Expectations vs. Delivery

Discussion in 'Beer Talk' started by Nighthawk302, Jul 13, 2024.

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  1. Nighthawk302

    Nighthawk302 Initiate (119) Sep 12, 2023 Delaware

    I got a question that just occurred to me when drinking Simcoe Shredder from Black Flag Brewing tonight. It’s a West Coast IPA from a brewing company in Maryland. I browsed my local beer distributor for a good bit and landed on this beer because it contrasted my other selection. My contrasting selection was Broccoli from Other Half. When I first started drinking Simcoe Shredder I was immediately disappointed because the simcoe, which is a favorite of mine, wasn’t singing the way I thought it should. However, I then read the brewery’s description of the beer (copies below for reference) and it gave me context that actually made me start to appreciate the beer. After reading the description, I realized that the brewer had accomplished their goals in crafting the profile of this beer; despite my preconceptions of a West Coast IPA. This made me think… which is a rare occurrence. My gold standard for West Coast IPA, being an east coaster, is North Park’s Hop Fu. But it’s unfair to compare Hop Fu to the vision that the brewer had for this particular beer.

    So I guess my question is, do you think beer the average consumers’ ratings are evaluated based off of preconceptions of the style or intentions of the brewer? And to follow that up, how have these rating behaviors affected the success of more “hyped up” breweries?
     
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  2. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    Being the cynic I am, I suspect they wrote the description after they tasted the finished product.
     
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  3. Nighthawk302

    Nighthawk302 Initiate (119) Sep 12, 2023 Delaware

    I consider myself a cynic but it seems I need to up my game. Well played
     
  4. Nighthawk302

    Nighthawk302 Initiate (119) Sep 12, 2023 Delaware

    Also this is the description:

    Since 'Subliminal' was a favorite this year, we are starting with that same slightly crackery base and general hop bill, but pushing a bit heavier on the Simcoe additions. This beer has a pronounced but clean bitterness, and that classic citrus/pine backbone that finishes dry enough to have to going back for an immediate second sip. Simcoe/Azacca/Amarillo round out the dry hop.
     
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  5. Mikeloveshamms

    Mikeloveshamms Aspirant (275) May 9, 2021 Ohio

    I think for sure when the average beer drinker is rating a beer they have preconceived notions on what that beer should be. I actually think it is ok though, if a brewery is going to label a beer a West Coast IPA it should have a noticeable bitterness.
    If a brewery says a beer is an Kolsch it should not taste like an AAL.

    Now as far as the intentions of the brewer, Personally if they label a beer one thing and it does not come close to what I think that style should be I am weary to purchase from that brewer again.
     
  6. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Could you further detail what you meant by "singing" here? Was your expectation that the beer just feature Simcoe hops vs. the combination that was used for dry hopping?
    Does this mean that the beer did not taste like a West Coast IPA? If so, what was 'off' here?

    Cheers!
     
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  7. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    “We set out to craft a beer that tastes like toilet water and, lo and behold, we nailed it on the first try! Enjoy First Flush, an American adjunct lager that tastes exactly like your favorite porcelain throne.”
     
  8. elNopalero

    elNopalero Grand Pooh-Bah (5,822) Oct 14, 2009 Michigan
    Pooh-Bah Trader

    Hop Fu—that’s a tough bar to match. Sometimes you want mind-blowing beer, but will be ok with ‘just ok’. Since I’m not familiar with the brewery, I’ll ask—were you expecting mind. blown?
     
  9. MrOH

    MrOH Grand Pooh-Bah (3,995) Jul 5, 2010 Virginia
    BA4LYFE Society Pooh-Bah

    As someone familiar with Black Flag, I stopped buying their beers years ago.
     
  10. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader


    I think style preconceptions affect ratings more than the intentions of the brewer (the latter of which can be murky anyway).

    I don't think it's entirely unfair, either. After all, if I grabbed a random new American Helles of the shelf, and it's a murky triple dry hopped bomb, it might still taste good ... but it's not what I wanted, nor what I expected. It's not unfair to expect to receive a product as marketed by the producer; if the manufacturer offered me a pickup truck, but it turns out it can't actually perform any of the requisite functions of a pickup truck, I'm probably going to "rate" that as a poor vehicle.

    In this case I'm a little confused as to where the confusion arose. Did the brewer market it as a West Coast IPA? If so, it's entirely fair and logical to expect a West Coast IPA experience - which doesn't mean it has to taste like, or as good as, any specific WCIPA example, but it should at least resemble the style.

    If it fits the style, but not your particular "gold standard," then it would be unfair to say the brew is poorly made (but still entirely fair to say that you enjoy Hop Fu more, and think it's a better beer and rate it accordingly). But if it doesn't even really fit the style it is advertises to be, ratings should probably reflect that.

    IMO, more "hyped up" breweries have higher ratings quite often precisely because they craft really darn good beers that are fully within the expectations for the style. No one drinks Julius and thinks, "Well, that's not what a hazy IPA should be!"




    ISO

    More seriously, I've discussed this many times when the "rate to style!" discussion comes up. My stance is that rating must be in part subjective (as in, do you actually like it?) regardless of style. If someone invented a Toilet Water sub-style and brewed the beer perfectly to style, it would be pretty stupid to give it 5.0s across the board simply because they nailed it.

    Ratings on the site reflect that, too. It's hard to argue that Budweiser isn't an iconic example of an AAL ... but a lot of us don't like it. In theory, ratings should tell us how good a beer is, and while that includes proper execution of the style, it also includes whether or not one actually enjoys it.
     
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  11. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    You may have made your point before when the topic has been 'rating to style,' but I never agreed with it if I read it, and I'm the one who would have given a 5.0 to the toilet water. I would never give a Bud a 5.0, but I would have rated it a lot higher than its current rating. But your excellent analogy is an eye-opener and hit the point this time and has caused me to change my approach to rating and agree there has to be some subjectivity in the process. Great post. :+1:
     
  12. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader


    While I disagree with the approach, if one is going to rate purely to style, you're definitely doing it right. I think most who claim to be rating purely to style ... well, aren't. :wink:

    (It also becomes a sub-discussion about whether ratings should stand alone within a style, or if we're supposed to be able to use ratings to determine which beers across all styles are best - as in, if you're beer shopping, a 4.0 rating means it's a really tasty beer regardless of style. Our own Top 250 list heavily implies the latter, but that doesn't mean everyone uses ratings that way.)

    Out of curiosity, what do you think is the best example of an AAL? I used Budweiser not necessarily because I think it's the best-executed in the style (although I think it is a very fine example of the style ... I just happen to hate it lol), but because it's arguably the most iconic. My only submission for perhaps a "better" expression of the style is a beer I hate even more: Bud Light. (I personally prefer Miller Lite over any version of Budweiser, but I'm not making the claim that it's a better beer to style - nor that it isn't. I frankly don't know. :slight_smile: )

    Cheers!
     
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  13. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    I agree with you, but I'm not sure everyone does. @Orca is much more of a gentleman than I am... in my "ridiculous" example I hypothesized a style called moose turd stout, suggesting it would be ludicrous to give a beer all 5's that nailed the style parameters. It would still be an awful tasting and smelling beer that no one in their right mind would want to drink. That would be reflected in my review score, no matter how 'true to style" the beer was.

    Yet when I employ this same sort of rationale with AALs, pointing out that most of them are bland, insipid, watery, overly gassy alcohol delivery devices with few redeeming qualities, I'm immediately hit with the "you need to rate to style," and "but that's the way AALs are supposed to taste" argument.
     
  14. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader


    My version has been some variant of a Vomit Fecal Matter Smoothie, IIRC - with the exact same point you make that it would be insanity to give an atrocious affront to all the gods that have ever existed a perfect score just because it was brewed "to style."

    (Plus there's a separate problem with rating purely to style: should Westmalle Tripel automatically be afforded a perfect 5.0 rating across the board, and all other Tripels rated lower? After all, when you literally invent a style, haven't you set the template for what that style should be by default? I don't personally agree (innovation and improvement are pretty darn important throughout human history), but there are many BAs who argue in favor of tradition over innovation - as in, if it's older, it is by definition better. Those BAs, if they rated purely to style, would have to give the first example in a style the best score - which isn't to imply any assumed overlap on that Venn diagram, simply to point out the inescapable logical conclusion of those two lines of thought overlapping.)

    Not everyone agrees with our approach, but if you look at AAL ratings, I think the majority do indeed rate to personal taste. In fact, I think a valid broader criticism is that not enough people rate to style - and by which I mean, taking the intention and execution into consideration, not the more extreme approach of rating solely to style. I don't think many people do that, and when you hear that kind of criticism of (y)our approach, it is just the amplification of a vocal minority, not the majority. :slight_smile:
     
  15. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    If I was having a beer from a brewery that uses the same name as a famous band, and the beer was named after a comic book/cartoon character, and the IP-theft can art featured that character surfing... well, my expectations would have been low enough to match the delivery. :wink::wink:

    IIRC, Simcoe is known for inconsistency.
     
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  16. StBrewnard

    StBrewnard Pooh-Bah (1,674) Aug 5, 2018 France
    Pooh-Bah Trader

    At the risk of going a little off-topic, I have this dilemma when rating beers of slightly more niche styles. You don’t have to go as far as ‘moose turd’ or ‘toilet water’ to run in to the problem of ok the brewer accomplished exactly what they set out to do… but was it GOOD?
    I’ve been lucky enough to try a number of Cantillon and 3 Fonteinen products since moving overseas. But if I hand one of those lambics to someone unfamiliar with the style, they’ll think they’re drinking a rotten cider.
    Now I have nothing but respect and admiration for what those brewers do. But do I always ENJOY drinking their products? No. It’s not my personal idea of a good BEER. And isn’t one’s enjoyment what counts most?
     
  17. StBrewnard

    StBrewnard Pooh-Bah (1,674) Aug 5, 2018 France
    Pooh-Bah Trader

    Ok that wasn’t as off-topic as I thought. So what about this…

    If you cracked open that WCIPA with Simcoe and it’s the best Amber Ale you’ve ever had… better than any IPA, better than any beer you’ve ever tried… how do you rate it?

    If you prefer a so-so coffee-infused imperial stout to the best dry irish nitro stout in the world, how do you rate them? Is it fair to give the better rating to the mediocre beer that’s brewed in a style you prefer?

    Then again, why are we rating these beers at all? Isn’t it to help consumers toward products they’ll enjoy, products worth spending their money on? If I walk in to my local cave a bière and use those awesome BA shelf talkers that, sadly, nobody uses to make my pick, I expect the ratings on them to reflect the tastes of other actual beer enthusiasts.
     
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  18. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    I have never rated an AAL here on BA or anywhere but in my head. I tried using the AAL tasting last week to determine a favorite among the macros, but my tasting was limited to only those beers that I could get as singles, and because I restricted my daily consumption. So I could only drink Miller Lite, Coors Light, Bud Light, and a collaboration beer from Fair State and Modern Times (which wasn't a macro but I wanted a better chance at finding some flavor), all in an attempt to compare with a locally-brewed, award-winning AAL.

    I have my fair share of experience exclusively drinking the macros (along with their sub-variant brands) over a 30 year period, and settled on MGD as my last declared favorite. (Used to love Schmidt's when I lived in the Cleveland area, but couldn't get it anymore after moving away.) So I think I know what they are supposed to taste like, and MGD hit that spot for me back then.

    After that tasting last week, I couldn't settle on a favorite macro from the limited beers that I mentioned above. Coors Light and Miller Lite were equal in their taste appreciation, although there was a perceived slight difference in their taste. (I have a Coors Banquet, which I've never had before, that I was going to drink for the tasting but couldn't squeeze it in. Maybe I'll drink it later today.)

    TL;DR I don't have a favorite, and I don't drink the AAL style anymore to be able to declare a favorite unless there's a good reason.
     
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  19. MrOH

    MrOH Grand Pooh-Bah (3,995) Jul 5, 2010 Virginia
    BA4LYFE Society Pooh-Bah

    Rating beer here is somewhere between the GBBF, where everything is scored subjectively (how lovely this pint is at this moment), and BJCP, where it's about how close to the ideal of a style hews. And since there's no requisite certification here, rate the way you want to.

    Personally, if something is just way out of whack with what I expect from what the beer is advertised as being, it gets a lower score on both counts. Even if it's a well made and tasty beer, if it is not advertised as being a unique twist on the style, it's not what I was intending to buy.

    Case in point, worked my way through a 4pk of Aslin's Clear Nights the past few days. It's their WCIPA. To my palette, it's just another of their NEIPAs that they worked some C-hops into and uses Chico for the yeast. Miles away from what I want from a WCIPA, but there aren't any off flavors, it's well made. It got somewhere around 3.6 for me. If I was going the British way of rating, it would have been a slightly higher score, as it was a decent enough beer with no flaws. BJCP rules, it would be trashed, because it is nowhere near advertised. Low carbonation, soft mouthfeel, low bitterness, etc. Just because it's clearer and doesn't have much of a yeast presence, that doesn't mean it's a WCIPA.

    Still, I feel like I'm pretty generous with my ratings, because I like beer.
     
    #19 MrOH, Jul 14, 2024
    Last edited: Jul 14, 2024
  20. Providence

    Providence Pooh-Bah (2,652) Feb 24, 2010 Rhode Island
    Pooh-Bah Trader

    The percentage of BA reviewers/raters who can objectively reflect on the look, taste, smell, and mouthfeel of a beer without any outside variables impacting said reflections is extraordinarily low.
     
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