New Two Hearted IPA Advertisement

Are you implying that the "Wild at Heart" may mean Brett is infused? Pretty sure it's the same great beer just new slogan.

 

I mean, it just looks like an advertisement, nothing appears to be changed but I could be wrong

 

It’s the 25th anniversary for 2H. I noticed they’ve been playing with the marketing a bit lately. I’m not too worried they’re going to change the formula of what is probably their highest selling product.

 

There is literally nothing mentioning it changing at all. I think you might be reading way more into it than Bells is intending.

 

The cans always said American IPA though

 

My favorite IPA too, such a uniquely tasting beer. I think it would be very dumb to change that recipe.

 

I say fear not. An iconic staple isn't a platform for too much experimenting. Long before the beer, "Big Two Hearted River" was my favorite short story and it resonates with generations. It might be like re-writing Genesis to change the original an iota.

 

Well, Genesis was very different after Peter Gabriel left and the Runt took over.

 

I’m just a cranky old man tonight. Is that a bear paw? Or wolverine holding the glass? I’m always a sucker for the throwback/retro labels, and I hope to see the new management at Bells bring those back for the anniversary year somehow.

 

The old man and the sea hooked me

The return to shore and beat up ass catch is imprinted in my head forever

 

I think this is simply adding 'IPA' immediately after the Two Hearted name rather than identifying the beer style as an American IPA elsewhere on the label. They're just naming it as an IPA now.

 

Yep, the spark was gone and it became a bit ponderous, su su sudio and all.

 

We sold so much of this stuff at the Pub. One of our top sellers on draft.
I always assumed it was an American Amber Ale, as it said nothing about being an IPA on the tap handle, and till the whole IPA craze thing hit.
I don't know if that is a marketing ploy in itself, or it always was an IPA & they just didn't advertise it as such?
Either way, it is a stellar beer.
Simplicity at it's finest.
I would assume that if they did attempt to do something funky, it would be a separate release, as in Double Dale's.
Double 2 Hearted might be interesting?

 

We'll, I see they DO make a Double 2 Hearted, go figure. And a Black Hearted. Go figure, who knew? Probably everyone except me.
Not available near me though.

 

Yea and black hearted was only in a damn mixed pack of hearts that all had wildly different bottling dates. Stand alone id buy, but mixed pack of 4 beers (two of which were two heated and lighted hearted; if memory serves me correct) no thanks.

There are still mixed boxes sitting at one of the stores I frequent

 

I wonder if Bell's will ever expand to Northern California. I looked at a craft beer store in San Diego that has Two Hearted for $4.99 a can (plus shipping). Pass!