Stroh's PERSEVERANCE Session IPA

Discussion in 'Beer News & Releases' started by moshea, Feb 20, 2018.

Thread Status:
Not open for further replies.
  1. moshea

    moshea Devotee (464) Jul 16, 2007 Michigan

    #1 moshea, Feb 20, 2018
    Last edited: Feb 20, 2018
  2. BeerseAnyone

    BeerseAnyone Initiate (52) Oct 5, 2017 Ohio
    Trader

    What could go wrong?
     
    dcotom, beergoot and tzieser like this.
  3. ypsifly

    ypsifly Meyvn (1,092) Sep 22, 2004 Michigan

    They are also doing test batches of a Wit and an IPL for Stroh's at Brew Detroit. I was given a bottle from each batch last week but haven't opened them yet.
     
    dcotom, Bitterbill and JackHorzempa like this.
  4. djtothemoney

    djtothemoney Initiate (151) Nov 30, 2015 Ohio

    The Stroh's Czech Pilsner that is brewed in Detroit is actually really good. I think a lot of people are confusing the original "Stroh's" 30 racks with these options.
     
  5. JackHorzempa

    JackHorzempa Poo-Bah (4,688) Dec 15, 2005 Pennsylvania
    Society

  6. JackHorzempa

    JackHorzempa Poo-Bah (4,688) Dec 15, 2005 Pennsylvania
    Society

    Does Brew Detroit produce any packaged beers under their name (i.e., Brew Detroit Brewing Co,)?

    Cheers!
     
    Bitterbill and djtothemoney like this.
  7. ypsifly

    ypsifly Meyvn (1,092) Sep 22, 2004 Michigan

    I have never seen any. They do operate a nano system for their tap room. The guy that runs it is turning out 3 or so batches a day. The tap room also features production beers from some of their customers. I'm hearing they are talking with Old Nation.
     
    Bitterbill and JackHorzempa like this.
  8. muck1979

    muck1979 Initiate (69) Jul 3, 2005 Minnesota

    Unfortunately, the article makes no mention as to whether or not the beer is fire-brewed.
     
  9. tzieser

    tzieser Meyvn (1,166) Nov 21, 2006 New Jersey
    Trader

    I'm just here for @jesskidden 's take on the situation. Sounds like another Ballantine IPA flop in the making, perhaps an even bigger flop considering Stroh's Session IPA was never a thing before until now (AFAIK)
     
    BeerseAnyone likes this.
  10. JackHorzempa

    JackHorzempa Poo-Bah (4,688) Dec 15, 2005 Pennsylvania
    Society

    The new beers are not “fire brewed” since that was something that was done at the original Stroh Brewery. Below is a short snippet from Wikipedia:

    “..he introduced the European fire-brewing method in the Stroh brewery. Common in Europe before World War I, the fire-brewing process uses a direct flame rather than steam to heat beer-filled copper kettles. The company claims that the resulting higher temperatures bring out more of the beer's flavor.”

    If you have a deeper interest in fire brewing there is discussion in the below video. The aspect of fire brewing starts at around the time mark of 4:30.

    Cheers!

     
  11. ypsifly

    ypsifly Meyvn (1,092) Sep 22, 2004 Michigan

    A lot of the old timers around here want them to bring back the Bock. It never fails that when someone brings up that beer they go on to explain to me that Bock is what you get "when they scrape the tanks". lol
     
    Spikester likes this.
  12. jesskidden

    jesskidden Poo-Bah (2,089) Aug 10, 2005 New Jersey
    Society Trader

    "Still" ? :rolling_eyes: Well, except they closed the Detroit brewery in 1985 and sold the family/brand name to Pabst in 1999. So, who exactly is "we" ?

    Supposedly, Stroh Bock was all-malt (but I've never found a reliable source that verified as much - well, I don't think I have).

    What gets me about that myth is that people were repeating it even after the near-universal seasonal "Bock" beer was pretty much dead (say, post-1970s).

    Yeah, my thoughts exactly. Of course, ya never know (but brand revivals in general, and Pabst-owned ones in particular don't have a very good success rate).

    I guess it depends on the market (and so far, New England and 'Gansett are the outliers) but I know I was pretty surprised when I went to Detroit often in the 1990s and the "local" AAL alternative to Bud/Miller/Coors was Labatt Blue, not Stroh's - even tho' corporate headquarters for Stroh (#4 brewer in the US at the time) was still Detroit.
     
    tobelerone, muck1979, Jaycase and 3 others like this.
  13. Bitterbill

    Bitterbill Poo-Bah (7,351) Sep 14, 2002 Wyoming
    Society Trader

    So Brew Detroit is a contract brewery, Michigan's largest? Whose beers are they brewing, I should like to ask .
     
  14. ypsifly

    ypsifly Meyvn (1,092) Sep 22, 2004 Michigan

    AFAIK, they are the largest in the state. Here's a list of some their customers:

    http://www.brewdetroit.com/Our-Customers

    They brew a lot for Atwater and have picked up some contracts for out of state breweries, one of which is in South Carolina, but I can't remember who.
     
    drtth and Bitterbill like this.
  15. Bitterbill

    Bitterbill Poo-Bah (7,351) Sep 14, 2002 Wyoming
    Society Trader

    Whoa, Kuhnhenn? Nice. Thanks
     
  16. Tucquan

    Tucquan Poo-Bah (3,141) Oct 11, 2007 Pennsylvania
    Society Trader

    Thanks. I enjoyed the movie.
     
  17. jesskidden

    jesskidden Poo-Bah (2,089) Aug 10, 2005 New Jersey
    Society Trader

    A little Detroit brewery trivia:
    In the opening and closing aerial shots of the red brick Stroh brewery (center), that complex of white buildings in front and to our right of Stroh's is (or, by the time the film was released - "was") the Goebel Brewing Co.
    [​IMG]
    Stroh bought the brand and real estate when Goebel shutdown in 1964. By the mid-'70s Stroh was still selling 250k bbl of Goebel Beer a year - although at their peak in the early '50s, Goebel was a 1.5m bbl. company - and that would have only been around 5% of Stroh's total 1970s yearly barrelage.

    From Google street views, it looks like Stroh's ice cream production was done there and part of it is now Detroit City Distillery.

    Never have been able to pin down exactly when Stroh switched from rice to corn as their adjunct, but from various ads and that film (late '60's/early '70s?) I guess it's fair to say "some time in 1960s".
    [​IMG]
    I liked the wording of the claim that Stroh's is available "...nearly everywhere in it's market area" --- another way to say that "Stroh's is a huge regional brewer in the Great Lakes area and some adjacent states..." --- and they were.
     
    Scottabn, Bitterbill, moshea and 2 others like this.
  18. jesskidden

    jesskidden Poo-Bah (2,089) Aug 10, 2005 New Jersey
    Society Trader

    Well, there it is, at 55:27, straight from the mouth of a Stroh.
     
    Redrover, IceAce and Bitterbill like this.
  19. cello

    cello Initiate (87) Oct 17, 2013 Pennsylvania

    I really enjoyed the IPA "flop".... :slight_frown: is the barleywine a flop also?
     
    tzieser likes this.
  20. jesskidden

    jesskidden Poo-Bah (2,089) Aug 10, 2005 New Jersey
    Society Trader

    Do you mean the Pabst/Cold Spring version of Ballantine Burton Ale? They apparently re-released bottles of previous vintages '15 and '16 in some markets for this past holiday season, and have some still aging in bulk. Unclear if they brewed it again in 2017 (Pabst's people have said different things to different people).
     
    tzieser likes this.
  21. cello

    cello Initiate (87) Oct 17, 2013 Pennsylvania

    Yup, that's the one. Got about three 2015 and six 2016 left in the basement. Pabst is aging some? Sounds neat. Thanks for the info.
     
    tzieser likes this.
  22. tzieser

    tzieser Meyvn (1,166) Nov 21, 2006 New Jersey
    Trader

    Ah, allow me to clarify. I loved the “flop” too and absolutely would have purchased more if Pabst kept brewing it. Unfortunately it has been discontinued, which is why I labelled it a flop. Sucks, right?

    As for the barleywine you mentioned, I liked Burton Ale. I have some in my cellar. Had some over Christmas and it seems to be doing well.
     
    cello likes this.
  23. Scottabn

    Scottabn Initiate (90) Jan 24, 2011 Illinois

    The video says the adjunct is corn but I have an advertisement from the 1950's that says their adjunct was rice. They have changed their recipe.
     
  24. JackHorzempa

    JackHorzempa Poo-Bah (4,688) Dec 15, 2005 Pennsylvania
    Society

    Just like most breweries that change their beer recipes over time.

    Cheers!
     
    HorseheadsHophead likes this.
  25. rgordon

    rgordon Meyvn (1,085) Apr 26, 2012 North Carolina

    Or, in the case with Schlitz, long ago, if it ain't fixed break it. Seriously, tweaking recipes is SOP. New things happen!
     
    Bitterbill likes this.
  26. Bitterbill

    Bitterbill Poo-Bah (7,351) Sep 14, 2002 Wyoming
    Society Trader

    Whatever happened to Olympia 95% Malt?
    I feel bad for not giving it a rating for style which would be much higher than what I gave it. Hindsight is a pain.
     
    rgordon likes this.
Thread Status:
Not open for further replies.