Rice vs. Corn Syrup in Beer

Discussion in 'Beer Talk' started by JackHorzempa, Feb 4, 2019.

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  1. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    For those of you who did not watch the Super Bowl last night there was a Bud Light commercial where they were spoofing on Miller and Coors using Corn Syrup in brewing their beers (e.g., Miller Lite and Coors Light) vs. the rice they use to brew Bud Light.

    You can watch the commercial here.

    Air time for the Super Bowl is very expensive so I am pretty sure that AB InBev test marketed this commercial (or its concept) before airing it. It would seem that lots of beer consumers have a dim view of using corn syrup in brewing beer? Is corn syrup in general frowned upon (an association with High Fructose Corn Syrup?)?

    I find this whole rice (e.g., Bud Light) vs. corn syrup (e.g., Miller Lite/Coors Light) debate kinda interesting on several levels:

    When did rice become a ‘good’ ingredient?

    For the BA crowd ‘adulterating’ a beer with an adjunct like rice is looked down upon. Do the ‘mainstream’ beer drinkers have a differing perspective here? When AB InBev ‘highlights’ that they use rice in brewing a beer like Bud Light they view this as an acceptable ingredient for beer?

    Why is corn syrup viewed negatively?

    As I sort of alluded to above, is corn syrup a ‘bad’ ingredient because it has the same two words of “corn syrup” as exists in High Fructose Corn Syrup? Just to be clear here, neither Miller or Coors are using HFCS in brewing their beers, they are using maltose/dextrose. Is corn syrup frowned upon because it is a processed product?

    Anheuser Busch uses corn syrup to brew some of their beer brands

    While Bud Light is brewed using rice, AB does use corn syrup to brew some of their beer brands. For example, Busch beers are brewed using corn syrup. I suppose it is OK for AB InBev to make fun of their own products as well?

    Let’s hear your thoughts on this matter.

    Cheers!
     
  2. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Well, over a century ago, Adolphus Busch testified before Congress during the "Pure Food" hearings:

    "Mr. Busch, president of the Anheuser-Busch Brewing Association, states that the beer of this company is made entirely of barley malt, hops and yeast, except that some rice is used in order to make a very pale beer of the Bohemian type. This company has never used any corn or glucose or preservatives or coloring matter. Corn does not make a high grade of beer, because of certain oily substances which it contains. They are partly transformed into fusel oil after fermentation. The quantity of fusel oil is not large enough, in Mr. Busch's judgment, to be injurious to health."
    "Rice is used not to cheapen beer, but to produce a very pale beer of the Bohemian type. It is twice as expensive as barley malt. Mr. Busch is not opposed to the use of corn, though he uses none himself. He does not think that there can be any good evidence that the use of unmalted grains in brewing is unwholesome."
     
  3. DrinkingThe413

    DrinkingThe413 Initiate (0) Jan 29, 2019 Massachusetts

    It wasn't stated in the commercials...but 9 times out of 10 corn syrup is made with GMO corn. There's a trend of companies taking GMOs out of their products, so this could've been a subtle nod towards implying that.

    Also, it could coincide with their new labeling of nutrition facts and ingredients on the Bud Light. An overall push for 'transparency'.
     
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  4. Roadkizzle

    Roadkizzle Initiate (0) Nov 6, 2007 Texas

    Does AB use solid rice and a cereal cooker for each brew?
    Or do they get vats of pre processed rice syrup?
     
  5. honkey

    honkey Maven (1,350) Aug 28, 2010 Arizona
    Trader

    I’m willing to bet that it’s far higher than 9/10. I think to get non-GMO corn, it would be a special order item sought specifically for the purpose to claim non-gmo. Unless it’s certified organic, I’d assume every bit of corn I’ve consumed in the last 10 years (or more) has been GMO
     
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  6. honkey

    honkey Maven (1,350) Aug 28, 2010 Arizona
    Trader

    Vats of syrup. They might make it themselves... I would guess they do, but I don’t know that for sure
     
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  7. DavidHume

    DavidHume Maven (1,371) Mar 25, 2013 Virginia
    Trader

    Yeah, but there is no evidence that GMO corn is any less healthy than non-GMO corn, let alone evidence that fermented GMO corn is any less healthy than fermented non-GMO corn.
     
  8. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    And several decades earlier, in 1881, The Business Men’s Society for the Encouragement of Moderation asked the local NYC organization of Lager beer brewers:
    ...so questioning the use of adjuncts is nearly as old as adjunct usage itself in the US.
     
  9. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Not according to Peter_Wolfe*:
    * Wolfe's bio (same link as above):
     
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  10. honkey

    honkey Maven (1,350) Aug 28, 2010 Arizona
    Trader

    Interesting... that is not the information we were told in school by an AB brewer, that I’m now going to assume I should not name.

    FWIW, this is not the first time that information I was told by a few AB brewers has been disputed with information that is publicly available saying something contrary to what I was taught.
     
  11. TongoRad

    TongoRad Grand Pooh-Bah (3,884) Jun 3, 2004 New Jersey
    Society Pooh-Bah Trader

    But there's still a negative connotation out there, and I have no doubt that that's what the commercials were playing to. It really wasn't all that much about how the beer itself is made.
     
  12. montman

    montman Maven (1,444) Mar 10, 2009 Virginia
    Trader

    I snickered at the commercial last night, but had to wonder: is a longtime coors/miller drinker even going to care one way or the other? Maybe I'm over generalizing, but from the die hard "this is my brand" people I know, I doubt this moves the needle.
     
  13. BeanBump

    BeanBump Initiate (0) Dec 14, 2016 California

    Was I the only one that found it a little odd that in the weeks leading up to Super Bowl, Bud was taking shots at craft beer then com the big day, they switch gears to take aim at Coors and Miller?
     
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  14. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    The use of corn syrup by MillerCoors for their flagship brands is only a few decades old, based on old promotional material from the breweries themselves.

    "The rice used in Coors brewing process is used as an adjunct to barley malt to give the beer its light body. Most of the rice is grown in California and Arkansas. Refined starch is used along with rice in the brewing process, to help achieve this desired lightness of body.
    "
    --- The Adolph Coors Story circa 1980

    "Corn grits are liquefied in the grits cooker. Then, the boiling mixture is added to the malt and brewing water while in the mash tun to convert the cereal starches to fermentable sugar."
    -- Miller Brewing Co. circa mid/late 1970s
     
  15. unlikelyspiderperson

    unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California
    Pooh-Bah Trader

    Most peoples concerns about GMOs are more to the increased pesticide load the food is subjected to. There is ample evidence that glyphosate consumption isn't a healthy option
     
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  16. donspublic

    donspublic Grand Pooh-Bah (3,552) Aug 4, 2014 Texas
    BA4LYFE Society Pooh-Bah Trader

    Yeah I recorded the game, had to work, and speed thru it last nite just to watch the commercials. Cracked me up they laid off of the micro brewers and started after the macros. Will admit the commercials were kinda funny, but also focusing on negative (we do this, they do that and it's bad). More along the lines of scare tactics. Not sure if they will gain any milage there, old guys ain't gonna change after all these years and young people drinking it don't really give a rats ass, look at the other stuff they are drinking, i.e. energy drinks, etc..
     
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  17. DrinkingThe413

    DrinkingThe413 Initiate (0) Jan 29, 2019 Massachusetts

    That was one of my thoughts too. Almost all, if not all, of the macro CoorsMillerBud drinkers I know couldn't care less how their beer is made or how "quality" it is. They're more concerned with getting a bottle of beer for $2.50.
     
  18. sportscrazed2

    sportscrazed2 Pooh-Bah (2,360) Mar 29, 2010 American Samoa
    Pooh-Bah Trader

    I think that if bud light doesn't have corn syrup than maybe it needs to be a mandatory ingredient
     
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  19. NeroFiddled

    NeroFiddled Grand High Pooh-Bah (7,276) Jul 8, 2002 Pennsylvania
    Pooh-Bah Trader

    Same experience here... I'm not going to name any names, but on the opposite side I will say that my best teacher was Jim Helmke who's now at Yuengling. He'd always level with you and give you the straight-up answer to the best of his knowledge while not disrespecting anyone, but with perhaps a wink or a nod or an "I'm not going to say... but...".
     
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  20. sportscrazed2

    sportscrazed2 Pooh-Bah (2,360) Mar 29, 2010 American Samoa
    Pooh-Bah Trader

    Bud light is like the worst beer in history and i'm not imbellishing. I'm basically saying if ****** brewed a beer with his piss it would taste better than bud lite. So maybe I don't know Americans are stupid? But, how could that be? We have so many smarty pants in this subreddit.
     
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