Musings on Budweiser

Bud Heavy legitimately tastes good, especially out of the bottle, in my opinion. It's not something I drink daily, or much at all, but it's something I seek out whenever beer choices get tough.

I'm not talking about Bud Light or any other varieties they put out...but I think most beer drinkers, "craft" or not, can appreciate this beer.

This is not a political post, by the way.

 

What I buy= Who I am
Isn’t that the foundation of marketing.
US goods and services are world leading based on massively successful marketing. Lol craft loving drinkers enjoy engaging in elite, scarce to mass produced beverages. Look at me, a man of discerning taste.
The products we like are many times “premium”.
Let the plebes drink Bud

 

No confusion. Critical thinking is a hard skillset for the American consumer. That's all I have waded through in your potwalloping about ab-inbev, and its executive decisions to deepen its market focus within not-straight 21-30s, while admitting the obvious previous decades approach, while simultaneously offending a market it actively worked for. My experience as a brewer in the middle of a drag bar kind of has a unique in-sight that you simply do not. There is a HUGE market waiting to be exploited to.
I'd hesitate to guess that you are also familiar with the work issue that consists of "Not my job, not my problem."

 

how dare you have your own occasionally conflicting belief system.

 

At least you're not confined to Budweiser due to medical necessity anymore

 

Or perhaps said more succinctly:

 

What was the European Import scene in those areas 'back in the day'?

I remember when I was a kid walking around the Retail Beer Distributor with my father (he would always buy a case of Piels Real Draft then) seeing a number of 'exotic' beers from far off places. Was this just a Philly area thing?

I did not pay attention to prices then (since I was not buying) but I imagine those imports were quite expensive when compared to my father's purchase of Piels.

Cheers!

P.S. I also took note of Ballantine IPA since they came in boxes that looked like wood which I thought was cool.

 

Can you provide more details here?

It is my understanding that the AB breweries practice high gravity brewing (i.e., produce higher ABV product which is later diluted with deaerated water prior to packaging). I would expect that Bud Light would be produced in this manner.

Cheers!

 

Oregon availability of imports was poor in the late 60s and early 70s. Beer was sold in supermarkets and convenience stores, and had little variety. State Liquor stores sold only hard liquor. I have almost no memory of imports there. Maybe some fancy bars had imports, but I kept to the taverns (beer license). Some taverns had a dark draft, and I saw bottled Blitz Dark and Rainier Ale (none were very good). California was better, with liquor stores carrying a good variety of imports. The bar closest to my first apt. when I moved to San Diego had draft Dortmunder Ritter Light and Dark, both pretty terrific. In the early 70s Anchor came into our market and Falstaff-brewed Ballantine Ale appeared. Earlier, Newark Ballantine had less distribution, not seen in San Diego, but we purchased a six (all that we found) on a visit to Los Angeles.

 

I was making fun of bud light as watery industrial beer, and not describing any actual process they use. Still. In what you solicit as their actual process with the cold side addition to liquor it back. It's watery industrial beer.

Chairs,

 

OK. Thanks for that clarification. I was a bit confused by your post.

Cheers!

 

Yeah, imports were less than 1% of the total US beer market into the 1970s and they tended to be available only in large metro regions of the country, especially the northeast and west coast. 25% of all imports, for example, were sold in NY-NJ metro region.

Heineken alone (after Lowenbrau in the US was domestically brewed by Miller) accounted for around 40% of the imported beer market.

But there were a lot of other brands imported - here's a list of the imports carried by a well-known PA retailer distributor:

 

Yup, the Retail Beer Distributor that my father purchased his Piels beer was Brewers' Outlet (see menu above). I always enjoyed looking at all of those 'exotic' beers listed above.

In a past thread I shared another story about Brewers' Outlet which I will copy here:

"My first bottle of Valley Forge beer was from a case purchased by my brother's best friend (Tim) and it cost him less than 4 bucks for a case of 16 ounce bottles (Brewer's Outlet - Woodlyn, PA). I was helping Tim out on a business venture and he 'rewarded' me with this bottle of inexpensive beer even though I was waaay underage. "

Cheers to fancy imported beer!

@John_M @moodenba

 

Wow it really sucks when capitalism no longer sees your segment as the most lucrative. Thoughts and prayers.