AI Generated Beer Reviews

Talk Discussion in 'BeerAdvocate Talk' started by milkshakebeersucks, Feb 17, 2024.

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  1. milkshakebeersucks

    milkshakebeersucks Pooh-Bah (2,392) Feb 10, 2020 Maryland
    Society Pooh-Bah Trader

    Do you, or know someone, who uses AI to post reviews here on BA? Think you could identify one? Consider this article:

    https://www.beervanablog.com/beervana/2022/1/25/is-this-review-real-or-ai

    Some of the examples cited could easily be used on a brewery's website. I don't think would be unethical since it's basically advertising, which most people take with a grain of salt. And some read like they could already exist on any site that includes reviews. But is it ethical to generate one here and have it accepted as a personal point of view?
     
    BJB13, Jack_14, REVZEB and 7 others like this.
  2. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    I haven't created an official policy yet, but one is in the works. It'll probably give anyone who's already done it a grace period to fess up, but after that their account will be banned and all content purged if it's discovered that they're posting AI-generated content (reviews, forum posts, etc).
     
    Stoutmaster9, BJB13, Lucular and 35 others like this.
  3. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    I haven’t read the article—maybe I will later—but yes, it would clearly be unethical to post an AI-generated review here. Unless the computer somehow looked at, smelled, tasted, and felt the beer in its mouth (which, last time I checked, computers don’t have), it has no business reviewing that beer.
     
  4. cryptichead

    cryptichead Grand Pooh-Bah (4,857) Jul 3, 2014 Illinois
    Mod Team Society Pooh-Bah Trader

    How can one discover whether a review is AI generated?
     
  5. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    There are AI detection services and admin tools that can be put to work.
     
  6. MacMalt

    MacMalt Grand High Pooh-Bah (7,322) Jan 28, 2015 New Jersey
    BA4LYFE Society Pooh-Bah Trader

    It's a shame we even have to discuss this. For me, writing reviews is an enjoyable hobby that helps distract me from the frustrations and annoyances of life. It's something I look forward to doing. While I tend to overuse certain expressions and cliches, I try to say something unique in every review. I don't know why any BA would resort to using AI except to gain points. I have, however, wondered whether some breweries have Untappd and BA accounts to puff up their beers.

    I'm glad to hear that tools are available to ferret out this practice.
     
    Scotchboy, BJB13, teromous and 22 others like this.
  7. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    I’m instantly suspicious of any beer review that uses the phrase “bleep blorp.”
     
  8. MutuelsMark

    MutuelsMark Grand Pooh-Bah (5,787) Jan 23, 2015 Kentucky
    BA4LYFE Society Pooh-Bah Trader


    WTH is wrong with people!!!!? This is just pathetic.
     
    Jack_14, Bitterbill, beergoot and 6 others like this.
  9. AZgman

    AZgman Pooh-Bah (1,858) Dec 22, 2011 Arizona
    Society Pooh-Bah

    I am against most uses of AI. IMHO, the US is already dumb enough without having every question and task being assigned to AI. (i.e. Microsoft Co-Pilot)
     
  10. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader


    That's two use-cases in question.

    Is it unethical for a brewery to use AI to generate a description of their beer, on their web page? Possibly not. It's a gray area, certainly.

    But would it be unethical for a reviewer to use AI to generate a review and pass it off as their own? Absolutely.

    Now, it's still a gray area, if only barely. Let's say that you're not a particularly good writer. Granted, 140 characters isn't all that hard to muster up, but let's just theorize a hypothetical human for whom that is a daunting task. For whatever reason, they go to review a beer, and the only words they manage to summon are: "Grapefruit, caramel, bread, citrus peel, melon."

    Could you use AI to fluff that into a more developed description, and then review the entry to ensure that it's not including any tasting notes you didn't already have? I suppose so, and in that case, it wouldn't be generating a review whole-cloth, but it would still be cheating; essentially, being so lazy at typing a review that you're willing to spend more time waiting for GPT to generate a longer review than you bothered to create.

    That's still cheating, IMO, but at that point you're more exposing your own laziness than you are faking a review. You're not using AI to create a review; you're using AI to fill in your own gaps in writing ability, either from laziness or inability (or both). (I suppose there's actually a helpful use for AI here: non-native speakers of a language trying to express their thoughts.* But wow, that's a separate case entirely.)

    Either way, those are just shades of gray, both in what I'd consider dishonest (and therefore unethical) territory; it's just a matter of how bad is it, overall. (I don't subscribe to the Augustinian school of thought that all sins are weighted equally.)

    Bottom line: as a reviewer, don't do it. Outside of the (*) use-case I mentioned above, where it would at least warrant looking into, there's no excuse.
     
  11. The243Club

    The243Club Devotee (325) Aug 4, 2020 Michigan
    BA4LYFE Society

    The last thing I come here for is AI generated drivel. Glad you are setting out clear guidelines @Todd.
     
  12. LesDewitt4beer

    LesDewitt4beer Grand High Pooh-Bah (6,315) Jan 25, 2021 Minnesota
    Society Pooh-Bah Trader

    I'm startin' to feel bad for the beer reviewing robot that's programmed by a dipshit. :laughing:
     
  13. The243Club

    The243Club Devotee (325) Aug 4, 2020 Michigan
    BA4LYFE Society

    I respect your points, but I would rather read what a contributor wants to tell me directly, than read a sanitized version run through an AI homogenization machine.

    I would say to a reviewer contemplating the use of AI: Just talk to me the way you would if we were sitting at a bar. Leave out the extra stuff. Awkward phrasing is part of everyday communication, both in person and online. Embrace it.
     
  14. cryptichead

    cryptichead Grand Pooh-Bah (4,857) Jul 3, 2014 Illinois
    Mod Team Society Pooh-Bah Trader

    Interesting. AI detecting AI?
     
  15. SLeffler27

    SLeffler27 Grand Pooh-Bah (4,906) Feb 24, 2008 New York
    BA4LYFE Society Pooh-Bah Trader

    The more we separate ourselves from being human, the more we will find fault with the attributes of humanity. It starts with our foibles and will end with our demise. And yes I think that drama is appropriate.

    We already vilify great humanitarians of the past because they had some fault or didn't go far enough to sate the self-righteously indulgent opinions of the uniformed masses.

    There is a huge value for AI in analytics and other places. Introducing it to general communications content, advertising, artistry, inventive pursuits, quickly runs the risk of unethical abuses. Manipulating others to ones will can be extremely dangerous. Especially when one feels their personal ends are more important than the means to achieving those ends.

    Places like BeerAdvocate not only promote the respect of beer, but also of the people with whom we engage. AI, as a means to producing content, may potentially have beneficial attributes, however, at its core it runs counter to the very human interactions that make this place special.
     
  16. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    This was written by AI, wasn’t it? :wink:
     
  17. SLeffler27

    SLeffler27 Grand Pooh-Bah (4,906) Feb 24, 2008 New York
    BA4LYFE Society Pooh-Bah Trader

    I have emerged at last ! ha ha ha, HA HA HA. HA HA HA!
     
  18. MutuelsMark

    MutuelsMark Grand Pooh-Bah (5,787) Jan 23, 2015 Kentucky
    BA4LYFE Society Pooh-Bah Trader


    Maybe he identifies as AI
     
  19. SLeffler27

    SLeffler27 Grand Pooh-Bah (4,906) Feb 24, 2008 New York
    BA4LYFE Society Pooh-Bah Trader

    What is this "he" of whom you speak? :wink:

    Ok, I get it, that post was a tad over the top. :sunglasses:
     
  20. cyclonece09

    cyclonece09 Grand Pooh-Bah (3,559) Aug 5, 2008 Wisconsin
    BA4LYFE Society Pooh-Bah

    I am more worried about my day job. We have to open our projects to public comment for 30 days as part of the process. I can see someone writing a code to inundate us with comments just to slow down a project (or possibly kill it or change it).
     
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