Has Brut IPA already died...

I wasn't aware it was ever alive.

 

Do we bury dead styles? Or annul them, like they never happened?

 

Judging by what IPA's are coming through most of the local breweries here, which is retro childhood without the fake id. Brut IPAs got drowned out for shelf space by brightly colored double dry hopped lactose infused opaque whimsy.

 

Had exactly one in my life, enjoy by 1/01/19 Brut. The brut aspect muted what I like about that beer.. seems silly to me.

 

I’m seeing a lot more Lagers and Pils, not so much with Brut and NE IPAs, they seem to have slowed down a lot.

 

Brut IPA’s...they aren’t horrible, they just aren’t as good.

 

Spot on. They just need to start adding lacotose to Brut IPA, put them on Four packs of 16oz cans and charge $20 for them.

 

I did enjoy all 3 that I drank but looking at the shelves here very few others did.

 

If so, I will apparently be among the few mourning their passing. I liked both them & their spicy CANterparts, White IPAs, but I always seem to be on the wrong side of history.

On the other hand, I rejoiced when the Black/Cascadian IPA style finally went out of vogue since I always felt like the roasted malts either got in the way of or simply trampled over the all-important hops.

 

I don't think it became a thing for folks. My one local guy still makes their series but it is not flying out the door at all. My guess is its coming to an end.
Cheers

 

Craft Beer Prime Directive: look elsewhere for finesse and subtlety .

 

We bury our dead and annul our marriages.

 

At my store we gave the style a Viking Funeral. I loaded up a shopping cart with the Bruts we had left on the shelf and wrapped the whole thing in pine tar soaked linens then lit it on fire. I then had one of the stock boys ghost sail it across the parking lot while blowing on a rams horn and shouting "Beware Valhalla! A fallen style is entering the Hall of Heroes!"

Personally I'm neutral on the style. I can take it or leave it but the curiosity phase is over for most folks and it is reflected in declining sales.

 

I've had exactly 1, and it was on accident. Ordered a Sam Pain IPA from Country Boy brewing at Mellow Mushroom when I was in Kentucky last summer. It wasn't bad, but there was no indication of it being a Brut IPA on the menu, and I looked it up because the taste was a bit different. That was the first I ever heard of the style.

I don't care that they are out there, much like Lactose IPA's and other styles I don't care for; I just choose not to buy them.

 

They didn't ever have much for brut around here but a local brewery does a hibiscus brut ipa as a regular beer and it is delicious. One of my favorites by them and a few people I know like it a lot as well

 

They should have little graveyards for retired/dead flavors at breweries... like Ben + Jerrys does.

I'm still seeing Brut IPAs come into Total Wine. IMO Brut IPA should be like a "year end" IPA because it reminds me of champagne (New Years). Seeing them at summer is weird to me.

 

I like them better than stuff that tastes like a glass of fresh squeezed orange juice and buy them when I see them.

 

I like them. My area supports a lot of different styles and I hope this one stays part of the local rotations.

 

I actually was thinking based on my last few visits to bottle shops that it's surprising just how many Brut IPAs are on the shelves given how little enthusiasm I've seen for the substyle. However, I wouldn't be surprised if those are a bunch of 2018 bottlings/cannings that are lingering around.

Brut IPAs typically are low in bitterness and utilize juicy hops expressions, but they're technically very dry (although the juicy hops can make them read as pseudo-sweet). The apparent commercial failure of Brut IPAs suggests to me that 1) the sweetness from the residual sugars, not the hops effects, is the single biggest driver of the popularity of NEIPAs (as Brut IPAs typically share the hops flavors or lack thereof with NEIPAs) and 2) people looking for alternatives to NEIPAs don't necessarily want juicy hops with low bitterness. "Enjoyed by neither NEIPA fans nor NEIPA haters" is an unfortunate niche for an IPA in the market.