Bell’s “best by” dates

Discussion in 'Beer Talk' started by Orca, Sep 24, 2023.

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  1. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    Tried searching for this but didn’t see anything.

    Bell’s just recently started distributing here (last few months). I believe the last 6-pack of Two Hearted I bought had a “packaged on” date of 5/27/2023—so I knew exactly how old it was. Today I picked up another 6-pack and it had a “best by” date of 1/27/2024—which means I need to figure out what Bell’s thinks this beer’s shelf life is (I’m assuming 6 months, but that’s a guess). Not happy about this change.

    Does anyone know how to convert a “best by” date for Two Hearted so I know when it was actually canned? Thanks.

    [​IMG]
     
  2. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    You are correct here:

    “How long is Bells beer good for?

    The vast majority of our beers have a shelf life of six months from the day the beer is bottled, canned, or kegged. The packaging date (PKG), shelf life, and batch information (PRN) can be found on all our packaging. Apr 12, 2023”

    I have commented several times in past threads but utilizing a best by duration of “six months” for an IPA is nonsense IMO.

    Cheers!

    P.S. There is a blog on the Bell’s website about this change in dating:

    https://help.bellsbeer.com/hc/en-us...dated-Shelf-life-Packaging-Date-Batch-Numbers
     
  3. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    I was regularly passing up 6-packs of Two Hearted with that 5/27 packaged-on date once it started getting into August (about 3 months). At least now I know this beer I just picked up was canned in late July. But I’d much rather not have to do that calculation if I can just see the exact date the beer was packaged. A bad decision on Bell’s part if you ask me.
     
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  4. ovaltine

    ovaltine Grand High Pooh-Bah (6,787) Apr 6, 2010 Indiana
    BA4LYFE Society Pooh-Bah Trader

    Two Hearted’s shelf life is 6 months, as is Hazy Hearted’s. Double Two Hearted and Hopslam are 3 months, Expedition Stout is 12 months (IIRC).

    Yes, I read cans/bottles.
     
  5. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    I don’t buy IPAs more than 2 or 3 months old no matter what the brewery wants me to do.
     
  6. defunksta

    defunksta Grand Pooh-Bah (4,164) Jan 18, 2019 Wisconsin
    Society Pooh-Bah Trader

    Honestly, I hate the idea of converting to a Best-By date. I'm empathetic toward trying to make it simpler for the consumer, but this actually adds so much more confusion, subjectivity, and frustration to the system.
     
  7. LAFreeway

    LAFreeway Zealot (669) Aug 2, 2023 California

    Is it just me or is it strange that their IPA’s shelf life is twice as long as their double IPAs? I would think that they would be the same.
     
  8. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    We've taught them well. :stuck_out_tongue:
     
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  9. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    I think they should be the same—both 3 months. But it makes sense that a beer with both more malt and more hops will start to fall apart sooner, since that balance is more precarious.
     
  10. ovaltine

    ovaltine Grand High Pooh-Bah (6,787) Apr 6, 2010 Indiana
    BA4LYFE Society Pooh-Bah Trader

    I've had Two Hearted at 6 months (including a couple of weeks ago) and it holds up very well, IMHO.

    Actually, I had a bottle of Hopslam years ago that was 12-ish months old, and it was still pretty good (picture a sweetish barleywine), but it was radically different. I didn't do it on purpose, and I wouldn't recommend it, but it was fun to try.

    For science, of course.
     
  11. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    I don’t doubt that Two Hearted at 6 months is drinkable. But it’s probably also not as good as it is at 2 months. The double-edged sword of having millions of IPAs available (and many of them local and extremely fresh) is that consumers can afford to be picky. I think it’s one of the main factors that has kept a lot of more distant breweries out of the Northwest market.
     
  12. BigIronH

    BigIronH Grand Pooh-Bah (3,762) Oct 31, 2019 Michigan
    Pooh-Bah Trader

    Seconding the "can afford to be picky". My main stores claim to fame is having "1000+ craft beers on the shelf at any time". Meanwhile I've been passing up the same 700 for a year or better in favor of the new arrivals. Between that and local breweries, I have no need to buy a 6 month old IPA. Of course, around here it's fairly common to find 2H canned within a month of shelving. Cheers.
     
  13. ovaltine

    ovaltine Grand High Pooh-Bah (6,787) Apr 6, 2010 Indiana
    BA4LYFE Society Pooh-Bah Trader

    Oh, I definitely agree, Two Hearted at 2 months is definitely better than Two Hearted at 6 months, but it doesn’t drop off like the Citra-hopped beers - I’m looking directly at you, Zombie Dust - which after 30 days is a COMPLETELY different beer and after 90 days is nearly undrinkable, IMHO.

    And I will say that Two Hearted at 2 weeks is a beer that I’d consider pushing my Mom out of the way to secure. I’m not proud of that, but IJS.
     
  14. BigIronH

    BigIronH Grand Pooh-Bah (3,762) Oct 31, 2019 Michigan
    Pooh-Bah Trader

    I got a 2 day old HopSlam 2 years ago and I look back on that experience and share the push your mom down sentiment. Sometimes that stuff just hits different
     
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  15. LAFreeway

    LAFreeway Zealot (669) Aug 2, 2023 California

    Okay; thanks for that. I can’t remember the last double IPA that I had; it’s not a style I seek out; but I get that the old paradigm of stronger = age longer doesn’t apply to IPAs dominated by flavor & aroma hops.
     
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  16. Chaz

    Chaz Grand Pooh-Bah (3,668) Feb 3, 2002 Minnesota
    BA4LYFE Society Pooh-Bah Trader

    I went through two 4-packs of the Double Two Hearted (and way too much Two Hearted) this summer before even taking notice of the packaged-on or best-by date.

    I looked at an empty (it’s recycling tomorrow doncha know) and see a best before date of November-something. That tracks, because these just hit the cooler at the end of last month, and our Bell’s allotment has always been robust, locally.
     
  17. ilikebeer03

    ilikebeer03 Pooh-Bah (2,616) Oct 17, 2012 Texas
    BA4LYFE Society Pooh-Bah Trader

    This is very clearly about maximizing profits at the expense of the consumer. Granted, profits is the goal of a business. And breweries are businesses....

    The only possible position I can see is if they want to say "packaged date isn't meaningful to everyone, 'best by' is meaningful even to non-craft beer nerds." However, I think, if you're aware enough about beer to 1. consider something like Bells Two Hearted IPA and 2. check for any sort of date information, you're very likely knowledgeable enough for a "Canned On" date to be valuable information. As a further counter to this - 6 month shelf life for an IPA? Please. No way a 6 month old IPA is the beer the brewer intended for you to drink.

    **sigh**
     
  18. Blogjackets

    Blogjackets Grand Pooh-Bah (4,816) Nov 22, 2017 Ohio
    BA4LYFE Society Pooh-Bah Trader

    I can vouch for misplaced Hopslam. Last year I found three cans that were at least four months old, and they tasted great. Very different flavor than when new, but still was very good.

     
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  19. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    Right, and the way I see it you can’t be more “consumer-friendly” without simultaneously snubbing (intentionally or not) the beer geeks who are largely responsible for your success. A “packaged-on” date might not mean much to the average consumer any more than putting the date a gallon of milk was filled would mean to me (but I definitely know to look for its expiration date). The difference being, milk can spoil and make you sick whereas beer will just get further and further from what the brewer intended. But Bell’s clearly made a decision to cater to the masses at the cost of potentially annoying people who care about exactly how old their beer is.

    And I should add—how many casual beer drinkers even have any idea to look for the “best by” date? I’d guess not many.
     
    #19 Orca, Sep 25, 2023
    Last edited: Sep 25, 2023
  20. elNopalero

    elNopalero Grand Pooh-Bah (5,822) Oct 14, 2009 Michigan
    Pooh-Bah Trader

    I can’t imagine getting anything fresher unless you were drinking it off the tanks at the brewery.

    (Was this at the brewery? I went on their Two Hearted tour a few years back and [chefs kiss]!)
     
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