Stroh's PERSEVERANCE Session IPA

What could go wrong?

 

They are also doing test batches of a Wit and an IPL for Stroh's at Brew Detroit. I was given a bottle from each batch last week but haven't opened them yet.

 

The Stroh's Czech Pilsner that is brewed in Detroit is actually really good. I think a lot of people are confusing the original "Stroh's" 30 racks with these options.

 

I agree with what @djtothemoney posted above that Stroh's Bohemian-Style Pilsner is indeed a tasty beer.

I discussed Stroh's Bohemian-Style Pilsner in a past New Beer Sunday thread.

https://www.beeradvocate.com/community/threads/new-beer-sunday-week-620.480991/#post-5210609

Cheers!

@premierpro

 

Does Brew Detroit produce any packaged beers under their name (i.e., Brew Detroit Brewing Co,)?

Cheers!

 

I have never seen any. They do operate a nano system for their tap room. The guy that runs it is turning out 3 or so batches a day. The tap room also features production beers from some of their customers. I'm hearing they are talking with Old Nation.

 

Unfortunately, the article makes no mention as to whether or not the beer is fire-brewed.

 

I'm just here for @jesskidden 's take on the situation. Sounds like another Ballantine IPA flop in the making, perhaps an even bigger flop considering Stroh's Session IPA was never a thing before until now (AFAIK)

 

The new beers are not “fire brewed” since that was something that was done at the original Stroh Brewery. Below is a short snippet from Wikipedia:

“..he introduced the European fire-brewing method in the Stroh brewery. Common in Europe before World War I, the fire-brewing process uses a direct flame rather than steam to heat beer-filled copper kettles. The company claims that the resulting higher temperatures bring out more of the beer's flavor.”

If you have a deeper interest in fire brewing there is discussion in the below video. The aspect of fire brewing starts at around the time mark of 4:30.

Cheers!

 

A lot of the old timers around here want them to bring back the Bock. It never fails that when someone brings up that beer they go on to explain to me that Bock is what you get "when they scrape the tanks". lol

 

"Still" ? Well, except they closed the Detroit brewery in 1985 and sold the family/brand name to Pabst in 1999. So, who exactly is "we" ?

Supposedly, Stroh Bock was all-malt (but I've never found a reliable source that verified as much - well, I don't think I have).

What gets me about that myth is that people were repeating it even after the near-universal seasonal "Bock" beer was pretty much dead (say, post-1970s).

Yeah, my thoughts exactly. Of course, ya never know (but brand revivals in general, and Pabst-owned ones in particular don't have a very good success rate).

I guess it depends on the market (and so far, New England and 'Gansett are the outliers) but I know I was pretty surprised when I went to Detroit often in the 1990s and the "local" AAL alternative to Bud/Miller/Coors was Labatt Blue, not Stroh's - even tho' corporate headquarters for Stroh (#4 brewer in the US at the time) was still Detroit.

 

So Brew Detroit is a contract brewery, Michigan's largest? Whose beers are they brewing, I should like to ask .

 

AFAIK, they are the largest in the state. Here's a list of some their customers:

http://www.brewdetroit.com/Our-Customers

They brew a lot for Atwater and have picked up some contracts for out of state breweries, one of which is in South Carolina, but I can't remember who.

 

Whoa, Kuhnhenn? Nice. Thanks

 

Thanks. I enjoyed the movie.

 

A little Detroit brewery trivia:
In the opening and closing aerial shots of the red brick Stroh brewery (center), that complex of white buildings in front and to our right of Stroh's is (or, by the time the film was released - "was") the Goebel Brewing Co.

Stroh bought the brand and real estate when Goebel shutdown in 1964. By the mid-'70s Stroh was still selling 250k bbl of Goebel Beer a year - although at their peak in the early '50s, Goebel was a 1.5m bbl. company - and that would have only been around 5% of Stroh's total 1970s yearly barrelage.

From Google street views, it looks like Stroh's ice cream production was done there and part of it is now Detroit City Distillery.

Never have been able to pin down exactly when Stroh switched from rice to corn as their adjunct, but from various ads and that film (late '60's/early '70s?) I guess it's fair to say "some time in 1960s".

I liked the wording of the claim that Stroh's is available "...nearly everywhere in it's market area" --- another way to say that "Stroh's is a huge regional brewer in the Great Lakes area and some adjacent states..." --- and they were.

 

Well, there it is, at 55:27, straight from the mouth of a Stroh.

 

I really enjoyed the IPA "flop".... is the barleywine a flop also?

 

Do you mean the Pabst/Cold Spring version of Ballantine Burton Ale? They apparently re-released bottles of previous vintages '15 and '16 in some markets for this past holiday season, and have some still aging in bulk. Unclear if they brewed it again in 2017 (Pabst's people have said different things to different people).