False Advertising on labels/can

I get the feeling this thread would make a good Seinfeld episode. George complains about beer label. Jerry tries to convince him to let it go, and just relax. George continues to complain about beer label. Against Jerry's advise George complains directly to the brewery.

 

"The label clearly said it was a Pilsnah, Jerry. That. was not a Pilsnah!"

 

Just sayin but as a Lions Head local if one was to tour the brewery one would have to register online and its a few weeks or more of wait. However living in a beer Mecca with such locals as Lions Head and SBC this is understandable.

 

Seems like successful advertising to me. They threw Deluxe in the name and jacked up the price to what the---dare I say it--- more naive would assume only an artisan product would cost and: voila!!! Straight to the Bank like Fiddy.

 

The biggest lie about "beer" I've seen is the Bud light Lime -ritas placed in the American Malt Liquor style.
A. It isn't even remotely close to the "style" definition of Malt Liquor other than the ABV
B. It probably shouldn't even be considered a beer at all

 

Lionshead doesn't try to pretend that they're craft beer. They're just a solid cheap pilsner to drink if you're poor and in college haha.

 

The TTB does do spot checks. I guy I know got nailed for being off.

 

AB labels in a "Malt Beverage" (the US legal term for all "beer") and registered it under "Class 906 - MALT BEVERAGES SPECIALITIES - FLAVORED" with the TTB for its Label Approval. The same Class/Type as many popular craft beers that use non-traditional flavoring ingredients (fruit, spices, coffee, chocolate, etc).

 

They should have the bi-line; "can do".

 

Tell me it was 8 for the case not a can. We used to buy this all the time in college I think it was like 10 for a case of bottles. It wasn't a bad beer (for poor college kids) and the caps were awesome.

 

You mean like Mike's Hard Lemonade? Same thing, is that a beer too?
From the style guide:
American Malt Liquor
Description:
For the most part, Malt Liquor beers are sold in the infamous 40 oz sized bottles. Straw to pale amber in color, most use excessive amounts of adjuncts, such as corn, rice, refined brewers sugar (dextrose) and as a result there are very few "all malt" brewed malt liquors. Hops are barely used, just enough is added to balance off any cloyingness. Higher alcohol versions tend to have a loads of fusel alcohol, which gives off solvent or fuel like aromas and flavors. They are attenuated very well, meaning a higher ratio of fermentable sugars are present over other beers, but without using as many ingredients and still ending up with a high alcohol content. Some breweries enable the use of special enzymes to further breakdown the malt and adjuncts so they will yield a larger percentage of alcohol. This makes for quite a dry beer, with only a small amount of unfermented sugars and a kick that will knock you on your ass.

I don't see one iota of -ritas in here.

 

How many did you get for $8? I know a full case goes for maybe $15 at most.

 

From the prelude to the style guide.

"Note: This is not the bible for beer styles, but should be viewed as a work-in-progress and a fun reference that's open to change and interpretation."

 

On his way to the brewery George see's Neuman in a local pub drinking the same beer talking to a beautiful woman. George suddenly thinks that maybe the beer is appealing to the opposite sex.

 

Fair enough! So should American Malt Liquor include malt beverages like Mike's Hard Lemonade, Zima (rip) and other stuff like that? It seems to me that the -ritas belong in the same style as Radlers or beer cocktails.

 

Lionshead is a pilsner and is $14.70 with tax for a suitcase of cans over here. No false advertising involved.


And flavored malt beverages are different from malt liquor and dont count in most industry reports.

 

Beers are added to the database by BA members. Sometimes the person adding the first one may get the style wrong. Sometimes others follow the lead of the first person, etc.

You can request a correction by going to the page for the beer and requesting a style change. (It helps to provide the mods with documentation/justification for the change.)

 

It's simply amazing to me that a post on beer talk that is the slightest bit questionable can get canned faster that a natty light through a beer bong, but -ritas are untouchable

 

You are confusing the terms "Malt Beverage" and "Malt Liquor". The "Rita" products from AB are labeled "Malt Beverage".
As I noted, "Malt Beverage" in the US, is the legal term for all "Beer". From TTB's Malt Beverage Labels:

You have quoted this website's definition of "Malt Liquor" - AB is under no legal requirement to follow BA's definition and the fact that this website incorrectly lists that beer under "Malt Liquor" is not AB's "advertising" (or concern). The legal definition in the US of "Malt Liquor" is rather vague, to say the least:

MALT LIQUOR - Malt beverage containing 0.5% or more alcohol by volume possessing the characteristics generally attributed to and conforming to the trade understanding of “malt liquor”

 

I'd suggest that you may be confusing being a conformist with not giving a damn. I'd give good odds on a bet that when most people use the search function to enter a review or rating, they don't take the extra time to double check the entire page for errors, or check to see if the food pairing or cellaring recommendations are appropriate, they just put in their information and move on to other things that interest them more or that they actually care about. In other words those BAs aren't "sheeple," they simply don't notice or don't care. (Just as there are things you and I don't notice or care enough about to do anything to change it. ).

I also suspect there are way more BAs who will take the time to file a complaint about a questionable post in the forum than there are BAs who will take the time to get a database entry error documented and then file a request for a change of that kind. (If only because one requires a simple click, type a few words and a second click, while the other requires some homework. ).