Molson Coors stock dragged down by double downgrade

I'm not for anybody losing jobs, but this is just more proof that the hundreds of Davids we have been supporting for years are putting a lot of bruises on the few Goliaths.

 

As the saying goes, you got to spend money to make money.

 

Absolutely. Plus brand loyalty seems to be a thing of the past for various reasons.

 

Agreed

Sadly though I think some of that brand loyalty, or lack thereof, may be impacted by lesser QA/QC by the smaller local options and their (IMHO) greater batch-batch variability.

 

No it's not. It is more likely they are losing market share to malternatives and hard liquor.

 

Used to enjoy a cold Molson Canadian here and there. Last sixer I bought tasted like somebody juiced a sweaty sock into all the bottles.

 

Yes, both of these factors, and a couple more. And aligning with your reason, I personally know a few females who used to drink Corona, Bud Light etc. who are now raving about White Claw.

 

Was speaking to a new acquaintance yesterday who said she "didn't really like beer" but really liked this new orange flavored Bud Light. A couple of things strike me, (1) adding flavorings to light beer is a simple thing to do, and (2) the macros will quickly make whatever the market demands.

 

I'm surprised there was no mention of the vilification of corn syrup in those Bud Light ads. I suspect that campaign was extraordinarily successful in making the public perceive Miller Lite and Coors Light as inferior products.

Agreed; the wave of fruit-flavored macros has already started, and I expect soon there will be a flood. One of the things we've learned in recent years is that a whole lot of people want the image of drinking beer with the taste experience of drinking juice. Macros don't have the cool factor of craft, but they can make much less expensive product and market the heck out of it via traditional advertising instead of strategic social media posts and artificial scarcity that the micros tend to use to promote their products. I'm already seeing people on these boards praising Natural Light Naturdays for its flavor.

 

Careful there. You might offend a whole lot of people on this site who fit that description.

 

We deserve it if we take ourselves too seriously

By the way, did you fix the cable?

 

Just a reminder that the sky isn't falling. This is the stock bro equivalent of some buzzfeed click bait. People who own stock in the company will make slightly less money than expected but still make money. I guess the take away is that MillerCoors isn't quite as on the ball with the trends in the beverage industry as some of their competitors?

 

I'm glad to hear this as I think Coors/Molson is more evil than Abinbev. I used to love Leinenkugel Canoe Paddler on a hot summer day and now it tastes like stale Coors. MGD is another example as I used to love MGD, but once again tastes like Coors. Even Molson tastes like Coors these days. Coors buys brands and makes them all taste like Coors so as far as I'm concerned the company can go to hell.

 

Nigel: "How much more evil could this be? And the answer is... none. None more evil."

 

There is nothing new under the sun. In the late 70s, through the 80s, and I believe into the 90s wine coolers were very popular. There was no wine in them. They were made with a "malt beverage" base. California Cooler roared into the market stealing all kinds of market share. Soon followed by Sun Country, and then Bartles and James..The past is prologue.

 

The original wine coolers were made from a wine base. Bartles & Jaymes, for example, was made by E. & J. Gallo Winery and was wine-based.

In 1991, the federal tax on wine increased from $.17 / gal to $1.07 / gal. As a result, E. & J. reformulated Bartles & Jaymes to a malt base, but continued calling the product a "wine cooler".

Bartles & Jaymes is currently available in the original wine-based recipe.

 

It looks like they still have enough $$$$$ to still buy another brewery
https://www.brewbound.com/news/molson-coors-acquires-londons-hop-stuff-brewery

 

When Michael Crete made and owned California Cooler, he used white wine. When the brand was sold, it was changed to being a malt based product. Sun Country started out ma

California Cooler was the first big national wine cooler brand. Originally owned and developed by Michael Crete as wine based; it only saw limited distribution.. After he sold for big bucks the new owners switched to malt based wine cooler. It was this version that stormed the market and is likely the overall category leader in sales and distribution. Bartles and Jaymes was late to the party but did very well. Gallo has always had a knack for spotting a burgeoning trend after a while and copying it well