Breweries Indirectly Using BA as a Marketing Plan

In deed! And while I understand the frustration around misspellings it is worth remembering the BAC of some of the posters which can make that whole typing thing slightly more difficult

 

You're not alone ｢(ﾟﾍﾟ)

 

Untappd spell corrects to Untapped

pseudoword

 

If you can't personally filter out the propaganda and disinformation you see in this day and age then you're part of the problem(s).

 

I think it is great when knowledgeable (industry-related) BAs contribute to threads that already exist, or create their own about general beer topics (@honkey LoDo homebrewing thread is a great example of a general interest thread).

But if an industry-related BA was allowed to start a thread about their own brewery, latest release, etc... it becomes a bit too focused on the commercial aspect.

It is all well and good in a local forum if a local brewery rep chimes in about a new beer, but that only works because it is rare. With 8000+ craft breweries, if this became normal and was allowed, sifting through the BS-advertising threads and the actual BA-member threads would be more trouble than it is worth.

 

There is zero doubt in my mind that some of the posters on this board are paid by breweries to steer people towards said breweries.

 

I know BA has a rule about what could be considered "Marketing" on BA so maybe an active person or persons talking up their brand and potentially marketing events and beers could be frowned upon on a forum site which seemingly wants to remain officially neutral to all beers and brands, save for the occasional AMA threads that crop up from time to time, I don't think they want to come off as biased.

 

Quiet Riot!

 

Honestly, I find that super unlikely. I don't see how it could possibly pay well enough for the brewery. Maybe I could imagine someone using sock puppet accounts to pad ratings but I just don't see room for paid shilling on this board. I think the best use of marketing dollars spent on this board would be the official.brewery reps who check in on their brewery threads and answer specific questions or post info from other social media that some folks might miss. Maybe I'm terribly underestimating the market power of the ba forum scene

 

I'm not good with names,

Peter_Wolfe wrote an excellent post about the rice used in Budweiser. He covered the cost, quality ect, A good number of BA's responded many of whom seemed to think he was making it all up.

 

I’ve been here a long time, I’ve never ever felt anyone was using this site as a marketing tool. Wouldnt work, too many sharp cookies here.

 

Well, if a brewery has an intern, or low-level employee whose is to monitor Social Media (Gram, FB, Reddit, Twitter, etc), it's not a stretch to see them try to redirect the wind.

 

I think you're surreptitiously trying to steer some of us to CookieAdvocate.

 

Hard to do at the National level, or here at the beer talk level, if shenanigans were at hand more than likely they’d target the regional forums. I’m never on the south Atlantic site, so perhaps I’ve might have missed that. Never thought of that.

 

I guess, I just don't see anyone who isn't very regular poster having any influence here. The most valuable ambassadors for brands here are the people who are here anyway, adding their knowledge and opinion to a wide range of topics. Their likeability and obvious love of quality beer is what makes their brands appealing (to me anyway) and not some constant harping on the glory of some particular brand

 

Oatmeal Raisin, a touch of cinnamon.

 

What the hell. I'll drink with bots.

 

Of the 10 or so local breweries I frequent none of them can even be bothered to upload a can or bottle photo of their beer to BA let alone pad stats, and further they only seem interested in the Untappd "xxxx is drinking" scrolling on the bottom of their TV Menus.

 

I imagine it more as BA being just one of the websites these folks periodically check in on, in no way would I think they are paid only to influence BA. It's just one of the stops they make as they do the rounds.

 

I agree with this.

On the other hand I could have pictured Shane telling all of us old timers to go F ourselves after he sold Sixpoint. We gave him a hard time for years for contract brewing and calling it "alternating proprietorship" and not mentioning on his cans that the beer was brewed in Pa. at Lion, and Memphis, Tenn. at City, and NOT in Bklyn., NY.

OTOH I was also a critic of the quality of his beer, and he engaged me personally and sent me a box of beers to try to change my mind, and tried to meet with me to talk things over. The only other brewer contacts I've gotten here have been three times I was attacked for my bad reviews by them. Sure could use more of Shane's kind of positive interaction.

Less specifically- gotta agree that brewers reaching out here in a positive way is a great thing, and a mixing of BA with marketing for breweries is also a good thing. I am biased in favor of anything that helps to keep the breweries I love in business