Why so few 32oz Growlers?

Discussion in 'Beer Talk' started by johnInLA, Oct 27, 2014.

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  1. johnInLA

    johnInLA Pooh-Bah (2,350) Jun 12, 2005 California
    Pooh-Bah Trader

    I do find it odd that so few breweries sell 32oz or 1 liter growlers.

    At least in my case, a gallon of beer is to much beer to drink in one sitting. I can do 32 oz or even 1 liter, but 64oz is just to much. So that prevents me from buying growlers from breweries that only sell 64oz growlers.

    I'm grateful to breweries like Stone and El Segundo Brewing Company that offer 1 liter or 32oz options.

    My question is why do so few breweries offer 32oz growlers? Why had the industry settled on 64oz? I would think they would sell more beer if they offered 32oz or 1 liter options.

    What do you think?
     
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  2. Immortale25

    Immortale25 Grand Pooh-Bah (3,775) May 13, 2011 North Carolina
    Pooh-Bah Trader

    Depends on the state you live in. When I lived in Florida, the only option you had was 32 oz. or 128 oz. You think a half gallon's too much? Try wrapping your head around buying an entire gallon of one beer in a growler. Ridiculous. It was cool to have the 32 oz. option though since, yeah, a 64 oz. growler has to be split between at least two people. That's why I'm glad I live in NC since we can legally have both 32 oz. and 64 oz. growlers. Not to say the alcohol laws in this state aren't somewhat ridiculous at times, but it could be way worse.
     
  3. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    They're actually gaining in popularity around here. Pretty much every brewery and place that fills growlers has 'em.
     
  4. LeRose

    LeRose Grand Pooh-Bah (4,423) Nov 24, 2011 Massachusetts
    BA4LYFE Society Pooh-Bah Trader

    Well, thankfully 64 oz is only a half gallon...

    A few around here do offer the quarts. I figure I don't make the trek to the brewery very often, so the sixty four works for me. They keep reasonably well, but I also don't worry much about putting a stopper in a 22 ouncer either. Unless it is something the missus and I are sharing, a 64 can last me a week.

    As to why the 64 seems to be the standard, no clue.
     
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  5. BWED

    BWED Initiate (0) Jan 6, 2012 Colorado

    I just bought a 32 oz. growler from Tired Hands recently, and have begun to wonder the same thing. I like it for various reasons. It's a little more mobile. You don't have to struggle to finish it, especially with higher ABV beers. But, it is also large enough to share. My favorite thing, though, is that it pours just like any other big bottle of beer. The 64 oz. growlers glug out and pour too hard if you aren't careful. I have a 64 oz. Victory swingtop growler that is just a nightmare to pour out of.
     
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  6. Nick_isthatstillcool

    Nick_isthatstillcool Initiate (0) Apr 28, 2014 Florida

    In Fl 32oz is pretty standard, only because archaic laws ban 64oz containers, 128oz....no problem however.
     
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  7. Hendry

    Hendry Pooh-Bah (1,831) Mar 8, 2013 Vermont
    Pooh-Bah

    Agreed, after all the effort it takes to get to Hill Farmstead coupled with the low fill limit they have, consumers must settle for 750ml of Double Galaxy or Double Citra: a 32 oz. fill would be a more satisfying alternative to a 64 oz.
    Fiddlehead cheerfully fills my 1 liter swing top growlers.
     
  8. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    Ehhh... feeling like maybe I have a drinking problem, because 64 oz. is about right.
     
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  9. micromaniac129

    micromaniac129 Initiate (0) Nov 1, 2009 Pennsylvania

    I believe Vermont is spelled "Vermont" you have Vermdnt.
     
  10. Smileitsfreetobehappy

    Smileitsfreetobehappy Initiate (0) Jul 14, 2014 Alaska

    So I clear this up for everyone..... 64oz. IS NOT A GALLON a gallon is 128oz. a 64oz. growler is a "half gallon" I run a huge beer section with 40 taps at its growler bar its hilarious how clueless people are as to the simple units of measure....
     
  11. neckbeered

    neckbeered Initiate (0) Jun 9, 2013 Montana

    I have a 40oz stainless I like to fill, only ever get charged the half growler price and it's just the right amount of beer. I like full growlers for smaller beers or if I plan on sharing, but 64oz of something 10-12% is usually too much for me. I'm sure the 32's will pick up steam before too long.
     
  12. Kurmaraja

    Kurmaraja Initiate (0) May 21, 2013 California
    Trader

    Seems like your locale - I almost only fill 32 oz flip tops. And when I don't ... I'm usually filling 750 ml flip tops because those are sort of the ideal "single serve" in my opinion. Most of the growler fill places near me just ask "how many ounces is that" and divide the fill price to give me the same $ / OZ. Yeah, we got it good out here.
     
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  13. nmyers462000

    nmyers462000 Initiate (0) Oct 1, 2013 Florida

    32 ounce crowler are a game changer. They are gaining steam here in Florida because of our unique laws, but will be a preferred vessel that is available more broadly soon.
    Only drawback are that it is non - reusable like glass and there is an initial investment in the seemer machine (but there is an investment in glass with growlers... so not sure this is a big barrier).
     
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  14. Scarfer_Brad

    Scarfer_Brad Initiate (0) Mar 19, 2014 Florida
    Trader

    Hill Farmstead has a 750 ML and places in FL like Cigar City have 32 oz.. and every place I go will fill either up[​IMG]
     
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  15. RobinLee

    RobinLee Maven (1,423) Feb 15, 2012 Wisconsin

    Ray's does 32oz fills, sometimes it's the only option for limited beers (KBS was 32oz-only).
     
  16. Chinaskifan1

    Chinaskifan1 Initiate (0) Nov 2, 2010 Pennsylvania

    I agree. 64 oz is 4 pints. I can drink 4 pints if it's not a real high ABV.
     
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  17. DougC123

    DougC123 Savant (1,186) Aug 21, 2012 Connecticut

    You need to think differently....instead of saying "I can't drink a gallon", which it isn't, you should be saying "I bet I can drink half a gallon". It's all perspective and motivation.
     
  18. SomethingClever

    SomethingClever Grand Pooh-Bah (4,871) Feb 22, 2013 Ohio
    Pooh-Bah

    you don't have .a problem you didn't run out of beer did you :rolling_eyes:
     
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  19. SomethingClever

    SomethingClever Grand Pooh-Bah (4,871) Feb 22, 2013 Ohio
    Pooh-Bah

    I had a Mosaic IPA brewed by Cigar City I could rock a gallon of that hit a stout or two in between that's a planned blackout right there :wink:
     
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  20. Buschyfor3

    Buschyfor3 Savant (1,083) Jan 4, 2009 Kentucky

    One particular chain of local bottle shops here offers 32oz or 64oz pours (unless its something rare/limited and then they specifically limit you to 32oz). But even then, they try to push you towards the 64oz growlers as "better value" - although on one occasion when I tried to order a 32oz growler, the guy behind the counter told me that they try to sell customers on the 64oz growler because it was more of a pain in the ass to clean/disinfect the 32oz jugs than 64oz jugs. I called BS but what do I know?
     
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