Budweiser 1933 Prohibition Repeal

They just need to make a juicy east coast IPA and their market share will kick up. LOL
I will try this, curious to taste the original recipe.
Thanks for sharing.

 

Sure, I'll try it, sounds interesting.

 

"Adolphus Busch created the amber lager in pre-Prohibition days for his friends and it was originally only sold in St. Louis where the brewery was founded. The recipe hasn't been brewed by A-B since Prohibition ended."

Created it pre prohibition? I wonder if this isn't the beer they were brewing within the A-B walls for the family during prohibition? Any insight @jesskidden ?

I'd like to see the malt bill -- if it doesn't have rice I'd certainly give it a try (I have some allergy to malted rice that kick's my ass).

 

I might buy a bottle just to see how close it tastes to a Yuengling, because I can't help but think that's what they were going for here (albeit with higher alcohol content).

I also think it's hilarious that the article refers to Black Crown as a "limited edition." No, guys. It was just a massive flop. A-B never once mentioned it being a limited time deal. It just became one when no one bought it.

 

Can't be ant worse than Boxer Light.

 

Reads like a lot of PR BS... Adolphus Busch died twenty years before Repeal in 1933, and it wasn't until December, 1933 when full Prohibition was repealed by the passage of the 21st Amendment. From April, 1933 until then, all beer had to be 3.2% ABW (4% ABV) or under

AB certainly brewed numerous other lager beers, some all-malt, before Prohibition, but none went by the flagship name "Budweiser". Beers like Michelob, Anheuser Standard, (Export) Pale Lager, Erlanger, Burgundy, Liebotshaner, Exquisite, Faust, AB Dark, Black & Tan, etc. Now, one of those beers might be the recipe they found but, if so, why not say it?

Oh, and in turn of the previous century ads, AB claimed that "no beer leaves the vaults that is less than 4 months old" with bottled beers lagered for 5 - 6 months (the latter in the case of Budweiser). Wonder if that's the case with this product .

Also, a 6% lager in the US in the 1930s would have been very unusual, but I guess they do say they "tweaked" it to boost the alcohol content.

No hint as to adjunct usage, if any, on the label - seems that it would break with tradition to be all-malt or not use rice, but seeing as there are no Busch's left at AB, who cares about tradition there anymore?

 

My first thought was it sounded similar to Sam Adam's Boston Lager, but it could be competing with Yuengling too.

 

FWIW the description of "lightly hopped" on the label seems to be more consistent with Yuengling Lager as opposed to Sam Adams Boston Lager which is listed as having 30 IBUs.

Cheers!

 

I thought Coors Batch 19 was very good so I will give this a try if I see it.

 

Yeah it's possible they are aiming at Yuengling. But Boston Lager still is relatively light on the bitterness flavor, and the ABV is closer to Boston Lager than Yuengling.

It's also possible AB is just doing their own thing and not targeting a specific competitor's product.

 

As someone else put it - "Let's take MillerCoors's Batch 19 and put it in a Banquet bottle" - see if that works.

Seriously tho - this is something like the 9th beer to be brewed with the Budweiser name. Like or hate AB - that's a serious thing to do for a company with their longevity. I don't see them simply giving up on it quickly.

Jeff Alworth's blurb on it is interesting. Good artwork anyway.

 

I'd be interested in trying it for sure, but I have a feeling it won't be available in Canada or at the very least, New Brunswick.

 

That looks really good. Always wondered what their beer tasted like before ww2..

 

Hundreds of US beers came in a one of several varieties of the "stubby" bottle, including Budweiser in the 1960s -1970s (theirs was a proprietary design, complete with A & Eagle embossed logo).

Of course, using a Stubby for a beer labeled "1933" is another anachronism, since the Stubby wasn't created until 1935, as a "no deposit - no return" compact bottle to compete with the beer can.

 

This is a one-time release, and it was only offered in two package configurations. We were only allowed to order it once in a limited order window, and we are being asked to sell all of it in the month of November. Certainly they could bring it back if it does well, but I don't feel like the goal here was necessarily to add another product line.

 

Hint is about all the label does do.

"We know of no amber lager brewed by any other brewer that is so flavorfully brewed and aged."
Right. Guess the A-B brewers have never been to Bamberg.

 

Well, admitting to ignorance is a step toward learning.

 

No thank you.

I was exposed to plenty of revisionist history in college and I don't need any in liquid form.

 

Was that an admission?