Stone Sublimely Self-Righteous Black IPA Returns

Would be a hard pass at that price for me. Looks like $15 for a sixer at NoCal Total Wine locations.

 

a $20 sixer of this (imperial strength) beer would be roughly equal to a $17.50 four pack that so many of us willingly pay these days for a non-imperial strength hazy IPA.

 

Stone IRS would also be akin to a dodo bird, at least around me. Don't know about your area but all the imperial stouts near me are over burdened by adjuncts and taste like diabetes. A straight up take like Stone's is sorely missed and fairly rare around me. God do I want that beer back.

 

Even with the comparison in price, Stone is a larger company and has sold this beer for cheaper in the past. I think this will be a failed experiment of re-releasing a sought after retired beer selling it at that price. If it were in the $12.99-$15 range across the country, I bet it would have much higher sales.

 

Binny's here has it priced at $14.99. Given this, it's quite possible the $20 price quoted above for NYC is not representative of other areas of the country.

 

I won't disagree that selling it for less would probably help it sell more, but I think a one-time release makes price less of a factor. More people will pay more for a one-time nostalgia purchase. Now if Stone continues to brew it more, it's the repeat purchases that I imagine would suffer because of price.

 

I don’t think the price of a beer in NYC is a good gauge for what it will be nationally. Just saying...maybe I’m wrong but everything costs more there.

Didn’t see your post at @Jaycase but I’ll say the same thing

 

I don't know about you all, but I can go to a dozen breweries in my area and pay $15-18 for a solid but not superb NEIPA. I'll happily pay the same for a top-notch version of a style I can't get anywhere.

 

$14.99 here

 

And just like that Wookey Jack is out in the wild as well.

 

Just placed my order for pickup at the Propagator. Side by side with SSR is scheduled for this weekend.

 

This would indeed be a perfect discussion for New Beer Weekend. Even if you have had these beers before this would be a new drinking experience.

Cheers!

 

B. United's online store sells Schlenkerla for $5 a can or bottle. In the store they are $6-$8 depending on the style.

 

Been wanting this to be re released since it got discontinued. 2021 already better than 2020 hahaha!

 

That’s way too high. I have them for $4.5/can.

 

Not sure you can put it on Stone the NYC market is far more expensive. Especially if it’s $14.99 elsewhere.

 

Damn, I'd stock up at that price. What part of the state is that?

 

SF

 

Well I will definitely have to scope that out next time I passed through! I've never seen it less than $6/bottle or can

 

Just ordered a couple four-packs tonight. I'm pretty excited!


Had a crowler of SSR over the weekend and it was phenomenal. I think we'll be seeing it in stores nationwide within the next few weeks.