Question about buying beer online direct from breweries

I was recently thinking about this myself. I noticed that the sites from which people pre-order beer for later pick up were similar design/set up regardless of which brewery to which they were connected. My initial thought was that brewers may not have the knowledge or staff to get an online ordering procedure up and running and there is probably some company out there that one can hire to do it. But I'm just guessing.

 

I assume this is due to the resources and size of the brewing company. Rather than going through the process of hiring people to build an online store that lives on their site... and having a site that could accommodate a store in the first place, they are building one by going through a web company that offers easy and low-cost online stores that are separate from the main site. I could be way off - I have no experience with this.

 

@Providence , I think my brain froze when I read your post. If my head was functioning properly, I wouldn't have bothered adding my post after yours.

 

If people's brains were functioning properly 90% of the posts on these boards would be gone.

 

Quote of the year.

 

Toast Tab and Square seem to be the most common ones I come across. As has already been mentioned, I’m assuming these are third party hosting sites that provide a template layout that allows to brewery to just upload the skus as they release them. I’m sure they process the payments as well. Cheers.

 

Toast and Square also provide a lot of breweries' and restaurants' point-of-sale systems (iPads, card readers & whatnot). The online store is another product/service those companies offer, one which has the benefit of being fully integrated with their on-site sales.