This Pride Month, Big Beer Is Pulling Back from ‘Rainbow Capitalism’

unlikelyspiderperson · Jun 17, 2024

md3kcn said: ↑

Exactly. I respect others' politics, but this is about beer!
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It's pretty easy to not click on threads that might not be to ones interest. And it's even easier to not reply to them

Todd · Jun 17, 2024

thebeers said: ↑

How have you / BA / NG / etc been engaging with “rainbow capitalism” lately? Any changes since the transphobic backlash against Budweiser and with all the shit you see on the site in threads like this?
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Not that I'm aware of.

Resistance88 · Jun 17, 2024

md3kcn said: ↑

I mean, I don't buy products that donate to anti-gun groups.
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Funny enough I don't buy from firearm manufacturers that donate to anti-beer groups.

Todd · Jun 17, 2024

Let's end this thread by circling back to the actual article, which is about big beer pulling back from rainbow capitalism. Here are some final words from Dave Infante...

Tactically, I can see the merit to this move. Social media has been a key vector for the reactionary backlash to LGBTQ+ people’s growing visibility in American cultural and civic life. To some extent, right-wing operatives have succeeded in making Pride politically “toxic for brands,” as anti-trans charlatan Matt Walsh wrote on Twitter last year. The market is already tough for beer companies. More toxicity is not what they need, regardless of the source. Keep up with community-level sponsorships, skip the posts about it to avoid the conservative Eye of Sauron at a national level. That logic scans.
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The morality, not so much. Capitulating to bad actors persecuting marginalized people just to safeguard profits after attempting to sell beer to those very same people is pretty ghastly stuff. The pull-back from rainbow capitalism not only legitimizes bigotry’s political power in our society, but it also gives lie to the supposedly earnest proclamations of allyship in the first place. Then again, in this cynic’s view, if you expect corporations to demonstrate courage of conviction in the face of consequences, it’s only a matter of time before you’ll be disappointed. At least now we’re seeing some true colors.
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https://vinepair.com/articles/hop-take-big-beer-pride-month-rainbow-capitalism/

This Pride Month, Big Beer Is Pulling Back from ‘Rainbow Capitalism’

unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California
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This Pride Month, Big Beer Is Pulling Back from ‘Rainbow Capitalism’

unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California Pooh-Bah Trader

Todd Founder (13,518) Aug 23, 1996 Finland STAFF Mod Team Society Pooh-Bah

Resistance88 Grand Pooh-Bah (3,462) Apr 9, 2015 California Society Pooh-Bah Trader

Todd Founder (13,518) Aug 23, 1996 Finland STAFF Mod Team Society Pooh-Bah

unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California
Pooh-Bah Trader

Todd Founder (13,518) Aug 23, 1996 Finland
STAFF Mod Team Society Pooh-Bah

Resistance88 Grand Pooh-Bah (3,462) Apr 9, 2015 California
Society Pooh-Bah Trader

Todd Founder (13,518) Aug 23, 1996 Finland
STAFF Mod Team Society Pooh-Bah