Breweries Indirectly Using BA as a Marketing Plan

Discussion in 'BeerAdvocate Talk' started by DEdesings57, Oct 15, 2020.

  1. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    Dave, I had the pleasure to meet up with Shane Welch when I attended HomebrewCon in Portland (2018). My wife and I met him for a few beers and dinner at a Portland craft beer bar/restaurant. He was a very nice person and I greatly enjoyed meeting him in person and discussing a myriad of topics. He is a very intelligent person and very well versed on a number of topics (i.e., not just beer).

    Just like you over the years I have 'jousted' with Shane on the topics you mentioned (and others) but throughout he was always a gentleman in our discussions and I always felt like he listened. One of the topics I discussed numerous times was that Sixpoint should have a canned on date and while it took a few years of 'debate' he did eventually put the canned on dates on the bottom of the cans (along with a best by date).

    I too have experienced quality issues with Sixpoint beers (principally on the beers being produced at The Lion Brewery). In private e-mail discussions, over a period of a few years, I consistently lobbied to Shane that he needed to make a change here. Again, it took a while but he did change production from the Lion to having the beers produced at a City Brewing in Memphis, TN. And the quality of those beers was much improved IMO.

    I wish Shane well in whatever it is that he is doing now.

    Cheers!
     
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  2. cavedave

    cavedave Poo-Bah (2,980) Mar 12, 2009 New York
    Society Trader

    To me this is how the relationship with BA that OP discusses can work the best, when there is pleasant dialogue, mutual respect, and genuine interest on both sides.

    I too wish Shane well, and I too thought the brews improved at City for sure, and I told him so, and changed a review too with the better example(s) he sent to me..
     
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  3. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    I agree with that statement 100%.

    We BA's will not always agree but ad homenim posts are counterproductive to discourse.

    Cheers!
     
  4. officerbill

    officerbill Zealot (572) Feb 9, 2019 New York
    Society Trader

    Looks like you're the only one who will
     
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  5. FBarber

    FBarber Poo-Bah (3,927) Mar 5, 2016 Illinois
    Moderator Society Trader

    I just want to add that back when Shane was active on here, he and I spent a lot of time going back and forth about their Alpenflo helles lager. He was gracious with my feedback and criticisms of the beer and I believe he took some of the feedback and they incorporated it in future batches. Sadly six point stopped distributing to IL and I never tried the updated alpenflo.

    @steveh
     
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  6. nc41

    nc41 Poo-Bah (2,555) Sep 25, 2008 North Carolina
    Society Trader

    Have to ever tried Costco Oatmeal raisin cookies, run right out and buy some of those bad boys. Almost as good as Tasteycakes, I’m an advocate for Jelly or Butterscotch Krimpets. Lol.
     
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  7. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    Have you had Butterscotch Krimpets lately? Not the same as when we were kids, unfortunately.:slight_frown:

    Non-cheers to cheapening of products!!
     
    nc41 likes this.
  8. nc41

    nc41 Poo-Bah (2,555) Sep 25, 2008 North Carolina
    Society Trader

    I haven’t, why mess with perfection, I expect them to make them smaller, but they were the best.
     
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  9. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    I agree that they "were" indeed the best.

    Oh well, the only constant is change!?!

    Cheers!
     
  10. zac16125

    zac16125 Poo-Bah (2,152) Jan 26, 2010 South Carolina
    Society Trader

    I am fairly certain that back in the day a certain big box chain liquor store/bottle shop in the southeast US used to have little tabs by highly rated beers indicating their BA ratings. I have no problem with them, and in fact actually like it. Not so much now as I’m a pretty educated consumer, but when I was first getting into craft it was helpful. This is very common for stores selling wine (“Wine Enthusiast rates x”, “James Suckling gives Y points”, etc). Sure it might be a marketing technique but as long as the company isn’t somehow cheating to skew the ratings I have no beef with it. I still use these as starting places when buying wine as I’m much more of a novice.
     
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  11. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    I have a number of times seen these tags where a vintage 201x is discussed but the wines in the bin were of vintage 201y. IMO the store is conducting misrepresentation when they do this.

    Cheers!
     
    zac16125 likes this.
  12. zid

    zid Meyvn (1,221) Feb 15, 2010 New York
    Trader

    I disagree with that.
     
  13. nc41

    nc41 Poo-Bah (2,555) Sep 25, 2008 North Carolina
    Society Trader

    I love wine as well, Im particularly prone to buy Red Zins. I can tell the difference between a $9 bottle of wine and say a $30 bottle. But I can’t say that’s the case with $15 bottles to those $30. My break point in wines is in that $15 a bottle, because I can’t tell the difference. Total Wine does Wine Enthusiast ratings, and this is Joes favorite wine who’s a store employee. Those store employee recommendations usually if not always are $30-35 bottles of wine, I’d keel over if the store pick was $10. They’re trying to influence you to not only buy the more expensive bottle, but at the worst influence you to slide back into the $15-20 bottle range, they're saying stay away from the cheap shit.
     
  14. zac16125

    zac16125 Poo-Bah (2,152) Jan 26, 2010 South Carolina
    Society Trader

    At the risk of trying to put words into someone else’s mouth I think the contention that he’s trying to convey is that the guy was disingenuous. More of a salesman than an advocate of beer. Using the website solely for self promotion. The thought being that a true beer advocate who was that involved with the site on a near daily basis would be passionate enough about beer to continue to contribute to the site even if his chance for personal gain from it was over. If that’s the beef I can see that. More of a businessman than a beer lover.

    I hate to be the bearer of bad news but if people think that’s unique I’d be inclined to strongly disagree. At least nowadays it seems like the majority of people in craft are more profit driven/business minded people then they are die hard, advocating beer lovers. For most people, it seems, it’s a business more than anything. I would say that even holds true for many (perhaps most) of these “ah shucks, i’m just here with my little craft brewery trying to survive, help me out and support local” folks. Perhaps that just the jaded vet in me who hasn’t exactly loved the way the scene has evolved over the past decade or so.
     
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  15. NYR-Zuuuuc

    NYR-Zuuuuc Disciple (336) Jan 1, 2013 Connecticut

    C’mon feel the noise!!
     
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  16. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    Dale, have you considered the Total Wine top 20 wines of 2020 list:

    https://www.totalwine.com/top-20-wines-of-2020

    There are three wines there that are less than 10 bucks (9.99).

    Are you keeled over right now!?!:stuck_out_tongue:

    Cheers!
     
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  17. nc41

    nc41 Poo-Bah (2,555) Sep 25, 2008 North Carolina
    Society Trader

    I can’t get the link to open, if thats Red Zins, I’d bet the Zen of Zins is on the list.


    Try Oak Ridge the non Reserve one, at 2x the cost the reserve is about the same for me. Red Zin from Lodi Ca, maybe $13 it’s a staple here, reserve maybe $27. After these fires I bet the prices will skyrocket.
     
  18. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    The only Zinfandel that made the top 20 list is:

    DOUBLE BLACK ZINFANDEL PASO ROBLES, 2018

    14 bucks a bottle.

    And there is Sierra Nevada Dankful IPA at my 'local' Total Wine & More store.

    Cheers!
     
    nc41 likes this.
  19. nc41

    nc41 Poo-Bah (2,555) Sep 25, 2008 North Carolina
    Society Trader

    I’ve had Double Black before, it’s good. Still prefer Oak Ridge.
     
  20. Spade

    Spade Initiate (90) Mar 27, 2006 Pennsylvania

    The only oatmeal I like is in a porter or stout. And my latest sugar over-indulgence is Keebler Deluxe Grahams.
     
  21. surfcaster

    surfcaster Zealot (567) Apr 20, 2013 North Carolina
    Trader

    It is hard to define pornography--but I know it when I see it. Same with BA on the sly "marketing."

    All social media is suspect to some degree.
     
    Shanex likes this.
  22. zac16125

    zac16125 Poo-Bah (2,152) Jan 26, 2010 South Carolina
    Society Trader

    Absolutely. Even user driven wine rating sites like vivino (which I actually like a lot) are often flawed in that regard.
     
    Shanex likes this.
  23. Shanex

    Shanex Poo-Bah (1,645) Dec 10, 2015 France
    Moderator Society Trader

    Before I even opened this thread, I figured Shane and SixPoint would be pointed at. Truth be told, many when he left BA some years ago claimed he was just here for « business ». I never had a dog in this fight because SixPoint is not available here, I thought « oh, poor form if he only was here to promote » as some said. Thanks @FBarber and a few others who know better to give us the true story.
     
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  24. Fordcoyote15

    Fordcoyote15 Savant (965) Nov 19, 2011 Kentucky
    Trader

    Stepping in to say that SixPoint on here was slimey and shady.

    I long suspected the brand was adding fake reviews in addition to their also transparent marketing as from "Sixpoint".

    They regularly hype-trained their upcoming beers in the release section. I once reviewed one of their beers they had been blasting for weeks prior to release. My review was honest however mostly negative, and I mentioned that I thought the reviews were padded. Sixpoint BM'd me about it and then it suddenly disappeared.

    I have the brief conversation in my BM's (and now screenshotted). Any way, shady things were happening with him on here.
     
    #104 Fordcoyote15, Oct 30, 2020 at 7:01 AM
    Last edited: Oct 30, 2020 at 7:07 AM
  25. Todd

    Todd Founder (6,149) Aug 23, 1996 California
    Staff Moderator Fest Crew Society

    We've never received a single report from you or anyone else.
    Send me the screenshot or add me to the convo. Would love to learn more.
     
  26. nc41

    nc41 Poo-Bah (2,555) Sep 25, 2008 North Carolina
    Society Trader

    Fake reviews are a staple of items for sale on Amazon as I understand it. There’s no way to prevent it, all you can do is to post an honest review if your not satisfied, and buy from a place with a guarantee. Problem with beer or wine is that’s its consumable.