Adjunct Misinformation

Discussion in 'Beer Talk' started by deleted_user_1007501, Dec 2, 2019.

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  1. deleted_user_1007501

    deleted_user_1007501 Initiate (0) Jun 30, 2015

    [​IMG]

    Seriously...this brewery (Platform Brewing) does this labeling with all their beers. I’m not usually annoyed by many things, but this shit...c’mon.

    None of those are adjuncts.

    Also, Snickerdoodle what? The literal cookie? Spices? But the beer is called “Holiday Donut Cookie”? And it just tastes like solvent and misplaced flavors.

    Im the most easygoing dude you’d ever meet, I’m rarely phased or triggered by things...but for some reason this amount of misinformation irks me.

    Anyone else have any experiences like this?
     
  2. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
    Pooh-Bah Trader

    Both the use of the word “adjunct” and then what’s listed below it are par for the course these days
     
  3. HorseheadsHophead

    HorseheadsHophead Grand Pooh-Bah (3,732) Sep 15, 2014 Colorado
    Pooh-Bah Trader

    Yes, sadly, even breweries have begun embracing the incorrect usage of the word "adjuncts" because they know their fans do it and they're playing along for the $$$. It drives me nuts.
    But what really makes me sad about all of this is that nobody would even know what the word "adjunct" was if it wasn't for the correct meaning of the word. But now that people are picking up on it, it's only because it's being used incorrectly. The level of irony is ridiculous.
     
  4. Warwick7

    Warwick7 Zealot (505) May 25, 2019 Maryland

    The correct term for adjunct is Malt subsitute right? Ie corn or rice.
     
  5. TrojanRB

    TrojanRB Grand Pooh-Bah (3,779) Jul 27, 2013 Texas
    BA4LYFE Society Pooh-Bah Trader

    Adjuncts are malt (barley) supplements (ex: corn, rice, etc...)

    What are the ingredients they listed (vanilla, nutmeg, cinnamon, etc....) called? Just spices? Or is there a more technical term?

    I don’t even know a polite word for how I’d describe snickerdoodles as an ingredient.
     
  6. bubseymour

    bubseymour Grand Pooh-Bah (4,800) Oct 30, 2010 Maryland
    Pooh-Bah Trader

    I think the can info. is helpful. No need to get hung up on the title Adjunct. It’s basically just “other” ingredients added to the beer. I’m guessing Snickerdoodle is the cookie as well.
     
  7. bbtkd

    bbtkd Grand High Pooh-Bah (7,790) Sep 20, 2015 South Dakota
    BA4LYFE Society Pooh-Bah Trader

    Drekker does something similar but categorizes them as Malts, Hops, Flora, and Gimmicks. Love it.

    I agree that the contents Platform lists are not adjuncts by strict brewing terms, so I call them add-junks. I love me some add-junks.
     
  8. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    Yes. The adjunct is really not part of the whole, but relatively associated. It is the most pure form of detached connection.
     
  9. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    Note: My bolding above. Wasn't Platform purchased by AB-InBev earlier this year? If so, it doesn't sound like there is any QC oversight occurring.
     
  10. sharpski

    sharpski Grand Pooh-Bah (3,100) Oct 11, 2010 Oregon
    BA4LYFE Society Pooh-Bah Trader

    I highly doubt ABI is concerned with the layout of Platform’s labels or the wording adhering to anybody’s opinion of the definition of “adjunct” being consistent with tradition. A quick review of the breweries owned by them reveals there is no effort to standardize labeling.
     
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  11. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    No, I'm not talking about the labeling, I was referring to the solvent-like taste to the beer that mambossa mentioned in the part that I bolded from that post.
     
    rozzom likes this.
  12. bbtkd

    bbtkd Grand High Pooh-Bah (7,790) Sep 20, 2015 South Dakota
    BA4LYFE Society Pooh-Bah Trader

    Kudos to them for not trying to bud-ize everything :smirk:
     
  13. scream

    scream Initiate (0) Dec 6, 2014 Wisconsin
    In Memoriam

    How this is perceived is all about how one defines the term "adjunct", is it a supplement of whatever kind or a fermenting sugar of some sort. Seems to me to be of litttle concern. I would be concerned about whether I liked the beer or not more than anything else.
     
  14. sharpski

    sharpski Grand Pooh-Bah (3,100) Oct 11, 2010 Oregon
    BA4LYFE Society Pooh-Bah Trader

    Not seeing your previous post with bolding. It seems others aren’t either.
     
  15. Rekrule

    Rekrule Initiate (0) Nov 11, 2011 Massachusetts

    That's how the majority of people who drink craft beer use the term. Language changes. Move with it or get left behind.

    We can labcoat and circle jerk all day over semantics but that doesn't push the culture forward at all. Tons of words, in beer alone, are used incorrectly or are used so much they have lost meaning.
     
  16. jasonmason

    jasonmason Zealot (742) Oct 6, 2004 California
    Society Trader

    I think this is a shining example of the difference between adjunct and “add junk”.
     
  17. unlikelyspiderperson

    unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California
    Pooh-Bah Trader

    the real question is when are we going to see these AAL (American Adjunct Lager) brewers get with the times and start throwing yuzu, white yams, and cacao in a budweiser?
     
  18. Rekrule

    Rekrule Initiate (0) Nov 11, 2011 Massachusetts

    When the mass sales are there to warrant a copycat. Bud black lager aged on JB staves is at least a stab at something they have a sense there is a big market for. The yuzu yam cocoa milkshake sours, at least for now, are for the IPA drinkers who want to pretend like they drink an array of styles.
     
  19. CheapHysterics

    CheapHysterics Initiate (0) Apr 1, 2009 Pennsylvania

    I often get a taste that is reminiscent of solvents from holiday spiced beers (and many pumpkin beers). Not from every spiced beer, but enough that it makes me super wary of beers with cinnamon/ginger/nutmeg, etc. However, those are all spices I enjoy cooking and baking with.
     
    AnthonyKolka likes this.
  20. SFACRKnight

    SFACRKnight Grand Pooh-Bah (3,348) Jan 20, 2012 Colorado
    Pooh-Bah Trader

    Get with the times or get left behind, right?
     
    rozzom likes this.
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