Breweries With Generic Names

Your examples mean that you could have also include Stone Brewing in your list... which shows that familiarity is everything regarding our perception.

I wonder if the two above were even able to trademark their names. I would expect this to be an issue. If they didn't trademark their names, the only thing that would stop competitors from using the same name would be their common sense that it's a terrible name for their business.

 

Naming your brewery after the name of the city/town it's in..would that be generic?

 

We have a BAD Brewing Company here in Michigan. I visited there in 2012 shortly after they first opened and didn't like the beers very much so I rated the place at 2.76. They're still open and carry a 3.78 rating here on BA for their beers, with the latest ratings around 4.5 so I might have to give them a second chance.

 

While I, personally, don't give a shit about "branding", it is an area of interest for me to watch, both in general, and particularly in beer. One train of thought is that maybe the owner is looking forward, and with a "generic" name, the rebrand is easier for any future owners.

And, how much personality, err "brand identity", is actually tied into the name? There are bays, rivers, lakes, and shores everywhere. So, Lakeside, Riverfront, Bayview, etc "brewing" could be anywhere, so where is the brand identity?

Personally, I like businesses that are named after a local, distinct feature, whether geographical, historical, or based on famous events or people. But, those type names make any future sale to an out of area buyer less attractive.

Shrug.

 

Is "BAD" the actual name (like, yeah, we're badass), or an acronym for something else?

 

It must be an acronym (I hope) but I've never looked into what it is.

 

Beers Acquire Diacetyl, maybe?

 

Oh my god. I'm dead.

Also, I'd probably avoid their "industry night" if I were you.

 

Ass clown brewery

 

I expected beer from Standard Brewing in Seattle to be just average based on the name, but they do quite a good job.

 

They are definitely worth another visit. I started going two-three years back. Nothing mind blowing, but some very good beers. I like their Belgian styles and dark beers. Their IPA’s are average in my opinion. The Chocolate Covered Coffee is one my favorites.

The food truck they have on site now is pretty good as well, an interesting and fresh alternative to typical pub fare. Overall, a very nice atmosphere.

 

There’s a brewery near me named Boss Dog, and half the people I know always call it by the wrong name cause there’s SO MANY f*cking “dog” named breweries already. Thirsty Dog, Flying Dog, Brew Dog, Sea Dog etc etc etc. Tons of people accidentally call them Brew Dog without even correcting themselves.
It also doesn’t help that their beer is pretty middle of the road.

 

The obsession with dogs is so cliche in our culture I'm sure you're only scratching the surface of breweries with dog names.

 

Dogs are never cliche.

Humans, in their never-ending need to "fit in", however, not only created the word, but also the actions that define the term.

 

City Brewing Co.
National Brewing Co.*
Brewing Corporation of America*
American Brewing Co.* (Baltimore, MD)
American Brewing Co.* (Hawaii)
American Brewing Co.* (New Orleans)
Standard Brewing Co.* (Rochester, NY)
Standard Brewing Co. (Cleveland)
Canadian Breweries Ltd*
National Breweries Ltd* (Canada)

Not sure the above named (along with many more with the name of the home city or state) can be considered "generic", but their names sure make researching them difficult in the modern age when searching for a word or phrase is possible in old publications with OCR.

*defunct.

 

I'm not sure if they all fit as generic, but here in PA we've got:

2050 State
2SP Brewing Co.
412 Brewery
Benny Brewing Co.
Brewery ARS
CR Brewing Co.
ShuBrew
The Brewerie
The Brewery
Proper Brewing Co.

 

I didn't say dogs were cliche. I said the obsession with them is.

 

pretty much all of our local breweries are named after local geographic features. Several of them are just named for the river they are next to. But I don't know if that counts as generic