What on earth makes them think they can charge 6 pack prices for these? I understand it for DIPA's, imperial stouts, or other very special beers. But run of the mill styles being sold in 4 packs for $10 when I can pick up a beer every bit as good for the same price and get 6 beers? It probably doesn't seem like much to most people, but over time this is huge. This is $1.67 per beer versus $2.50 per beer. For those counting at home that is nearly 50% more expensive. What gives? What makes them think this is a good strategy?