Breweries Indirectly Using BA as a Marketing Plan

Back to (what I think) the OP was about: I think it's great when "official" reps (owner, brewer, manager, Social Media intern, whomever) pops in to talk about their brewery/beers, answer questions, just join in the general BSing that goes on. We've got several in the NW forum that are active, and it's a good thing. BUT.......

Some breweries go easily over the line and blatantly pimp their shit. Take that to your official social media channels, under the breweries name, and pair it with a press release.

Yo! Hipster! We see through your clumsy-assed bullshit, and hold it against your brewery.

Do your job better, rookie!

 

Are there examples of this you can link? I can imagine it but I've never experienced it on the site first hand

 

I could have phrased that better. Not necessarily "breweries" per se, but somebody there might get a bit overly enthusiastic.

There's a line between hanging out here, like we do, and mentioning an upcoming beer: oh, btw, y'all might like this new IPA we brewed today when it's ready.

And, in the middle of a convo one topic, dropping something like : broskiz! we've got a dope drop of our sick new joosey IPA coming up, follow the Gram!

It's a close call, and everyone's line will vary, so I'm not gonna call any brewery out. But, we can see through that crap.

 

That's not what was implied in the November 2018 Brewbound article
Artisanal Brewing Ventures Execs Discuss ‘100 percent’ Acquisition of Sixpoint Brewery:

Or the ProBrewer article ABV Picks up Sixpoint:

As long as they have that BREWERY bar under their avatar/screen names (isn't there also an "INDUSTRY" or "PROFESSIONAL" option?), I'm OK with it. I don't like when some poster is constantly writing "I brewed this..." or "We are dropping that beer..." without any identification or clear understanding that the poster is an owner, or an employee, what their position is, etc

Conversely, there are non-employees who act as such, and it's unknown what relationship they have to what they'll even call "my local brewery" or copy/paste info from the brewery's social media without crediting/linking the original source or without using the "QUOTE" feature.

"Uh, exactly WHO are you?"

 

Everyone's acting surprised that someone would use social media to further their agenda. Really? Is it that surprising? If you dont think this happens you're naive.

 

I read thru every post I i still don’t understand the main point. In the OP the word Indirectly is being underlined. Indirectly we as BA might influence people with a rating as well, a choice comment. Brewers coming on talking about new beers, or procedures, so that could be seen as indirectly trying to influence a product. If he used the word directly it would apply intent, but that’s not the case. There’s a difference in dropping a note or some info vs say actively marketing a product.

 

I think the above post I made might piggyback with beertunes post, to some degree, I missed on the 15 minute time limit. He works for a brewery, he’s mentioned some of the products from time to time, but very rarely at that as well, and certainly with no intent to influence. But I still don’t get the original point he was making Op), honkey is on here all the time talking technology and techniques, new beers and formulas he’s working on, I’ve never felt at all that he was trying to market or influence to his benefit. I think something like ratebeer might be a more direct way to try and influence.

 

That's for sure!
Otherwise, if the judgment were still based on the genuine and disinterested opinion of consumers, there would have been no reason for that large multinational to invest in the acquisition.
This is my humble personal opinion as a drinker and not as a worker in the sector.

 

Those big bright yellow stars stand out, you’ll get better more in-depth reviews on this site. Imo of course.

 

Fair enough.

 

If they are doing that well enough we would never know they are doing it. I doubt it would be worth the effort one would have to put into doing so in the first place.
I wish more people in the industry posted here and not just from the craft side. A number of years ago a man from Anheuser- Busch would post on BA every so often, I think his name was Peter Wells. Haven't seen a post from him in a long time.

 

The person you are thinking about is Peter Wolfe. His BA name was Peter_Wolfe and that name is no longer active on BA.

I very much appreciated when Peter posted; I learned a lot from what he had to say.

I often wonder if beer industry folks are reticent to post often on BA since this forum can at times be unkind to industry people? There was an AMA (Ask Me Anything) thread a while back with Greg Koch of Stone Brewing and some of the posts directed at him were rather 'aggressive'.

Cheers!

 

I'd welcome anything giving BA more exposure, I lurked on Mobile whenever buying beer at the bottle shop, finally joined, don't like Untapped for actual reviews of substance, BA is where it's at for those that care. At all the breweries I go to it's all Untapped scrolling on the menu, etc etc

 

We have some industry professional members here who frequently post their opinions in general about the topics under discussion, as well as information about the brewery they work for, the beers they brew, their brewing processes, and their marketing and view of the beer market.

So long as they are transparent about their affiliation with the brewery, I have no issue with it at all, even if (when?) they engage in a bit of self-promotion of their business.

We are all adults here; we should all be capable of taking the information and opinions offered in context.

Add to that the obvious promotional threads sponsored by the site itself (i.e. the "ask me anything" threads), and it seems to me the site is quite open and accepting of industry professionals expressing themselves here.

Transparency and no blatant use of the forum for unpaid advertising, and all is good, IMO.

I quite like and appreciate the posts by industry professionals such as @honkey and @BillManley, just to name a couple that pop to mind. An insider's view of some of the topics we tend to go on and on about here is always appreciated, even when it proves me "wrong."

Also, I expect members go inactive all the time. None of them "owe" us anything.

 

I wish some people on this site would get two spellings right. It's Untappd (no "e") and it's Tree House (not Treehouse).

 

You are quiet right!