Shelton Brothers to cease operations

Sorry to read this.
I buy both their imported and their distributed beers.

Sad, but true

A real concern

 

Whoa.

 

Prophetic
After reading this I'm kind of surprised they lasted as long as they did

 

What a complete bummer in every respect .

In a way, this situation explains the sudden appearance of numerous Shelton products at my local shop about a month ago. Such a damn shame what it came at the expense of.

 

I was just looking at a Dieu de Ciel barleywine at my beer shop like an hour ago... I regret not picking one up to mourn this loss.

 

Great article. I found this quote from the article interesting "In the face of a challenge, Dan’s response is to double down, a practice he would hone and apply many times over the years since."

Sounds like double down didn't work this time. Love the story on how that got started as I fell in love with English and German beers about the same time (late 80s). I used to drink primarily imports through the late 80s and early 90s.

 

bummer

 

The same thing is going on here. I saw bottles of Drie Fonteinen sitting on the shelf yesterday.

 

Imports are getting harder to find, this will be a huge blow

 

This explains why some of my favorite beers that happen to be imports are getting harder to find. When all this takes place will there be a resurgence of these imports and places to buy/drink them come around again like it did some 40+ years ago?

 

Luckily I got a bottle of Panil recently... not sure that's gonna happen again anytime soon.

 

I concur!

 

And maybe that’s why we just started seeing Drei Fonteinen all over the place after never seeing it...dumping inventory.

 

Seems inevitable that someone will come in a swoop these up, but I have a feeling that anyone who is in the business of importing European beers is in a similar boat - loss of sales due to Covid, low cash flow and the general trend of US craft taking shelf space from imports. Let's hope a competent and beer-focused player moves in, not some equity firm that guts it out to flip a quick profit.

 

I ask myself, “Would I bring these beers in in the current US climate?”

My answer is an easy, “No”.

 

@AlcahueteJ I'd have to agree here. There's no way that they'll get true market value for the brands but then again looking long-term, it might make sense. Buy when the valuation is low is a dream come true for the equity guys.