Reckless Brewing Company: "Black Lagers Matters"

It's funny (or infuriating, I guess) to me that every time someone calls out the craft beer industry for this precise type of shit, people come out in droves like "OH THAT'S NOT TRUE AT ALL BECAUSE SUCH AND SUCH ARE TOTALLY GOOD GUYS AND NOT RACIST AT ALL"

...And then something like this dumpster fire of a Facebook post shows up.

Insane how this type of shit flies under the radar.

 

yikes. There's out of touch and then there's this.

 

I’ll pile on here.

This is a perfect example of a brewery trying to be hip and edgy and posting something without giving it a second thought.

It is truly piss poor form and completely beyond any sense of dignity or respect. It’s not even remotely funny or excusable.

I’ve never heard of this brewery before but they deserve every oz of blowback they get from that post.

 

They know they screwed up big - from a Facebook post today:

https://www.facebook.com/video.php?v=id%3D2133334520082712%3Btype%3Dpost%3Buser%3DWetNRecklessBrewing

 

Maybe he can get a job with Melvin.

 

Geez. I don't even know what to say about a brewery that also has a beer named Crazy Stupid Bitch.
The white male privilege is nauseatingly strong, and I hope they get financially dutch ovened with their own stank so that the owners LEARN there's shit you don't do because it is obviously stupid and arrogant to do it.

 

Looks like he also has one named Poor Social Skills....wtf is up with this guy??

 

Yeah I make slightly stupid off color jokes and sarcastic statements time to time, but nothing to this extent. And I do it around my buddies who know my nature...anything online has to be assumed to be taken literally except when familiar with various posters like these forums.

But at least the brewery name checks out. Maybe undersells it a little, should get a stronger name than Reckless...Negligent Brewery?

 

Well, I like the idea (always thought dark lagers were underrated), but think they're trying a little too hard to live up to their name.

Does anyone know if "Once You Go Black..." is still around?

 

What was the whole point to the post? Maybe I’m a bit, dim but I don’t see it as edgy, informative, or the least bit entertaining. It’s hard to call someone names without knowing him, so I’ll just say it’s a stupid senseless post. Perhaps it was used to cause a negative reaction, a misguided attempt to try and be relevant.

 

So you're so offended by this that you reposted it for more to see? Sounds legit.

Look I'm certainly not defending this guy's ignorant, lame excuse at a joke. But I'm also sick of the "look how woke I am" outrage about everything in life.

 

Oh the pain! - Dr. Smith, Lost in Space

 

I think the "apology" is even worse. "I'm socially awkward". Dude... Own up to it. I don't know why it's so hard to say: "I wrote that from a place of ignorance, it was obviously racist on my part and I apologize. I've learned from it, I'll work towards not being a racist asshole anymore and it won't happen again."

These "apologies" where people expect others to take pity on them because they feel "hurt" that others think of them are racist are laughable.

 

Discussing the problem of racism as it pertains to the craft beer industry on a craft beer forum, is not a "look how woke I am" outrage cry.

If you're so "sick" of it, why are you commenting?

 

I wanted my own two minutes of hate

Look the guy was obviously trying to make a joke. It wasn't funny, and extremely tone deaf. If you think that necessarily makes him racist, given that I can assume you've never met him, then maybe you should consider that you've cheapened the term racism to the point that it's barely recognizable these days.

 

I really don't know what he's talking about.

The four highest rated beers on this site are dark beers.

 

The real problem here, as I see it, is in his attempt to apologize.

"Some people who don’t know me may think that my post indicates otherwise, and I wish there were something I could do for you all to know me as a person so that you would realize that it’s true."-- I get the impression from this that he sees himself as the victim here because he thinks there are some readers that do not understand him.

If he really wishes there was something he could do, here are a few possibilities:
1) Run his post by others that can be genuinely honest with him before posting anything.

2) Make a more sincere apology.

3) Make a sincere effort to try to see it from the angle of those that were offended.

4) Ask someone who was offended by what he wrote what he could do differently, now, going forward, to demonstrate that he "... have always treated and thought about all people with equal amounts of compassion and respect regardless of race. "

I hope he realizes how he is playing the victim in this situation, and that he in turn can make a genuine effort to make amends.

 

Where do you see evidence of the above bolded part of your sentence? Do you evidence of it on Beeradvocate?

 

They are the ones claiming to be 'woke'. 'the most woke brewery in town'.

But back to the original post, common sense is not as common as one would hope these days.