Boston Lager Remastered

O wow I can't believe they are altering their most iconic and flagship beer. I assume "brighter" means hoppier and also that they will reduce that malt sweetness of the brew a bit.

Also I wonder if this change is a sign of the company being in trouble?

 

Granted I haven't had a Boston Lager in years, every time I do I'm pleasantly surprised. This news of a reformulation is not a good one - but I recognize that I'm part of the problem.

 

That’s stupid. You don’t change perfection.

 

The company? Doesn't seem like it:
Boston Beer Reports Second Quarter 2020 Results

The beer itself has seen better days...but the current COVID-caused changes in the beer market has seen it doing a bit better lately, IIRC.

 

The company is not even close to being in trouble, they are doing better than ever off of the success of Truly.

 

What are the odds its all a marketing ploy and they are just putting it in new labels that say its a new recipe?

Moot.point for me, I'm not positive I can buy boston lager at any of my usual stops and it's not something I would go out of my way to find

 

That's not illegal?

 

Boston Lager Extra Dry? (I already thought it tasted dry thanks to the hop flavor and bitterness). One obvious way to make it drier and easier drinking would be to make cuts to the original gravity, say from 13% plato (the last number I saw listed for the beer while they were still listing such specs) down to, or closer to, 12% plato yet keep the abv the same (which they've already increased somewhat from 4.8% to 5% in recent years).

 

Looks like the stepped up the abv a little from 4.5% to 5% abv

 

Isn't that the hazy boi business model? I think Jamil Zainashefd called it Same Beer Different Label in his AMA.

 

The company is incredibly healthy (according to their stock price over the past 6 mos) thanks to the likes of their Hard Seltzer Truly and their Twisted Tea, but yea I would guess that the Sam Adams, Boston Lager especially, is struggling for them to make a change to this iconic lager

 

I think it has always been 5%.

 

If that means getting back to where it started I'll be all for it.

 

What do you mean?

 

I think OH has handful of IPA recipes, and they just slide the hop profile around. Let's change Mosaic/Citra/Simcoe from 30/40/30 to 25/40/35 and call something new.

 

It may not have been a dry beer by any means, but it used to be less caramel sweet and a hell of a lot hoppier. Especially the dry hop aspect, it had a distinctive Hallertauer aroma that you'd get as soon as you popped the cap.

So, yeah, let's go back to original recipe please.

 

"Remastered"

I have to give a lot of credit to the blockheads working OT in the propaganda department.
Improved? Nah. Enhanced? Nope. Refined? No way. How about upgraded?

Wait a minute, REMASTERED!
Johnson you're a genius!

How exactly does one go about remastering a beer? Like an Elton John album, only sounds better? This is goofy corporate bullshit at its finest.
Good job.

 

How many times have they changed? This whole time, I assumed it was the same (or similar)

 

You'd think they would've learned from Coca Cola changing their formula a while back.