Supporting my local brewery is costing to much...

Discussion in 'New England' started by RandomBattle, Jan 4, 2015.

Thread Status:
Not open for further replies.
  1. RandomBattle

    RandomBattle Zealot (606) Jun 25, 2010 New York
    Trader

    On New Years eve my local brewery, Barrier Brewing, debuted a new IIPA in 12 oz. bottle 6 pack format. It was a limit of 1 case per person. Each six pack was $25 and the case was $100.

    When I first found out about Barrier I, like many BA's looking something fresh, new, and local, immediately went to check these guys out. This is back when their operation was being run out of a little tiny garage essentially. I thought what they were doing was pretty cool and frequently went there for growler fills. I liked that they always were changing their beers and were always producing something new, if only mediocre. Then they moved to a larger facility, and I continued to visit and get my fills. My visits became longer and longer each time as I got to meet and know the owners/brewmasters and other employees of this operation. All were awesome, quality people and very much still are. Then Long Island was ravaged by Hurricane Sandy and Barrier was almost completely wiped out. Their perseverance and determination to rebuild was astounding. Everyone wanted to help them. Some of their biggest recovery supporters were other breweries (Ommegang and Blue Point). So what can I do? Well, start buying beer right? I bought every beer in which the proceeds went to their rebuilding, mind you I didn't really like any of these beers, but it's not about that. I bought merchandise and, obviously, growler fills. Long story short they were back on their feet. After the storm they were able to allocate the premises next door in which they converted into their current tasting room. Great work guys.

    I've read a lot of posts in regards to BA's arguing about beer pricing these days, sometimes I agree and sometimes I disagree with various price points, although I do work at a distributor so I have been able to accurately see if there is price gouging going on any where. I have always agreed with the mantra of "vote with your wallet", no ones forcing you buy any of this. Unfortunately I did that at Barrier that day. I want to continue to support these guys but I cannot spend $25 on a six pack at the brewery itself. I did purchase a glass of it at the bar and while it was very tasty I don't think I would've spent $15 on it. It's sad but true. It's too high of a mark up. I know what beer case prices are and how much distributors tack on, so why $25 at the brewery in which it was made? I don't follow it.

    I still think Barrier is a cool place and I think everyone that works there is awesome, but unless their pricing changes I'll be buying beer elsewhere for the most part...
     
  2. wd09601

    wd09601 Crusader (416) Jul 29, 2012 Maryland

    Yeah, they can charge what they want and you don't have to buy it, but you also have the right to complain about it.
    $25 for 6 of any beer is steep, much less a new beer from a newish brewery.
     
  3. Patbrown2

    Patbrown2 Zealot (627) Nov 27, 2013 Connecticut

    You say you've gotten to know these guys. If it were me, it'd be hard for me to not ask them straight out about their pricing strategy.

    Of course, if it were me, I would have also walked out the first time they charged something in neighborhood of $25/growler.
     
    mythaeus and tkdchampxi like this.
  4. cornontherob

    cornontherob Initiate (0) Oct 15, 2011 New York

    Wow, sad to hear. I was excited when I heard they had 6 packs available of a new IPA but $25 is crazy.

    I often complain about really expensive IPA's. I understand when you have a bourbon barrel aged stout that took up resources and expense for 9 months to create BUT an IPA which may have used a more expensive hop, to me, should not cost so so much!

    I get why breweries can charge so much but with great beers like celebration, flower power or 2 hearted to name a few that don't cost an arm and a leg, I try to limit more expensive options. That's me though, to each his own.


    One final not on barrier, and all breweries for that matter. I HATE when they sell beers at a higher price then what's available from a distributor. There's no middle man and this is your most loyal customer. It's an opportunity to say thank you or win over new customers. I just don't get it.


    Good post, interesting
     
  5. bluehende

    bluehende Initiate (0) Dec 10, 2010 Delaware

    I would be politely telling them that 25 dollars a six is way out of my budget. We all (almost all) want to support our local breweries and will pay a premium to do so. That premium has it's limits that are different for everyone. For me that is only a couple bucks a sixpack. And 2 bucks a sixpack will not even get my loyalty, just an occasional sixer.
     
    tkdchampxi and jrnyc like this.
  6. Msudukie

    Msudukie Pundit (920) Oct 26, 2013 New York
    Trader

    I had a similar approach early on with them (i.e., go often, support local). I think I stopped going more because they continue to put out ok beers and just aren't doing anything interesting IMHO. Not sure of their long term plans but other local breweries are very quickly surpassing them in terms of quality and distribution (e.g., SingleCut, Finback, Other Half).

    The price of these bottles are crazy. Even if they put Money in bottles, I would still pay no more than $15/6-pack. I wish them luck.
     
    RandomBattle likes this.
  7. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
    Pooh-Bah Trader


    Not that $25 for a sixer of an IPA is cool by any stretch, but re: distributor pricing, it wouldn't really make sense from a business standpoint to undercut local distributors/stores selling your product. And I know your point was breweries in general, but I believe Barrier self-distro (at least they used to)
     
  8. cornontherob

    cornontherob Initiate (0) Oct 15, 2011 New York

    ^ that's definitely a good point for why they would do said practices but still frustrating.
     
  9. jrnyc

    jrnyc Grand Pooh-Bah (3,012) Mar 21, 2010 New York
    Pooh-Bah Trader

    $25 for a sixer is pretty nuts, but I am sure part of that high price is due to high ABV, but even so still very expensive. As others have said since you have a good relationship with them ask why so expensive and provide your feedback.
     
  10. needMIbeer

    needMIbeer Pooh-Bah (2,178) Feb 5, 2014 Virginia
    Pooh-Bah Trader

    Can't blame you for your frustration. I'd be more than willing to pay a premium to support a local brewery producing quality beers but that willingness has a limit. When a local product is far exceeding the cost of a "world-class" beer in the same category it's hard to justify that purchase.
     
    tkdchampxi likes this.
  11. dar482

    dar482 Grand Pooh-Bah (3,063) Mar 9, 2007 New York
    Pooh-Bah

    They could've put the beer in a 22 oz. bottle and charged $8... (Stone Enjoy By costs at least this much) And this post wouldn't exist...
     
    sfr26, abkayak, pitweasel and 4 others like this.
  12. RandomBattle

    RandomBattle Zealot (606) Jun 25, 2010 New York
    Trader

    Exactly.
     
  13. jrnyc

    jrnyc Grand Pooh-Bah (3,012) Mar 21, 2010 New York
    Pooh-Bah Trader

    And if I recall correctly the bombers of BBHCFM they put out last year were $10.
     
    Hirshi and 2Xmd like this.
  14. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
    Pooh-Bah Trader

    ?

    So you would have been fine with the same cost per ounce in a different sized bottle?
     
    mikeburd1128 likes this.
  15. BoardwalkBock

    BoardwalkBock Pooh-Bah (2,041) Aug 18, 2012 New York
    Pooh-Bah

    You are correct. Daddy Warbucks and Submersion (years 1, 2 and 3) were also at 10$. It seems they have a pretty flat rate.

    I had no problem paying $10 for a few bottles of the first Submersion as it went towards getting the brewery back on its feet, but I had a hard time buying more than one this time around.

    The first version of Rock and Roll was, if I remember correctly, much cheaper than $25. Not sure of the price hike this time. Next time I am up there, I'll have to ask.
     
  16. RandomBattle

    RandomBattle Zealot (606) Jun 25, 2010 New York
    Trader

    I didn't do the math....my bad.
     
  17. Ilovelampandbeer

    Ilovelampandbeer Pooh-Bah (1,719) Aug 25, 2013 New York
    Pooh-Bah

    I agree with OP wholeheartedly... I try to make a point of supporting sixpoint, barrier, barrage, transmitter, rocky point, etc but some of these places have prices that don't add up when your talking about getting a product from the source...sixpoint has a couple different levels of markup before it gets to my hands and their value is still better than some of these places prices that have no markup..what gives
     
    tkdchampxi likes this.
  18. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    Economies of scale
     
    jrnyc and rozzom like this.
  19. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    Despite the fact that his point ignores that the bottles are being bought at the brewery, @dar482 hit the nail on the head. When I first saw the post with the asking price, I was really surprised. Then I realized I recently bought two 22oz bottles of Cutie Pie (a Pretty Things IPA) for about $9.50 each... which is more $ per oz.

    It should be pointed out that Barrier is really a draught operation (any bottles being sold are an anomaly). Living in NYC, when I first visited their taproom, I was very happy with the comparatively low prices of drinking beer there. Buying the regular offerings at the brewery is a good deal.
     
    Hirshi and rozzom like this.
  20. pitweasel

    pitweasel Initiate (0) Jun 11, 2007 New York

    Yeah, keep that little nugget of knowledge tucked away any time you reach for a bomber. Multiply that price by three and ask yourself if you'd really want to pay that much for a sixer of said beer.

    This is exactly why I'm thrilled about Victory at Sea being sold in six packs. The one time I bought it at home, it was $10. Saw a six pack on the shelf yesterday for $14. Uh.....yes. Yes please.
     
    RandomBattle likes this.
Thread Status:
Not open for further replies.