Founder Brewing Co. to release DKML

Haters gonna hate.

 

$0.31 an ounce in a 4 pack $0.48 cents an ounce in the large format.

Does it cost 17 cents more an ounce to fill it in a large format bottle?

 

Is it wrong that I was kind of hoping for a 40 oz. format?

 

I dont think you gotta be a hater to hate this one.

 

No idea on the truth, but usually the reasoning I hear is that the glass just costs more.

 

Different bottling set up too likely. Could be a slower filler, putting out less volume than the 12oz and more labor intensive, which would add to the choose

 

Cost***

 

My uninformed opinion is that it's essentially consumer conditioning.

 

AKA, charging what the market will bear! (And, not undercutting the established price expectations.)

 

I would agree.

 

4 packs have more total volume, which "usually" yields a lower cost per unit. Another factor to take into account is expected product loss. If one out of every X bottles is messed up (under filled, not sealed correctly, etc), dealing with 22oz vs 12oz means a greater product loss.

 

Haven't even laid eyes on Doom in any format yet, so I doubt I'll see this one. (Only found Frootwood on tap too -- but KBS surprisingly is a shelf turd at certain grocery stores this year.)

 

Jumping the Shark once again.

 

I picked up a single Doom today even though I'm not an IPA fan. Have to try it. Same with DKML. Maybe I should hold onto the Doom and mix it with a DKML

 

Next, we'll see Mickey's releasing a BA Mean Green.

 

There needs now to be a bottle-conditioned ale called Consumer.

 

I don't know about you guys but I'm drinking mines out of a brown paper bag.

 

This will be off the hook if Billy Dee Williams is the spokesperson

"It works everytime"

 

Sounds like it's measuring at 14.2% out of the barrel.