Breweries that sell beer in 4-packs

Discussion in 'Beer Talk' started by Biff_Tannen, Feb 26, 2014.


What do you think of 4 packs of 16oz cans?

  1. They're fine

    27 vote(s)
  2. They're annoying

    4 vote(s)
  3. They're fine if the cost less than a six pack

    14 vote(s)
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  1. Biff_Tannen

    Biff_Tannen Initiate (0) Dec 8, 2013 Missouri

    What on earth makes them think they can charge 6 pack prices for these? I understand it for DIPA's, imperial stouts, or other very special beers. But run of the mill styles being sold in 4 packs for $10 when I can pick up a beer every bit as good for the same price and get 6 beers? It probably doesn't seem like much to most people, but over time this is huge. This is $1.67 per beer versus $2.50 per beer. For those counting at home that is nearly 50% more expensive.

    What gives? What makes them think this is a good strategy?
    Johnny_Muir and ONovoMexicano like this.
  2. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    alcohol content does not equate to value, and people buy good beer when it is offered
    mtskier and Providence like this.
  3. ASak10

    ASak10 Initiate (0) Jan 2, 2014 Colorado

    Sweet, another thread about beer pricing! How about...they do it because they can, and because people keep buying it. If people stop buying it, they'd either lower the price or add the 2 bottles back.
  4. Biff_Tannen

    Biff_Tannen Initiate (0) Dec 8, 2013 Missouri

    This isn't about alcohol content. Did you not read this sentence:

    I'm talking about a regular American IPA in a 4 pack that is good versus a regular American IPA in a 6 pack that is just as good for the same price. Or other examples like this.
    TheFlern and BetterBeerPlz like this.
  5. Danny1217

    Danny1217 Initiate (0) Jul 15, 2011 Florida

    Alcohol content often equates to a beer that is more expensive for a brewery to produce. More ingredient costs and longer fermentation/conditioning times.

    Anyway, 4 packs aren't nearly as big of offenders as bombers, which we complain about here fairly regularly.

    HOP_KING Initiate (0) Jan 30, 2013 Illinois

    Brewers have to squeeze profit any which way seeing that margins are closing fast with the over supply of craft beer continuing to come to the market.
  7. Biff_Tannen

    Biff_Tannen Initiate (0) Dec 8, 2013 Missouri

    I feel like many of the bomber breweries realize we have caught on to their ripoff ways and now think they can fool us with the 4-pack.

    No sir. Not me
    Johnny_Muir likes this.
  8. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    I did read that sentence. But this was the one that I was referencing:

    Ingredient cost is negligible in the grand scheme, and there are some quite inexpensive beers available that are lagered for months.
    cavedave likes this.

    VDODSON Initiate (0) Feb 5, 2013 North Dakota

    I hate overpriced four packs, and have stopped buying those which are not DIPA's. The only reason for them is to have a larger profit margin, as are the majority of high priced bombers. Would rather suffer through a German shelf turd lager that needs to be dusted off.
  10. atone315

    atone315 Initiate (0) Oct 8, 2008 Wisconsin

    Ahh yes, the avatar fits so it was mentioned earlier, this subject has been beaten to death via bomber discussion. It all comes down to $/oz. If you don't feel comfortable paying a higher %, don't buy it.
    bman13, cavedave, DelMontiac and 8 others like this.
  11. gfg0020

    gfg0020 Initiate (0) Jan 9, 2014 Texas

    This website has been around for a while. Every thread will be "another thread about..." from that perspective. If you don't think people should discuss it or if you don't care to discuss it then don't post on the thread. It's that simple.

    I'm happy to pay $10 for certain 4 packs. Black Chocolate Stout and Tank 7 come to mind. They're both amazing beers IMO and have enough kick within a few beers to get a good buzz going.
  12. ASak10

    ASak10 Initiate (0) Jan 2, 2014 Colorado

    Or you can do both :rolling_eyes: Either pay for it if you think it's worth it, or don't if you don't. It's not that hard.
    rozzom likes this.
  13. SHODriver

    SHODriver Poo-Bah (2,457) Aug 13, 2010 North Carolina

    So you're mad at Green Flash?? It's the nature of the beast. Shelf space is prime real estate and the more beers you can offer on your limited shelf space the better. And since people will pay for it then why not do it? The real question you should ask yourself is if it is the brewery doing the price gouging or if it is the store that is too lazy to adjust the prices on the shelf and in their system because the SKU is probably the same.
    RusImpStoLuv likes this.
  14. gfg0020

    gfg0020 Initiate (0) Jan 9, 2014 Texas

    Good idea. Do that next time instead of telling people they shouldn't talk about it anymore.

    Not trying to be a dick, we're all friends here. I just don't see the point of getting on a thread and making OP feel like he can't post a reasonable topic for discussion. So what if it's been done before? If nobody wanted to talk about it then nobody would post and it would sink down into oblivion. But that's not for any single person to decide.
    GSH1976, itchytasty, Dizzy and 9 others like this.
  15. ASak10

    ASak10 Initiate (0) Jan 2, 2014 Colorado

    Just a few days ago there was a thread about "price gouging" Hopslam, which was mercifully locked down. There's a 339 response thread about "price gouging" that just had more replies yesterday. Do you think there is really a need for yet another thread about this subject, when there is an active thread going where this can be addressed?
    Bung, BrettHead, rozzom and 3 others like this.
  16. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    The fact that more and more breweries (who presumably have more insight into the economics of brewing and selling beer than I do) are doing this indicates to me that it's not such a crazy strategy.

    And as always with price, if you are bothered by it, don't buy the beer. If it really is a bad strategy, then others will do the same and the breweries who employ said strategy will either stop or go out of business.
    albertq17 likes this.
  17. readyski

    readyski Aspirant (267) Jun 4, 2005 California

    four packs are still a deal compared to bombers
    eg sublimely self righteous 6.99 bomber or 9.99 4 pak?
    you choose :grinning:
  18. 1975-El-Capitan

    1975-El-Capitan Initiate (0) Feb 26, 2014

    They will be out of business soon. All this beer snobbism makes me want to drink Rum
    charlzm, joelwlcx and Johnny_Muir like this.
  19. 1975-El-Capitan

    1975-El-Capitan Initiate (0) Feb 26, 2014

    I will always pay high dollar for Great and i mean GREAT Belgian beer.American beer is NOT WORTH Tappist prices. Unless your name is Ommegang.
    daryk77 likes this.
  20. dt_gbpackersfan

    dt_gbpackersfan Devotee (430) Dec 6, 2012 Missouri

    Are you referring to 4 Hands?
    Retrocentric likes this.
  21. TrojanRB

    TrojanRB Poo-Bah (1,572) Jul 27, 2013 California
    Society Trader

    Sierra Nevada's Bigfoot and Firestone Walker's Double Jack are both sold in 4 packs, for breweries that traditionally offer 6 packs for their main line beers.

    They are too tasty for me to complain about.

    I do tend to pass over most of Green Flash's stuff at this point, and they are all 4 packs.
    1424IpA likes this.
  22. Crabbicuss

    Crabbicuss Initiate (0) Jan 3, 2011 Maryland

    Not sure why I'm actually opining on this one but nonetheless, the first thing that comes to mind regarding the 4 vs 6 pack comparisons, isn't it obvious... can size??? So while I'm not trying to make this a diatribe and it certainly will be, lets go with the big ones that offer the product in 16 oz vs 12, 10 and 8 oz. Yup there are some, we know who you are, that short slim, jip' cans on a 4 pack.

    With that being said, its all about ounce for ounce. There are bigger, badder and bolder beers that breach this questionable sales point. So with that being said what do you want???

    Heady runs $14-15 a four @ 16 oz, thus 64 oz all in all @ the stated $ should "out do" those competitive right? DC Brau On the Wings of Armageddon runs $18 for a 6'r @ 12 oz, thus the +8 ounce differnece dictates argument right? Is it worth the equivalent separation in price, sure, more fluid for more $. JuJu is @ $72 a case, similar competitor? HopSlam depending on where you get it could be $64 a case or $22 a sixer. Ergo, what is it one wants and at what quantity per dollar spent to the ozs acquired???

    Are there some who use this to distort pricing, certainly, but it always comes back to your palate as you are the potential buyer.

    Not only do I find this thread semi-defunct because the actual volume matter wasn't discussed but I find it "confused" due to the fact that some of the BEST beers made are only containerized in 22 oz or 500-750 ml volume, thus eliminating the actual issue are we as buyers being extorted per oz or ml???

    While I promised it not to be a diatribe (it already has), perhaps if more people did their homework and stopped trying to "Wal-Mart" GOOD Beer, they'd find that a given sale point has already established itself, thus there's no reason to query the cost as it's margin has already been set. If you think it's priced out of buying range just don't buy it!!!

    There will always be those who are high and those who hit the mark, but never blame the brewery until you've confirmed the distributor's mark up as they tend to be the one(s) giving the manufacturer a potential bad name and passing on the increase through unaffiliated cost inflation. When its not the distro you can always count on, the retailer whom will be sure to put several "points (33%)" on the price. While understanding everyone involved needs to make a buck, this is not a monitored or regulated process which affords those who eventually sell to you these bottles an afforded opportunity to put the "final" price on each and every item they sell us. This is the aspect which should be regulated and questioned!!!

    Just check the forums and eventually you'll get a collective response which offers a more concise buyer's value per product that should put most of us in a "fair price" consideration in which we have a collective understanding of the product's worth, value and sale margin. Ughhhh...

    In the Interim, fight those greedy bastards that want you to pay exorbitant prices based on the BS they inundate us with based on allocation. Don't blame the forum or brewery, just hand it off to the distro like they hand it off to us!!!

    Jus Sayin and Cheers,

    Crab's Thoughts
    rather likes this.
  23. BeerAssassin

    BeerAssassin Initiate (0) Aug 17, 2012 Antarctica

    The brewery that annoys me the most with this is Founders, they promised FBS in six packs at the same price as 4 packs from the previous release then didn't do it. This is on top of the fact that this years FBS is off.
  24. tozerm

    tozerm Initiate (0) Jul 1, 2005 Washington

    What gives with these bars and restaurants charging $5 for a pint of craft beer too! Hell I've even seen some restaurants with bombers on their list that are TWICE as expensive as I can buy them in a store! What gives with these people who want to provide for their families, pay their mortgage/rent, and hopefully provide something for their old age.... how dare they!

    Ditto my sentiment for breweries accused of usury. Hopefully my sarcasm isn't missed in this post. If the price is too high, don't buy it. What gives you the right to deride a brewery that does such a thing? The funny thing about free markets... if you don't buy it, they'll quit doing it. If enough people are satisfied with the price/value ratio of a given product they WILL continue to buy it whether you do or not. It's called free will.
    albertq17 and willbm3 like this.
  25. michman

    michman Initiate (0) Oct 14, 2005 Illinois

    dont like it, dont buy it. these threads about pricing and gouging are getting old.
    jcos, albertq17, willbm3 and 3 others like this.
  26. tvazteca

    tvazteca Initiate (129) Sep 27, 2011 Massachusetts

    There's all sorts of issues here. Rental space, deals on ingredients, efficiency. In MA a brewery I like, Slumbrew, finally switched from 22oz to 4 packs, and while it's 10 bucks a 4 pack, it's leagues better than the previous 8 bucks a bomber price. But they're a start up brewery contracting out of Ipswich, so there are development costs, they probably have money sunk in they need to recoup. They've gotta start making money otherwise they're gonna sink.
    Roguer likes this.
  27. rozzom

    rozzom Meyvn (1,009) Jan 22, 2011 New York

    Sorry if I missed it, but didn't see an example in your OP or subsequent posts. What specific run of the mill beer(s) is sold in 4-packs that you disagree with?
  28. rozzom

    rozzom Meyvn (1,009) Jan 22, 2011 New York

    I'd like to think I had a partial hand in that thread become an ongoing one, rather than a new one every second day:

    edit - just a pity they didn't amend the title to the one I suggested, then they could have rolled the "most spent on a single beer" thread into that one as well
    ASak10 likes this.
  29. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado

    The solution for your problem is to actually buy the beer every bit as good for the same price. If you do that, you will have done your part for lower beer prices and you can then spread the gospel to others.
    dennis3951 likes this.
  30. BH712

    BH712 Initiate (0) Jan 29, 2014 District of Columbia

    North Coast and Ommegang are two that come to mind for me. Obviously the higher ABV ones like Old Rsp. or 3 Phl. make sense, but others like Pranqster Hennepin and Whitte should be available in 6-ers. Allagash White as well.
    #30 BH712, Feb 26, 2014
    Last edited: Feb 26, 2014
  31. JamesShoemaker

    JamesShoemaker Initiate (0) Sep 21, 2012 Michigan

    I agree. But if you're paying $10 for a four pack of BCS, you need to shop around brotha!
  32. Knee_Deep_Fan

    Knee_Deep_Fan Initiate (0) Nov 20, 2013 California

    yup, my thoughts too. Prefer a four pack to an bomber, makes me feel like I'm getting a good deal! HA!
  33. geocool

    geocool Initiate (0) Jun 21, 2006 Massachusetts

    I must have fallen asleep, and when I woke up it was the 21st century and brewers were selling beer in four packs.
    I recommend that you buy the six packs that you like, and talk them up on this site and encourage others to do the same.
    Smakawhat, BMitch and rozzom like this.
  34. rozzom

    rozzom Meyvn (1,009) Jan 22, 2011 New York

    Precisely! Please let's lock this now.

    I like FBS and feel it's worth the price and 4/pack format.

    If someone starts a thread with "Founders suck - dude I can't believe they are ass-raping me like that on a 4-pack of FBS - I'm never buying again - where was the promise of 6/packs!!!"

    It will have zero impact on my FBS purchasing.

    But if someone says - "been really getting into Brewery ABC's new Beer X, which in IMO is as good as FBS, and a steal at 7.99 a 6/pack"

    Then I'm interested
  35. Givemebeer

    Givemebeer Initiate (0) Apr 6, 2013 Vermont

    I.E. Stone
  36. Titanic_Ant

    Titanic_Ant Initiate (0) Feb 9, 2014 Michigan

    Depends on what they're selling to me. I was absolutely up in arms when Founders re-released Red's Rye in 4-Pack at standard 6-Pack price, and while I understood it was because the rye in the brew was degenerating at such a rate they were losing money on it so they HAD to release it that way, I wasn't about to spend my money on 2 less beers.

    I'm happy to see they changed their ways and it's now at a much easier to chew $8.99.
    Roguer and Retrocentric like this.
  37. WesMantooth

    WesMantooth Poo-Bah (3,102) Jan 8, 2014 Ohio
    Society Trader

    While I don't like the trend of 6 packs going to 4, if it is more about bombers to 4 packs I am all in. Bombers have their place for trying/sharing a new beer, but at $8 and up, I am not going to be a loyal customer if that is all you offer. (looking at you Hoppin' Frog, killing me) There are plenty of 4's that I think are a great deal. Brooklyn Black Chocolate for $8, FBS for $11, Palo Santo for $15 come to mind. Sure there are some "overpriced" $15 ones that you are going to find equal or better versions of, but that is the cool part. There are so many great beers being made right now. If you don't think you are getting enough bang for your buck, try something else. I am blessed to be financially able to partake in this hobby, and to live in a state where all but a small handful of the top 25-50 micro breweries don't distribute (bring it on in Firestone). It really comes down to price per oz, and whether you think it's worth it.
    EricTKole likes this.
  38. HawkIPA

    HawkIPA Initiate (0) May 2, 2013 Massachusetts

    Eh, I don't mind 4 packs, especially for good DIPAs and stouts. I tend to like a little variety in the fridge. 4-packs are a huge improvement over bombers, so I'm not going to complain.
    Roguer likes this.
  39. RBassSFHOPit2ME

    RBassSFHOPit2ME Initiate (0) Mar 1, 2009 California

    I still Laugh at bombers of Sculpin for $8.99. I don't care how fresh it is. As for 4-packs, and all packaged beer for that matter, vote with your money.
    EricTKole likes this.
  40. rozzom

    rozzom Meyvn (1,009) Jan 22, 2011 New York

    For those three beers, I don't buy them - for my tastes, they're not worth the $
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