https://japannews.yomiuri.co.jp/features/delicious/20230924-137838/ Anyone ever had a beer ball? It sounds like a more concentrated beer made to be diluted with soda water so you can make it as strong as you want.
"One factor behind the emergence of new beers is the struggling beer market. According to the National Tax Agency, beer sales in fiscal 2021 totaled 1.86 million kiloliters, a dramatic decline from 7.05 million kiloliters in fiscal 1994. As alcoholic products are becoming more diverse and young people turn away from beer, the industry is trying various measures to stimulate demand" So the answer is concentrated beer balls meant to be diluted with soda water ,matcha tea mixed with beer and rasperry juice infused beers They're rebranding baby products
This is what I think of when I hear "beer ball." I'm guessing it's not this. (Apparently the image link in my previous post was broken. No idea what happened there.)
So, this one night, 3 friends and I killed one of those Matt's beer balls. With nothing to eat but cheesy-poofs. I had to explain the orange stains on the lawn the next day. Good times.
I was making a joke when I said to add ice to room temp beer in an older forum. Guess these beer ball folks took my suggestion seriously! (Also, it seems like it’s just men who drink this, from the way the article is worded.)