Hacker-Pschorr Gets A 21st Century Makeover

Unsurprisingly, the Paulaner labels got a makeover as well. @Jason did you get that press release as well?

 

The logo still looks pretty classic to me. Some branding just has a timeless quality.

 

Didn't Paulaner just open a new brewery outside Munich a few years ago?

 

This is so illogical that I almost can't believe it. It's like a parody of bad business decisions.

 

Hell of a typo there: shouldn't it be 'without violating' in the first line?

 

They did, but it's still technically 'in Munich.' It has to be for them to be able to have tents at Oktoberfest.

 

That's fantastic. I didn't catch it. It adds humor to my above comment in a way that's too perfect.

 

11.2 or 12 oz bottles?

 

11.2

 

You can see it on the 12-pack.

 

I personally think that the box packaging is very misleading, as the beer is shown served in a traditional 500ml Weizen glass.

 

I don't disagree, but would say that the typical US beer drinker doesn't know any better nor will they really care. The consumer interested enough to regularly buy the product will very likely know that a single bottle from a typical 12-pack on the shelves in the United States won't fill a half-liter glass.

P.S. I have 330 ml weizen glasses--bought either while in Germany or online and shipped here. Both times directly from the brewery (Andechs and Erdinger).

 

I have to admit that I hate pouring 12oz or 11.2oz Weizens into my proper Weizen glasses. It looks so sad. I prefer buying 16oz cans or the 500ml bottles from Germany for this very reason.

 

The bottle on the packaging looks like the .5 liter too -- even more misleading.

Easy enough to grab a second 11.2 ounce bottle. I do.

 

I hear ya.

Hacker-Pschorr actually used to sell a case of half-liter bottles in certain parts of Wisconsin. Some Woodman's sold them for around 40 bucks--Hard to beat ~$1.75 a bottle!

 

I was hoping to see 500ml bottles coming this way.

 

Isn't that what the top image is showing?

I see .5l at certain stores, but not all.

My question is if we're going to see the Munich Gold in 12-packs.

Wait, does that say Maibock is available in the U.S?!

 

I'm actually a big fan of the "new look". Well, I'd definitely call it more of a tweak than a "new look" but I love that they kept the classic look of the original labels but cleaned up the images and font a bit. It's not some cartoony joke of a re-brand like Sam Adams or whatever. I'll buy some when I see it.

I'd rather have them bring back that Superior Festbier again (it came in swing-top bottles, I think it was 2014 or so?). It was easily one of my favorite pale märzenbiers I've had, up there with Spaten Oktoberfest-Wiesn, Hofbrau, etc....