Musings on Budweiser

I just finished reading through the thread and it seems to me that most if not all responses to the OP were respectful and were those of others giving their own opinions/perspectives.

 

I guess our difference is that I don’t find entering a marketing relationship with a trans woman in the least bit controversial.

Corporate hubris about … thinking they can get away with calling their old ad campaigns “fratty”? Or thinking they can celebrate a trans woman?

 

Thank for taking the time to type that out. I started drinking beer around 1990, so we had Sierra Nevada, Sam Adams, Pete’s Wicked and a few others “microbrews”to choose from, so I never had to go down the Bud, Miller, Coors route, but when I have had one of those three beers, Budweiser was my least favorite. It’s thin and kind of sour, where is the other two have a little more body.

A couple years back I had the Schlitz “1960s formula“ or something like that and it was very enjoyable. I think if I were in your boat, I would’ve been a Schlitz fan too.

One thing I’ve been wondering recently is if the AAL’s were not so watered down and tasteless, would the craft beer revolution have happened? I think it would have since the styles made by craft brewers have been around for centuries, it just took a little while for them to become fashionable again in the US.

 

I have never bought a beer based on an advertisement. I view ads as entertainment, which (subjectively) can be bad or good, but they have nothing to do with whether or not what they are promoting is actually bad or good.

 

Well. since this is about marketing and advertising. I'm still not sure why a guy who has been drinking since the 60s is concerned about the marketing decisions intended for an audience that is 21 - 30.

 

This is kind of what I was getting at earlier and that I find fascinating. I can’t imagine a world in which I would consciously go out and buy a beer (or any product) because of an advertising campaign even if I thought it was brilliant. Nor would I buy a product because they used a spokesperson I really liked or admired. It just doesn’t compute for me. I’m not saying anyone is wrong for doing that or that I’m right for not doing it—it’s just one of those weird quirks about differences between people that I find really intriguing.

 

You're right in that the American lager beer style was easy for the craft brewers to differentiate themselves from. The US west was a desert of boring beers. There were some special circumstances. Anchor Steam was given new life by Maytag, and New Albion and Sierra Nevada started up in the '70s, inspired by Anchor. Then in the Northwest homebrew was reasonably popular. The first startup was Cartwright in about '80. About '84, Fred Eckhardt eventually got a column in the big daily Portland newspaper. Good food in general, and special coffees, were becoming popular around that time too. All pretty sensible. But I really didn't anticipate and don't understand the current ultra-proliferation of breweries and varieties of beer.

 

Boy, you're all over the place on this issue

 

Drink independent beer then. That's what this site is intended to promote. As such. I'm still confused. It's a publicly traded company. It's multi-national, even. This isn't new news, either. The decision to use the second runnings and make bud light as a result is, and always has been a cash grab. That was as true when it was originally released as it is now.

 

It's a very moving the goalposts kind of operation.

 

Not emotional about it, doesn't really care

Starts forum thread and makes multiple replies calling out insults from the comment and calling them greedy and duplicitous