Heartland Brewery Union Square

Heartland Brewery Union SquareHeartland Brewery Union Square

Type: Brewery, Bar, Eatery

35 Union Square West
New York, New York, 10003
United States

(212) 645-3400

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Reviews: 54 | Ratings: 82
Photo of racingkenny14
3.16/5  rDev -12.5%
vibe: 3 | quality: 3.25 | service: 3 | selection: 3.25 | food: 3.25

We Visit the Mid town location at 625 8th Ave. at 41st St. near the port authority bus station.
stop by around the end of the lunch rush. Service was ok only saw the one bartender waiting on customers with the manger help out once in a while. Beer was good. food was average.

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Photo of Mfoleybrews
2.63/5  rDev -27.1%
vibe: 3 | quality: 2.5 | service: 2.25 | selection: 3

You can't walk by them but they are certainly not a destination either. Luckily Manhattan has some great beer bars because the brewery situation is bleak. Though I did not eat it seemed like more of a restaurant that brews on the side. Nice clean spot that had a lot of activity so it seemed popular. Tried to nurse a Saturday morning hangover but they did not open till 1pm. There are a few around the city so chances are you will end up walking by one of them. Do stop but don't go far out of your way.

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Photo of jamesg60
3.68/5  rDev +1.9%
vibe: 3.5 | quality: 3.5 | service: 3.5 | selection: 4 | food: 4

I liked this place nice decor just big enough so the noise level won't kill you. I started out with Cornhusker Lager and ended with a Seasonal Apricot ale both tasted great compared to some Micro breweries where they go over board with taste. We ordered fried dill pickles which we both liked and both got burgers cooked to order nice and hot and juicy. The only draw back was waitress who seemed to have her mind else where but overall we enjoyed our lunch and would return again. Great beer people the beer alone is worth the trip...

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Photo of jneiswender
3.28/5  rDev -9.1%
vibe: 3 | quality: 3 | service: 3.5 | selection: 3 | food: 4.5

Went here on a recent trip to New York. Did not go to the Union Square location but the location north of times square.

Atmosphere is nice. I was able to get a table quickly. Service was also good. I ate here and had the fish and chips which were I must say in my top five places for fish and chips. Really well prepared.

The beers were hits and misses (see reviews). Lagers were ho hum to weird but the porters and dark beers were very good to excellent.

Biggest gripe. The price. Absolutely ridiculous. I spent almost $60 here for fish and chips, a flight and two pints. Granted. Alot to consume but that much?! Food and drinks were way too expensive. Gouging. I know it's new york city but come on.

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Photo of Rifugium
3.75/5  rDev +3.9%
vibe: 4 | quality: 4 | service: 3.5 | selection: 3.5 | food: 4

Six locations in NYC. Out of the three I've been to, my favorite is the Chophouse at Times Square (43rd between B'way & 6th). This one is in Union Square, and I've been there a few times. Like it's sister establishment, pretty cllassy joint, nice casual atmosphere, tasty homebrewed beer, pleasant seasonals, and good good food. Each Heartland is set up differently as thus has a different atmosphere. This location has two floors (including a balcony), but is somewhat smaller than the other locales, and this more on the busy side, and I often have to stand a while before even a bar seat opens up. As with the other locales, I'd imagine that really serious beer pursuers wouldn't bother with this place too much (hike over to Blind Tiger instead perhaps), but I think it's definitely worth hitting up the Heartland when you're in the city. As usual, a little on the pricey side, but not too bad.

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Photo of tigg924
3.78/5  rDev +4.7%
vibe: 3 | quality: 3 | service: 5 | selection: 3.5 | food: 4.5

Popped in here in between trains the last couple of Fridays. The inside of Heartland brewery reeks chain. That said you would never know you were in New York. The place has a big bar and plenty of seating with tvs abound. The crowd struck me as a lot of business people and workers who were on their lunch break. The atmosphere is nothing that will win you over. The beer selection has five regular beers and four specialty taps. The beer is hit and miss. While the oatmeal stout blew me away, the honey porter was forgettable. I had a couple other beers there as well and it was very either much good or average. What does strike you is that pints—as well as everything else is expensive in New York. Most pints averaged $7 while seasonals were $7.50. I did try the food and had the mac and cheese. While small in size compared to most restaurants, this was very tasty. The chefs know what they are doing. I was also super impressed by the service. I sat by the bar and let the barkeep know I had a train to catch. Both times the plate was out quick and tasted great. He also answered all my questions about the beer. Heartland is certainly worth a stop, especially if you have a layover at Penn Station. Not the best brewery I have been to, but certainly not the worst.

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Photo of jjboesen
3.15/5  rDev -12.7%
vibe: 3 | quality: 4 | service: 2 | selection: 3 | food: 4

Before moving their brewery operations across the river to Brooklyn, this NYC chain made beers on site. The Union Square restaurant was their first; currently, Heartland has locations across from Radio City, off Times Square, near the Port Authority, in the tourist-choked Empire State Building and at South Street Seaport, in the same space that was once home to the much lamented North Star Pub. (Sigh.)

At Union Square, one finds a crowded bi-level with a long bar on the right. At the end are brewing tanks - I guess they are there for show (or something.) Opposite are the tidy restrooms. The customers ran the gamut of drunken tourists, obnoxious douche bags, and the ubiquitous phone-cows, those blathering females with cell phones permanently attached to their yammering maws. If you seek quiet conversation, or solace and contemplation, go elsewhere.

While never overwhelming, Heartland beers are decent, nevertheless; they offer the same beers at all locations: on my visit (January 2011), there were six taps, which included a black lager, a wheat, an IPA and a very tasty Oatmeal Stout - it won an award at the GABF, I believe.

The best thing you could say about the service was that it was indifferent; perhaps, if one exploded into flames through spontaneous combustion, the bartender may sleepily glance over - just bring your own water in case. The menu was the usual: nothing to write home about, unless your relatives or friends have a strange interest in stereotypical pub grub. I had fish and chips, which sated me for the evening.

In any case, I don't imagine myself returning here - I prefer the Radio City location. Still, it got the job done.

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Photo of RavenBrew
4.64/5  rDev +28.5%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 4.5

Went to NYC for a Yankees/Red Sox game. The wife and I hit a few places, but I really wanted to try the Heartland Brewery. Walking in I found it to be very spacy. The bar was packed so we sat at the side bar on some stools. I had a smiling pumpkin ale and I found to be quite good. The staff was extremely nice and very helpful with the menu. When space opened up at the main bar, the bartender saved the seats and waved my wife and I over to.

I also had a Red Rooster Ale which was excellent as well. Great place if you like craft beers. They also had the sample paddles so you can try a variety of the brews made at this location

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Photo of HUXC
4.14/5  rDev +14.7%
vibe: 4 | quality: 4 | service: 4 | selection: 4.5

I went there on a Wednesday afternoon for a friend's birthday. Friendly staff sat us right away. There is plenty of seating upstairs and downstairs. It was a bit pricey, but that's expected of any bar in Manhattan. They have a wide selection of signature and seasonal beers that have flavors as unique as their names. I didn't order any food, but I did take a look at the menu and the variety of food is typical of most bars you might find in New York City. All in all it was a very pleasant experience.

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Photo of msannacorson
3.88/5  rDev +7.5%
vibe: 4 | quality: 4 | service: 3.5 | selection: 4 | food: 4

I went here with my gf and her friend. We sat outside and waited a little until we recieved menus. Once we did though, we all ordered the Seasonal Voyage, which consisted of a 5 oz tasting of all 6 of their house brews plus their Empire Seasonal as well as another seasonal of your choice. I chose the Wildflower Wheat and my gf had the Apricot (which tasted like candy). With our beer we enjoyed fried dill pickle spears with ranch, the perfect greasy combo! Overall we really enjoyed the place, the beer, and those fried pickles! I would definitely go back.

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Photo of dpkpr
3.8/5  rDev +5.3%
vibe: 4 | quality: 4 | service: 3 | selection: 4 | food: 4.5

First let me say that I don't look down my nose at a place that caters to a typical business and tourist crowd to keep the cash registers ringing. As others have pointed out, the vibe here is not unlike you would find at any of the cookie cutter national chains -- only this place makes its own beer. What an idea!

The big strike against it on our visit was that although there was no room in the bar and plenty of tables, they would not let us sit at a table without ordering food. What's with that? Okay, so we split a salad and it was very good. We tried a couple of the beers -- the seasonal Irish Ale which had the mouthfeel like it might have been on cask (I didn't ask) and was great, and the IPA, which was more than passable.

We were there after work on a Thursday and the crowd was a bit post-grad frat boyish. I joked that I felt we might have stumbled on a casting call for the men competing in the next Bachelorette show. Just trying a bit too hard.

We could have gone back a bunch of times during our visit to New York, but chose the many other local pubs. I will go back next time, but it wasn't the best place we visited.

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Photo of rickfrothingham
2.63/5  rDev -27.1%
vibe: 4 | quality: 1.5 | service: 3 | selection: 2.5 | food: 4

As one other reviewer pointed out, "The Heartland Brewery is the Applebees of brewpubs;" i couldn't agree more. The atmosphere is just fine, its a pretty standard bar with good TV's, a nice warm feel to it, and a glass wall which encases the brewing operation. The food was fine, as was the service, but the major flaw here is the quality of the beer.

Our server came by the table and asked if we had any questions about the beers, and I asked if their IPA was more of an American or English IPA. He didn't really understand the difference and responded with a generic "well, IPA's have a lot of hops in them" answer. Yikes.

I went with 5 friends and we ordered a variety of their standard and seasonal brews, and I tried all of them. I wasn't impressed by any of their offerings, though the Red Rooster ale stood out as probably the best of the ones we tried (also the Barley Wine was surprisingly good). The main problem was just a lack originality or character... every offering they had tasted like a watered down, cheaply produced version of the style, and left me with the impression of a homebrew extract recipe kit rather than what you'd expect from a self respecting brew pub. They cater less to the good beer drinking crowd and more to the uneducated beer drinker that just wants the perception of drinking good beer.

For the price, you can definitely find better beers on tap at any variety of bars in the area. Skip this one.

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Photo of david18
3.4/5  rDev -5.8%
vibe: 4.5 | quality: 3 | service: 4 | selection: 3 | food: 3

There's a good beer feel here, it's a brewery/brew pub after all, but that's about the best I can say about this place.

The atmosphere is all about beer but the brews themselves are not great. The selection is interesting, strange and eclectic and but the quality is very mixed. I think their best beer is the stout, which have a very good smokey quality to it.

I was once at one of their places and they had a double ipa. Not bad either. In general however, this place does not deliver on the promise i assume most people hope for.

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Photo of Andreji
3.73/5  rDev +3.3%
vibe: 4 | quality: 4 | service: 3 | selection: 4

In the heart of manhattan it's always lucky to find a nice brewpub. Heartland offers a nice change of atmosphere In the hectic and supermodern big apple.

Layout is pretty basic, laidback taverny with a wooden frame. Not too much deco or music or not much anything else but staightforward beer.

Service, well, they don't make much effort here. It's all a matter of going up to the bar and tipping them. Quite umderwhelmed.

Selection is quite commendable with a nice variety ranging through a dozen styles and some nice seasonals.

In the end a nice place to take a break in the downtown but far from a place to hangout on a daily basis.

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Photo of soulgrowl
3.73/5  rDev +3.3%
vibe: 4 | quality: 4 | service: 3 | selection: 4

The Heartland Brewery is like the Applebee's of brewpubs, at least in terms of ubiquity and ambiance if not quality. Their beers are many and varied, and they aim to please: non-beer fans will probably be quite satisfied with the blasé light lager, the very refresing wheat beer, or even the chocolatey, Guinness-ish oatmeal stout. Beer fans will not likely be blown away by any one beer in particular, but most of us will certainly enjoy the variety provided by the taster tray.

The vibe is boisterous and friendly, although service isn't anything special - the staff is really too busy to stop and chat beer. The other main drawback to this place is the cost - $7 can get you a much better pint at a different beer bar in town, but if you stick to the $11 sampler tray, you'll probably feel you got your money's worth.

All in all, this is a fun place to try some good beer and shoot the shit with other tourists. It's not a place to ruminate over the nuances of fine artisanal ales with your nose stuck in a globe glass. If that's what you're in the mood for, head for Beer Table. If you just want a casual drinking session, head to the Heartland.

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Photo of iceball585
3.41/5  rDev -5.5%
vibe: 3 | quality: 3 | service: 3 | selection: 4.5

This place instantly comes off as a typical trendy beer bar of NYC. Nice clean looking place with brewing tanks in the back but your average beer lover might feel a little underdressed. The bartender was fairly quick with the orders but didn't know much more about their own beers than what you could read on the beer list yourself.

They had about 10 or so beers on tap and all of which were their own. So I do give them credit for having a decent beer selection. I tried a few of their beers and wasn't overly impressed by the quality or flavor, but they werent bad at the same time. I did not get a chance to try any of the food although it did sound appetizing. The prices were a bit higher than I like to pay for a micro brew but it was typical for NYC.

The Union Square area of NYC is a really cool spot to check out at night so if you're in the area and find yourself thirsty, then give this place a try but dont forget to hit the ATM before you go.

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Photo of dsa7783
3.65/5  rDev +1.1%
vibe: 4.5 | quality: 4 | service: 2.5 | selection: 4

Reviewed on August 16, 2008...

Located right near the Empire State Building, this traditional New York City Brewery has a fine collection of homemade brews, ranging from an IPA, oatmeal stout, lager, and wheat ale...
Sampled their IPA, which was pretty good... Great, lively atmosphere, very crowded when I went around 2:00 on a Saturday afternoon...
Didn't sample the food, but the bar menu looked pretty good... The only drawback was the horrible bartender/waitress, who seemed very standoffish...
Otherwise a great place to stop and sample some brews if you're in the area....

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Photo of orcasteve
2.04/5  rDev -43.5%
vibe: 4.5 | quality: 2 | service: 1 | selection: 2

i viseded the empire state bulding location on vacation yesterday, this was the last stop on my vacation and did wonders to ruin what was a great trip! the look of the place was real classey it looked like it was out of the golden age of film. i dicided to order a sampler of everything that thay had, of the ten offrings thay had two were ok, and one was great and the rest were lack luster. the bar tender was great the only highlite to this visit but ther should have been 2 or 3 bartenders and one barback for the amount of buisness that they were doing but it was just him. i asked for growler fills and wated for about 40 minutes because thay dident have any caps at the bar. the bartender "had to wait for his barback to come back" befor he could go get the caps. i asked one of the wait staff to go get some or let someone who could know so thay could get them and thay flat out refused and said go talk to the maniger, and refused to go get him. when i tracked down the manager he went to go get them and pour the growlers when he returnd he had filled them 2/3 of the way and had 1/3 of head when i complaned he said that it was thrir "standerd" we got into an argument and i had to train the manager on how to pour beer, after the argument the bartender came and filed the growlers the right way. after all this i no longer wanted to eat their and was so pissed off i left the city without eating diner and just grabed wendys on the way home. THANKS HEARTLAND FOR RUINING MY HOLE TRIP!!!

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Photo of Namtragmit
3.88/5  rDev +7.5%
vibe: 4 | quality: 4 | service: 4 | selection: 3.5 | food: 4

My visit to the Heartland Brewery was on my and my wife's honeymoon. The location in Union Square is simply amazing. It's an area that is completely full of life on a Tuesday night. As for the Brewpub, it has two levels and the gorgeous copper brew kettles are situated just past the bar. The food was very tasty. I had the pulled pork which held its own against my personal favorite back home at The Brew Kettle. As for the beer I can't say so many good things. My wife and I shared a sampler featuring their six regular beers and one seasonal. Overall, I liked their Red Ale best, but even it was still just an average beer in my book like all the others I tried there. None of the beers were fantastic, but they were good enough. If you're a beer lover and visiting the city, I'd say it's worth the trip -- if not for the beer, then definitely for supporting one of the little guys.

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Photo of DrJay
3.95/5  rDev +9.4%
vibe: 3.5 | quality: 4 | service: 4 | selection: 4 | food: 4

I've been hitting this location for years during trips to NYC, pretty much whenever I find myself in Union Square. There's a small patio out front and I've been lucky enough to grab seats out here on a few occasions - it's great during the summertime. The inside is really spacious by NYC standards, with a second floor of seating running the length of the bar on one side. The bar itself is quite long, giving you a lot of space to pull up a stool, and the brewhouse is located at the far end. The main problem is finding somewhere to sit, quite difficult a lot of the time since this place is almost always packed.

Beers are solid for the most part with a few really good seasonals that have made an impression over the years. There are about 6 regular offerings and a couple seasonals normally available. Beers are always clean and fresh. Samplers are available too. Prices are reasonable for NYC, a little high compared to back home. Staff have been pretty good over the years, service has always been good. Food favs have mainly been the appetizers, though the Thanksgiving special dinner was awesome when my wife and I ended up in NYC in November. Turkey dinner with all the trimmings plus Pumpkin Ale and Xmas Ale to wash it down made for an enjoyable evening.

I enjoy stopping in and have never been disappointed. If you're visiting NYC and especially if you're in Union Square, it's definitely worth stopping in for a pint and/or snack.

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Photo of PhillyStyle
3.08/5  rDev -14.7%
vibe: 3.5 | quality: 3 | service: 3.5 | selection: 3 | food: 2

Stopped by the Union Square location in the afternoon for some lunch and few pints while a soccer match was on. The lunch crowd was pretty sparse when I walked in but was quickly greeted and the staff seemed to be friendly. The crowd grew as the afternoon worn on and turned to early evening. By the time that I left, the place was just starting to get a little crowded with the after work/happy hour crowd. The location had a decent bar, maybe seated 20 or so and the bartender was pleasant and seemed to know his beers well. The beer was OK, the best being the Oatmeal Stout, but I think that they had about 8 beers on tap that included 3 seasonal brews. The food was not even average. I had the beer battered fish and chips and the fish had no flavor what so ever. The chips were standard. Beers were about $6.50 a pint, which is not bad for NYC (I paid $8 at another place, granted the beer was of much higher quality) but I thought that the food was overpriced for the quality. Overall, I would probably go back, but only for the beer and not that often, maybe to try the seasonal brews. There are definatley better places to go when in the city.

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Photo of DIM
3.95/5  rDev +9.4%
vibe: 4 | quality: 4 | service: 4 | selection: 4 | food: 3.5

I stumbled upon this place accident while wandering around with my girlfriend. The atmosphere inside is very inviting and cozy thanks to all the dark wood and natural light pouring in. We only had appetizers and they were fine, the spicey chicken fingers in particular were quite good. Our waitress was friendly enough but lacked beer knowledge. Their oatmeal stout was the best beer I tried during our visit. The prices were a bit higher than I'm used to, but for NY they were quite reasonable. This place is well worth visiting.

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Photo of RblWthACoz
3.83/5  rDev +6.1%
vibe: 4 | quality: 4 | service: 4 | selection: 3.5 | food: 3.5

This is more of a no-brainer because of the location really.

Atmosphere is nice. Clean cut and a lot of dark wood all around. Easy to see tanks to the left of the bar. Quality of beers are nice. All is fresh. Service is good, though nothing absolutely spectacular. Selection is decent enough. There wasn't a huge amount of things available, but the Not Tonight Honey Porter is helping sway my opinion of Heartland's abilities in general. Food is about standard. They seem to be promoting bison a lot lately though, which is a good thing. Much more healthy than beef and actually has me thinking of returning for that alone, never mind the beer.

This is actually a decent hit for the city. It's very conveniently loacated, so you don't have much excuse not to go.

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Photo of TheDeuce
3.13/5  rDev -13.3%
vibe: 4 | quality: 3 | service: 2.5 | selection: 3.5

This is my second Heartland Brewery review, also went to the South water-side location for dinner.

Again, a well-lit, really crowded establishment, decor is kind of cool, seems clean and well run.

Beer selection included a lager, a red ale that I tried last time, an IPA and an oatmeal stout, once again in the crowded atmosphere I decided to just sample one repeatedly, seemed the best way to get a taste of the quality in that sort of atmosphere. Can't knock it for being crowded.

I had the lager, it was fine but formulaic, full review forthcoming. The bartender was quick enough but didn't seem impressed with me since I wasn't one of the high rollers like the rest of the people in there. Whatever, to hell with him.

Got my bill and found that the beer was 6.50 a pint, good lord, definitely not worth the price.

Overall, like the other location it seems like a nice place but I could only really try one beer. I will return to sample the rest of the beers.

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Photo of jp11801
2.1/5  rDev -41.8%
vibe: 3 | quality: 2 | service: 2 | selection: 2 | food: 2

ok, so I have been here twice before and should know better but I was in Union Square and thought I'd give it another go.

I ordered the empire lager and it was ok but nothing special and an order of the slider mini burgers. The beer was ok but had a harsh aftertaste when normally a lager is refreshing but again it was ok. If it was a macro beer out of a can I would have thought it was ok but for a micro brew establishment I expect better. Previously I have had the IPA and it was good a solid B to B- and the red ale is ok as well but again I would challenge the brewmaster to do better.

The food came out cold and the mini burgers were dry and tasteless. I ate one and got the check.

The service was neither bad nor good the bartender took my order but never questioned why I got the check after eating one of three mini burgers or drinking just half my pint. I really can't fault him though as this is more of a corporate place than a small brew pub.

There are better placed in the city to go I would recommend Blind Tiger, Ginger Man, heck even hop devil over this place. Leave it for the tourists.

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Heartland Brewery Union Square in New York, NY
3.51 out of 5 based on 770 ratings.
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