The Problem with Turning Beer into Dessert

Discussion in 'Beer Talk' started by Dansac, Apr 23, 2021.

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  1. Dansac

    Dansac Pundit (912) Dec 6, 2014 California
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    I generally find the market trend of turning beer into dessert a step toward vulgarity and childishness: milkshake ipas with no bitterness but high tropical sweetness and creaminess, pastry stouts with a hundred adjuncts and sludgy texture, and smoothie sours that basically are Jamba Juice. Not to mention the new smoothie seltzer trend...

    I understand people have different tastes and one should respect what people want, and I understand market trends dictate production. But the problem is that some breweries have compromised to this market trend at the expense of their regular production. For example, Other Half used to make some of the most dank, oily IPAs in the world. But in recent years they completely gravitated toward the sweet-tropical end of the spectrum, to the point where the great majority of the beers I have are unrecognizable in relation to what they used to do. Alvarado Street Brewing was quite similar: they did marvelously diesel-forward IPAs in the West Coast, and since the dessert trend picked up their IPAs have gravitated toward a sweeter profile, taming the diesel down (though still present). They still nuke it when they get it right, but there's a trend in place that is not favorable. Even SARA, who used to make very green and bright IPAs, have gone toward the soft, sweet profile.

    I have heard similar things about Trillium, but couldn't say...
     
  2. Harrison8

    Harrison8 Grand High Pooh-Bah (6,285) Dec 6, 2015 Missouri
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    I have no problem with the sweet dessert beers because I don't buy them.
     
  3. Junkforadam

    Junkforadam Zealot (590) Jan 12, 2015 Oklahoma
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    I like beer whether sweet, bitter or any traditional style! That is unless its bad. Doesn't matter if its a traditional lager or the dessert beer. As long as it’s enjoyable. Its fun to try varieties and as a home brewer its fun to create or even brew traditional. I imagine the craft breweries are just having fun with it.
     
  4. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
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    Unsurprisingly for craft beer, its broad movement away from bitterness is a supremely exaggerated and swift microcosm of the same thing in the larger beer world.
     
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  5. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
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    WUT?! I'm pretty sure I would hate having a diesel aroma/flavor in a beer.
     
  6. LetsGoExploring

    LetsGoExploring Pooh-Bah (1,550) Apr 25, 2006 Connecticut
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    Smoothie seltzer is a thing?!
     
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  7. dcotom

    dcotom Grand High Pooh-Bah (6,637) Aug 4, 2014 Iowa
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    I once turned some Guinness into a pan of chocolate brownies for St. Pat's Day. They were decadent.
     
  8. o29

    o29 Maven (1,275) Sep 29, 2020 Texas
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    Turning Guinness into brownies on St. Patty's Day? Are you Irish Jesus?
     
  9. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
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    I thought with "desserts" in the thread's title that we would be talking about BBA stouts so I peeked in. Now I see we're talking about faux breakfast and lunch beverages. No thanks.
     
  10. IPAs_for_days_13

    IPAs_for_days_13 Pundit (889) May 29, 2020 Texas

    I definitely don't like what is happening with the whole idea of "let's turn a beer into a dessert" thing that is happening. But, thats just me. I personally like the beers that I consume to have that classic bitterness/sweet malty balance wether it be a stout, porter, or an IPA. But, all breweries are going to push their focus to what sells, & it seems that beers like that are trending right now. Just as @Harrison8 said, I'm just not going to buy them.
     
  11. bret27

    bret27 Grand Pooh-Bah (3,064) Mar 10, 2009 California
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    All I can say is, I pretty much agree.
    Milkshake IPA is probably one of the worst “beer” styles there is.
    I had a decadent Modern Times stout this evening and could only drink 6oz. It was good, but I can’t drink that much chocolate syrup straight.
    I haven’t found Trillium to be too sweet though. Very similar to monkish.
     
  12. GetMeAnIPA

    GetMeAnIPA Pooh-Bah (2,559) Mar 28, 2009 California
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    It’s because all the baristas turned 21 and started brewing. I still prefer my beers more traditional or a tropical hazy with some bite. I do occasionally enjoy a pastry stout, low bitterness NE IPA but the milkshake ipa and heavily fruited smoothie Berliners are not for me. Yes I have tried them.

    not sure if this has anything to do with it but so many people love to tick beers or drink samples or share beers that in small portions a dessert beer probably is good. But I still like to have a few beers at a time and I couldn’t imagine drinking more than one of those beer jamba juices.
     
  13. Dansac

    Dansac Pundit (912) Dec 6, 2014 California
    Trader

    If we can agree that there is artistry in beer then a brewery catering to mass demand by itself is no different than a musician "selling out" to market trends, or an actor deciding to do blockbusters as opposed to more challenging but less marketable roles. Relativism is always an option: there is no better or worse. But then Mozart is no better or worse than Katy Perry, and Raging Bull is no better than Meet the Fockers.

    Any beer style can be done well, even those who thrive on aggressiveness and forwardness: imperial stouts, double WC IPAS... but there has to be balance, depth, and a sense of composition. When you essentially transform beer into fruit puree by dunking gallons of fruit in there you don't get any of the yeast or hops, malts, or anything beside. Might as well buy a Pacifico and mix it with some Jamba Juice or whatever. Milkshake IPAs that add lactose and oats for textural purposes clog the hop's aromatics and the sweetness coats the beer. It's just childish, crass, and frankly silly.

    Everyone can like what they want, but I respect breweries that have integrity and finesse in their craft, and do not surrender to vulgarity: Hill Farmstead, Monkish, SARA, Side Project, Homage, etc.
     
    #13 Dansac, Apr 24, 2021
    Last edited: Apr 24, 2021
  14. unlikelyspiderperson

    unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California
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    Its obviously polarizing, but its definitely something I appreciate in the right IPA setting. Some of my favorite Nelson and Mosaic heavy ipas have featured it.
    See, the problem you're gonna have with modern craft beer is that you're a philosophy professor or something :slight_smile:

    I generally agree though, I miss the days of the term "craft beer" carrying the connotation of a broad adherence to some semblance of artfulness, class, refinement, and dare I say sophistication. It was nice to be able to enjoy tasty beverages and feel part of some movement to reclaim this ancient beverage from the slobbering maw of belching toads and bikini clad models hawking tepid swill to stumble drunk sports ball fans. I just pray that some segment will hold strong and do my best to support the producers that seem to give a shit about more than just turning smoothie cans as fast as possible
     
  15. Dansac

    Dansac Pundit (912) Dec 6, 2014 California
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    Damn, good read lol.
     
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  16. unlikelyspiderperson

    unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California
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    I try I try
     
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  17. Dansac

    Dansac Pundit (912) Dec 6, 2014 California
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    Also, I totally agree with what you said. I would be fine with there being both things occurring at the same time. But when I see taplists, stores, and breweries I love give in to market demands at the expanse of carrying or making top class beer I can't really get behind that. What happened to Other Half is just sad to me. They used to make my favorite IPAs in the world, and the last 15 IPAs I had from them were all pineapple juice with no dankness or hop oil aromas. ASB is on the way to the dark side... even their flagships have started to turn toward sweet: Nelson Baby, CNJ, Delorean Dust... at least their YOE program is top notch, and they still make outstanding IPAs.

    I imagine that if someone asked Shawn Hill whether he has a smoothie sour he would ask them to leave.
     
  18. unlikelyspiderperson

    unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California
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    This seems to be very region specific. I have a hard time finding some styles for sure, but they aren't generally ones that were widely available 10 years ago either. I haven't noticed a shortage of resinous clear ipas, although the proportion of clear to hazy hoppy.beers has certainly shifted. Same story with stouts, there are more sweet/dessert versions available but there are still bitter roasty examples available. It seems to be a situation (from my perspective) where areas that are more "hip" are struggling with this trend more than backwater type places.

    I'd also probably had a different perspective if I had ever really enjoyed hazy ipas. The broad consensus does seem to be that those have gotten sweeter over the years
     
  19. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

  20. TommyG22

    TommyG22 Zealot (649) Mar 26, 2021 Wisconsin

    I enjoy variation so bring on as many different tasting beers as you can. My local store has no problem carrying a wide assortment of styles so I am spoiled. I enjoy drinking a nice Chocolate Fudgy Brownie beer sometimes instead of eating one. The 11% kicker is a bonus.
     
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