Bell's Oberon Returns

Discussion in 'Beer Releases' started by Todd, Mar 15, 2022.

Thread Status:
Not open for further replies.
  1. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    2022 Mini Kegs, Tropical Oberon and 19.2 cans to follow later this spring, summer

    Comstock, Michigan – The highly anticipated return of Bell’s Oberon Ale is almost here, officially kicking off its 2022 season on Monday, March 21.

    After spending the past two years celebrating virtually and at a distance, beer fans are more than ready for this annual holiday, signaling the end of winter, whether Mother Nature always agrees or not. Midnight tappings will offer those first sips of summer launching a week-long celebration at bars, restaurants, and retailers across the country.

    “This may be a long-standing Bell’s tradition, but it also showcases an incredible amount of hard work,” said Carrie K. Yunker, Bell’s Executive Vice President. “There are so many across this state that benefit from our fans’ shared passion for this beer. To see this state come alive after a long, dreary winter, it’s truly inspiring and uplifting to see.”

    “As we all reach for the sun on Monday, I hope others will join me in sharing appreciation for everyone who has had a hand in making this happen,” she added. “And we may just have one other surprise to share on Monday, so stay tuned.”

    Second only to Bell’s highly regarded (and year-round) Two Hearted IPA in sales, Oberon offers a highly drinkable 5.8% ABV. A classic summer beer, it’s perfect for the backyard, while cheering on your favorite team or just about any summer pastime.
    Oberon is summer, so go ahead and reach for the sun starting Monday.

    Bell’s American Wheat Ale will be available in all its regular packaging options (draft, bottles and, cans) through August across Bell’s distribution footprint except in Arizona and Florida where Oberon is enjoyed year-round. New for this year will be the addition of 19.2 cans; look for that limited offering in June.

    Celebrating in Kalamazoo

    Bell’s pub, the Eccentric Café in downtown Kalamazoo, will open at 11 a.m. on March 21 (this celebration is 21+ all day). There will be live music, a delicious Oberon-inspired food menu, multiple Oberon variants (think cherry, pineapple, habanero, and others), games, a sailboat and, more fun. Free Oberon Day brewery tours will also be held on Oberon Day at Bell’s main brewery in nearby Comstock. All spots are currently spoken for, but fans can email [email protected] to add their name to a waitlist.

    More Oberon (summer) fun to look forward to
    • Returning as a limited, specialty release, Tropical Oberon (5.8% ABV) will begin shipping in mid-April. Brewed with mango, guava, and passion fruit this version of everyone’s favorite summer wheat will take you to new shores. Mini drink umbrellas sold separately.
    • Oberon 5L mini kegs will ship in June with a brand-new design for 2022. More details will be shared soon.
    For more information about Oberon, events, recipes and, more, visit bellsbeer.com. To find the nearest Oberon or any Bell’s beer, visit the brewery’s beer finder.

    ###
     
  2. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    It's the most wonderful time of the year. :slight_smile:

    Okay, maybe second or third most -- but well worth looking forward to! :grin:
     
  3. BigIronH

    BigIronH Grand Pooh-Bah (3,762) Oct 31, 2019 Michigan
    Pooh-Bah Trader

    No. You had it right here.
     
  4. ovaltine

    ovaltine Grand High Pooh-Bah (6,787) Apr 6, 2010 Indiana
    BA4LYFE Society Pooh-Bah Trader

    I will of course pick up my obligatory 12-pack and enjoy the shiznit out of it. Bring on the Oberon!
     
    ChicagoJ, TCgenny, Bitterbill and 5 others like this.
  5. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    I never find Oberon obligatory. I find it a Springtime necessity. :wink:
     
  6. BigIronH

    BigIronH Grand Pooh-Bah (3,762) Oct 31, 2019 Michigan
    Pooh-Bah Trader

    12 pack. . . That’s per day right? If so, I’m right in line.
     
  7. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

  8. Squire

    Squire Grand Pooh-Bah (4,385) Jul 16, 2015 Mississippi
    BA4LYFE Society Pooh-Bah Trader

    Yeah, that sounds about right.
     
    Bitterbill, BigIronH and PapaGoose03 like this.
  9. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Dude, you're venturing into Dear Abby territory now... :grin::grimacing:
     
    CBlack85, Bitterbill and BigIronH like this.
  10. defunksta

    defunksta Grand Pooh-Bah (4,164) Jan 18, 2019 Wisconsin
    Society Pooh-Bah Trader

    I've always found this to be a summery beer. The release date on the first day of Spring has perplexed me. A great beer, but by Summer the novelty of the beer has lost its shine.
     
    InspectorHammer and BigIronH like this.
  11. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    Although the Bell's release doesn't mention these sweets as part of their celebration, if you're in town for the beer's release, Sweetwater Donuts announced in a social media blurb that they will again have the Oberon inspired donuts at their Kalamazoo and Battle Creek shops (maybe all week?). They're always a treat to go along with the beer. (Picture from last year.)
    [​IMG]
     
    Junior, ChicagoJ, Bitterbill and 5 others like this.
  12. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    Even though you mentioned what I’m looking at, I still don’t know what I’m looking at. What a mess. :slight_smile:
     
  13. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    Yeah, it's a messy looking pile of sugar. Two donuts, one is split open to show that the cake is blue and orange inside the same donut. A pretzel is stuck on one half, and a jelly orange slice on the other. Light blue frosting with sprinkles covers the donut as well as filling the hole.

    The beer part you should recognize. :wink:
     
  14. Giantspace

    Giantspace Grand Pooh-Bah (3,043) Dec 22, 2011 Pennsylvania
    Pooh-Bah

    Thats taking pastry beer to a beer level.

    Enjoy
     
    PapaGoose03 and Squire like this.
  15. Squire

    Squire Grand Pooh-Bah (4,385) Jul 16, 2015 Mississippi
    BA4LYFE Society Pooh-Bah Trader

    Sounds like something I would eat the morning after.
     
    BigIronH likes this.
  16. Bitterbill

    Bitterbill Grand High Pooh-Bah (7,036) Sep 14, 2002 Wyoming
    BA4LYFE Society Pooh-Bah

    The beer is much easier to see than the Uranian moon. One of the advantages...
    :wink:
     
    PapaGoose03 and BigIronH like this.
  17. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    If you need a sugar high, that's your answer.
     
    BigIronH, Squire and Bitterbill like this.
  18. HorseheadsHophead

    HorseheadsHophead Grand Pooh-Bah (3,732) Sep 15, 2014 Colorado
    Pooh-Bah Trader

    The last time I bought Oberon--it may have been two years ago?--I found it to be cloying and I barely choked down most of a six pack. I kinda want to give it another shot, though. Maybe my palate was off.
     
    Junior, BigIronH and PapaGoose03 like this.
  19. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    Wait until the sweat is rolling down your forehead, then drink one cold.
     
    BigIronH, Jaycase, Bitterbill and 4 others like this.
  20. Valdez_Mescalito

    Valdez_Mescalito Zealot (619) Mar 30, 2018 Michigan

    Bell's website redesign is total trash.
     
    BigIronH, ChicagoJ, Jaycase and 3 others like this.
Thread Status:
Not open for further replies.