Interesting Strategy - Using Swag

Good point. The overall BA beer score is 4.18 and about 80% of their beers are rated at 4.0 or higher, so the beer should tend to sell itself.

 

How y'all think Nike actually makes their money? Because their sneakers are better than their competitors?

"It's gotta be the shoes" - Mars Blackmon.

 

Not enuf can be said about swag. A little bit of thought & artwork = identity.

 

Because their shoes contain air and you need air to breathe.

 

Excellent point. But you don't want to breathe "sneaker air" for too long, it's even more toxic that Canadian forest fire smoke-infused air, according to some sources.

 

Similar to how Dogfish Head built its brand back in the day