how they write and enforce guidelines only makes matters worse.

    I totally feel that IP is subject to how well you can protect it, and whether or not you actually had that original of an idea, and whether or not it's actually worth it. Shit, most stores told are just the things Joseph Cambell outlined.

    If the Aldi products are unsafe, that is one thing, and regulators should take care of it If, say, Heineken, feels that sales of Holland beer has been cutting into their market share, then they should have their lawyers take up a C&D lawsuit. The fact that they haven't shows that they don't consider it a threat to their sales, well...

    If the company that produces the product that is being ripped off doesn't consider it enough of a threat to pursue legal action, why do you actually care?
     
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  19. dennisthreeninefiveone

    dennisthreeninefiveone Pundit (980) Aug 11, 2020 New Jersey
    Trader

    Many posters don’t seem to care.
     
  20. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    Quit reading after that.
     
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