Breweries that sell beer in 4-packs

Discussion in 'Beer Talk' started by Biff_Tannen, Feb 26, 2014.

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What do you think of 4 packs of 16oz cans?

  1. They're fine

    27 vote(s)
    60.0%
  2. They're annoying

    4 vote(s)
    8.9%
  3. They're fine if the cost less than a six pack

    14 vote(s)
    31.1%
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  1. Biff_Tannen

    Biff_Tannen Initiate (0) Dec 8, 2013 Missouri

    What on earth makes them think they can charge 6 pack prices for these? I understand it for DIPA's, imperial stouts, or other very special beers. But run of the mill styles being sold in 4 packs for $10 when I can pick up a beer every bit as good for the same price and get 6 beers? It probably doesn't seem like much to most people, but over time this is huge. This is $1.67 per beer versus $2.50 per beer. For those counting at home that is nearly 50% more expensive.

    What gives? What makes them think this is a good strategy?
     
    Johnny_Muir and ONovoMexicano like this.
  2. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    alcohol content does not equate to value, and people buy good beer when it is offered
     
    mtskier and Providence like this.
  3. ASak10

    ASak10 Initiate (0) Jan 2, 2014 Colorado

    Sweet, another thread about beer pricing! How about...they do it because they can, and because people keep buying it. If people stop buying it, they'd either lower the price or add the 2 bottles back.
     
  4. Biff_Tannen

    Biff_Tannen Initiate (0) Dec 8, 2013 Missouri

    This isn't about alcohol content. Did you not read this sentence:


    I'm talking about a regular American IPA in a 4 pack that is good versus a regular American IPA in a 6 pack that is just as good for the same price. Or other examples like this.
     
    TheFlern and BetterBeerPlz like this.
  5. Danny1217

    Danny1217 Initiate (0) Jul 15, 2011 Florida

    Alcohol content often equates to a beer that is more expensive for a brewery to produce. More ingredient costs and longer fermentation/conditioning times.

    Anyway, 4 packs aren't nearly as big of offenders as bombers, which we complain about here fairly regularly.
     
  6. HOP_KING

    HOP_KING Initiate (0) Jan 30, 2013 Illinois

    Brewers have to squeeze profit any which way seeing that margins are closing fast with the over supply of craft beer continuing to come to the market.
     
  7. Biff_Tannen

    Biff_Tannen Initiate (0) Dec 8, 2013 Missouri

    I feel like many of the bomber breweries realize we have caught on to their ripoff ways and now think they can fool us with the 4-pack.

    No sir. Not me
     
    Johnny_Muir likes this.
  8. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    I did read that sentence. But this was the one that I was referencing:


    Ingredient cost is negligible in the grand scheme, and there are some quite inexpensive beers available that are lagered for months.
     
    cavedave likes this.
  9. VDODSON

    VDODSON Initiate (0) Feb 5, 2013 North Dakota

    I hate overpriced four packs, and have stopped buying those which are not DIPA's. The only reason for them is to have a larger profit margin, as are the majority of high priced bombers. Would rather suffer through a German shelf turd lager that needs to be dusted off.
     
  10. atone315

    atone315 Initiate (0) Oct 8, 2008 Wisconsin

    Ahh yes, the avatar fits so well....as it was mentioned earlier, this subject has been beaten to death via bomber discussion. It all comes down to $/oz. If you don't feel comfortable paying a higher %, don't buy it.
     
    bman13, cavedave, DelMontiac and 8 others like this.
  11. gfg0020

    gfg0020 Initiate (0) Jan 9, 2014 Texas

    This website has been around for a while. Every thread will be "another thread about..." from that perspective. If you don't think people should discuss it or if you don't care to discuss it then don't post on the thread. It's that simple.

    I'm happy to pay $10 for certain 4 packs. Black Chocolate Stout and Tank 7 come to mind. They're both amazing beers IMO and have enough kick within a few beers to get a good buzz going.
     
  12. ASak10

    ASak10 Initiate (0) Jan 2, 2014 Colorado

    Or you can do both :rolling_eyes: Either pay for it if you think it's worth it, or don't if you don't. It's not that hard.
     
    rozzom likes this.
  13. SHODriver

    SHODriver Pooh-Bah (2,415) Aug 13, 2010 North Carolina
    Pooh-Bah

    So you're mad at Green Flash?? It's the nature of the beast. Shelf space is prime real estate and the more beers you can offer on your limited shelf space the better. And since people will pay for it then why not do it? The real question you should ask yourself is if it is the brewery doing the price gouging or if it is the store that is too lazy to adjust the prices on the shelf and in their system because the SKU is probably the same.
     
    RusImpStoLuv likes this.
  14. gfg0020

    gfg0020 Initiate (0) Jan 9, 2014 Texas

    Good idea. Do that next time instead of telling people they shouldn't talk about it anymore.

    Not trying to be a dick, we're all friends here. I just don't see the point of getting on a thread and making OP feel like he can't post a reasonable topic for discussion. So what if it's been done before? If nobody wanted to talk about it then nobody would post and it would sink down into oblivion. But that's not for any single person to decide.
     
    GSH1976, itchytasty, Dizzy and 9 others like this.
  15. ASak10

    ASak10 Initiate (0) Jan 2, 2014 Colorado

    Just a few days ago there was a thread about "price gouging" Hopslam, which was mercifully locked down. There's a 339 response thread about "price gouging" that just had more replies yesterday. Do you think there is really a need for yet another thread about this subject, when there is an active thread going where this can be addressed?
     
    Bung, BrettHead, rozzom and 3 others like this.
  16. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    The fact that more and more breweries (who presumably have more insight into the economics of brewing and selling beer than I do) are doing this indicates to me that it's not such a crazy strategy.

    And as always with price, if you are bothered by it, don't buy the beer. If it really is a bad strategy, then others will do the same and the breweries who employ said strategy will either stop or go out of business.
     
    albertq17 likes this.
  17. readyski

    readyski Pooh-Bah (1,557) Jun 4, 2005 California
    Pooh-Bah Trader

    four packs are still a deal compared to bombers
    eg sublimely self righteous 6.99 bomber or 9.99 4 pak?
    you choose :grinning:
     
  18. 1975-El-Capitan

    1975-El-Capitan Initiate (0) Feb 26, 2014

    They will be out of business soon. All this beer snobbism makes me want to drink Rum
     
    charlzm, joelwlcx and Johnny_Muir like this.
  19. 1975-El-Capitan

    1975-El-Capitan Initiate (0) Feb 26, 2014

    I will always pay high dollar for Great and i mean GREAT Belgian beer.American beer is NOT WORTH Tappist prices. Unless your name is Ommegang.
     
    daryk77 likes this.
  20. dt_gbpackersfan

    dt_gbpackersfan Savant (1,141) Dec 6, 2012 Missouri

    Are you referring to 4 Hands?
     
    Retrocentric likes this.
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