Shelton Brothers to cease operations

Discussion in 'Beer News & Releases' started by Scottsbeer, Nov 5, 2020.

  1. Scottsbeer

    Scottsbeer Meyvn (1,107) Nov 3, 2017 Florida
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  2. zid

    zid Poo-Bah (1,638) Feb 15, 2010 New York
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  3. officerbill

    officerbill Champion (835) Feb 9, 2019 New York
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    Sorry to read this.
    I buy both their imported and their distributed beers.

    Sad, but true

    A real concern
     
  4. Todd

    Todd Founder (6,506) Aug 23, 1996 California
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  5. steveh

    steveh Poo-Bah (3,153) Oct 8, 2003 Illinois
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  6. officerbill

    officerbill Champion (835) Feb 9, 2019 New York
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    Prophetic
    After reading this I'm kind of surprised they lasted as long as they did
     
  7. TongoRad

    TongoRad Poo-Bah (2,945) Jun 3, 2004 New Jersey
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    What a complete bummer in every respect :slight_frown:.

    In a way, this situation explains the sudden appearance of numerous Shelton products at my local shop about a month ago. Such a damn shame what it came at the expense of.
     
  8. deleted_user_1007501

    deleted_user_1007501 Initiate (0) Jun 30, 2015

    I was just looking at a Dieu de Ciel barleywine at my beer shop like an hour ago... I regret not picking one up to mourn this loss.
     
  9. QuakeAttack

    QuakeAttack Defender (643) Mar 19, 2012 California

    Great article. I found this quote from the article interesting "In the face of a challenge, Dan’s response is to double down, a practice he would hone and apply many times over the years since."

    Sounds like double down didn't work this time. Love the story on how that got started as I fell in love with English and German beers about the same time (late 80s). I used to drink primarily imports through the late 80s and early 90s.
     
  10. MrOH

    MrOH Poo-Bah (1,790) Jul 5, 2010 Malta
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    bummer
     
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  11. dennisthreeninefiveone

    dennisthreeninefiveone Initiate (115) Aug 11, 2020 New Jersey
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    The same thing is going on here. I saw bottles of Drie Fonteinen sitting on the shelf yesterday.
     
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  12. FBarber

    FBarber Poo-Bah (5,278) Mar 5, 2016 Illinois
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    Wow, how unfortunate. Hopefully someone else picks up some of these brands.
     
  13. REVZEB

    REVZEB Poo-Bah (9,959) Mar 28, 2013 Illinois
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    Imports are getting harder to find, this will be a huge blow
     
  14. SILVER

    SILVER Initiate (178) Jan 3, 2007 Florida

    This explains why some of my favorite beers that happen to be imports are getting harder to find. When all this takes place will there be a resurgence of these imports and places to buy/drink them come around again like it did some 40+ years ago?
     
  15. Smakawhat

    Smakawhat Poo-Bah (7,933) Mar 18, 2008 Maryland
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    Luckily I got a bottle of Panil recently... not sure that's gonna happen again anytime soon.
     
  16. micada

    micada Champion (814) Jul 13, 2015 New York
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    I concur!
     
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  17. micada

    micada Champion (814) Jul 13, 2015 New York
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    And maybe that’s why we just started seeing Drei Fonteinen all over the place after never seeing it...dumping inventory.
     
  18. einhorn

    einhorn Disciple (300) Nov 3, 2005 California

    Seems inevitable that someone will come in a swoop these up, but I have a feeling that anyone who is in the business of importing European beers is in a similar boat - loss of sales due to Covid, low cash flow and the general trend of US craft taking shelf space from imports. Let's hope a competent and beer-focused player moves in, not some equity firm that guts it out to flip a quick profit.
     
    #18 einhorn, Nov 6, 2020
    Last edited: Nov 6, 2020
  19. AlcahueteJ

    AlcahueteJ Poo-Bah (1,774) Dec 4, 2004 Massachusetts
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    I ask myself, “Would I bring these beers in in the current US climate?”

    My answer is an easy, “No”.
     
  20. einhorn

    einhorn Disciple (300) Nov 3, 2005 California

    @AlcahueteJ I'd have to agree here. There's no way that they'll get true market value for the brands but then again looking long-term, it might make sense. Buy when the valuation is low is a dream come true for the equity guys.
     
  21. JackHorzempa

    JackHorzempa Poo-Bah (5,139) Dec 15, 2005 Pennsylvania
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    I agree with you here but for this business case to ultimately be successful (e.g., profitable) there needs to be a combination of US consumer demand and proper retailing of these imported products. I am personally motivated to purchase imported beers from Europe but if the beers at my local beer retailers are old I refuse to buy them. How does a functional equivalent of Shelton Brothers make sure that fresh imported product is available for sale to beer consumers? If this can't be achieved my money will go to US craft brewers producing English/German/... beer styles.

    Cheers!
     
  22. cyclonece09

    cyclonece09 Poo-Bah (2,265) Aug 5, 2008 Wisconsin
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    Stinks not only to lose your business but personal bankruptcy. This won't be the last of these in these times.
     
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  23. ConorM

    ConorM Initiate (0) Mar 2, 2019 California

    Really sad, but in this economic environment, probably expected.

    Even prior to COVID, the push for fresh, local beer was causing mid-sized breweries like Stone, Victory and Green Flash problems; I can't imagine what that was doing to the European scene, especially as American interests were in DDH NEIPAs, adjunct stouts and kettle sours, none of which would be brewed nearly as prominently in Europe as in the States.

    Couple that with wallets tightening, and it was most likely inevitable.
     
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  24. ChicagoJ

    ChicagoJ Meyvn (1,402) Feb 2, 2015 Illinois

    While I appreciate their dedication to great beer, it's hard to be successful at business being litigious asshole. I just home someone can replicate the great beers from their portfolio over the next year.

    From Andy Crouch's linked article:

    In a trade built on collegiality, Dan developed a reputation for trashing his competitors. His favorite target was and remains Lindemans, the Belgian producer of a line of Lambic and fruited sour beers. While trying to sell Cantillon to people, he’d see glass after glass of Lindemans go over the bar. After a few beers, Dan would tear into the unsuspecting drinkers, scolding that they were drinking sugary crap made for kids. “They were all artificially sweetened and not Lambic at all yet that was being pitched as Lambic, especially Lindemans,” he says. “I’d get in fights with people and tell them, ‘You could taste it if you had any sense.’ People just thought, what an asshole. They thought people don’t like your stuff so you’re just badmouthing everyone else. That’s the way people thought of us for a long, long time.”
     
  25. BBThunderbolt

    BBThunderbolt Poo-Bah (8,962) Sep 24, 2007 Kiribati
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    Well, they rarely deigned to sell their precious nectar out here in the PNW, so we won't really notice they're gone.
     
  26. hbbeeremptor

    hbbeeremptor Aspirant (297) Aug 12, 2018 California
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    Among their line-up, I can only ever recall seeing Fantôme (at my store, it didn't not sell whatsoever), 3 Fonteinen (seems to get a small but steady following around this area), Anchorage (gaining in popularity here) and rarely Cantillon. It's a loss for sure but, as has already been mentioned here and other places in this forum, the general trend has ever increasingly shifted to local beer, with exceptions being online delivery options from places like Tavour, CraftShack, etc. for stuff further away and delivery options from in-state breweries (depending on municipality; mostly sparked by COVID). Why buy import beer that could be a few months old when you can get fresher, great quality beer from less than 100-500 miles away? And why buy import beer that is incredibly hard to find when you can find stuff that is as good more readily available? We are in a bit of a bubble here on BA when it comes to things like Cantillon; the average consumer has never heard of and/or doesn't care about them.

    EDIT: I realize after posting this that they are merely partnered with a distro for Anchorage, among a slew of other brands. I think my point still stands.
     
  27. TongoRad

    TongoRad Poo-Bah (2,945) Jun 3, 2004 New Jersey
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    I do wonder just how much of the mystique of their line was cultivated through a combination of scarcity and relying on the retailers to seek them out. From what I've heard, until this recent warehouse dump, a sales flyer from them was a rare thing.
     
  28. slander

    slander Poo-Bah (2,281) Nov 5, 2001 New York
    Moderator Society

    I know the people and their amazing people in market, and am saddened by the loss.
    Whether you know it or not, we're all a little smaller here today.
     
  29. bubseymour

    bubseymour Poo-Bah (3,306) Oct 30, 2010 Maryland
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    So I read about 20% of the article, will this shut down all imported beers the US gets from Europe or just select beers from Belgium? I guess I want to know how this will impact us clearly, what should we stock up on if things will disappear from shelves soon.
     
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  30. braineater

    braineater Initiate (35) Dec 24, 2005 Massachusetts

    The Sheltons are hardly the only beer importer in the US. There is a list of all the breweries they import on the bottom of this page, should you want to know what brands will likely disappear from the market. That said, considering how slowly some of these beers sell, old stock may linger on shelves long enough to fill the gap until someone else picks them up.

    I can see an importer like B. United importing some of these breweries, but they already have a vast portfolio that is undoubtedly struggling with some of the same problems. That said, Matthias is not out in the market trashing the competition, alienating potential customers, and suing former business associates like Dan was, so that could help.
     
  31. Giantspace

    Giantspace Champion (883) Dec 22, 2011 Pennsylvania

    These are the beers I buy the most from their list of beers. Most was on tap at Monks but Dieu Du Ciel stouts are seen here in bottles so I need to grab a hand ful just in case

    Enjoy
     
  32. zid

    zid Poo-Bah (1,638) Feb 15, 2010 New York
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    I assume those are rhetorical questions but I will answer them: "Because a consumer might prefer those beers."

    The "why buy imports" or "I don't buy imports" stance comes up all the time here. For a website with the raison d'être of providing a home for beer reviews from a bunch of enthusiasts - reviews that compare and contrast beers with scores that break things down to a hundredth of a point after a decimal, it's odd how much this comes up.

    If someone prefers the beers in their backyard that's obviously fine, but it's only their preference not a universal truth.

    Timothy Taylor, Mahr's, Ritterguts, Gänstaller, Blaugies, De Ranke, Drie Fonteinen, Fantome, Thiriez, heck - even contract brewed Coniston, to name a few...

    If you have brewers by you making beers just like them that you can get fresher and that you prefer, then great. From my point of view, American brewers more or less don't even try to make beers like much of the above (and any that do likely don't fall into that "readily available" category). Freshness is an important thing but it isn't the only thing that's going to drive a purchase decision. Every beer review on this site is a testament to that.
     
  33. nc41

    nc41 Poo-Bah (2,771) Sep 25, 2008 North Carolina
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    Just a thought, their market is the US/ Canada of course, logistic lines are long so it’s very difficult to get fresh beer to market, and they are selling and targeting a small but fairly knowledgeable consumer base. Their target consumer is a very narrow part of the beer drinking world, and with the logistics of distance, taxes, import/export taxes I’m sure it’s extremely difficult to manage, and obviously not profitable. It’s a shame when anyone in the market bows out.
     
  34. rgordon

    rgordon Meyvn (1,165) Apr 26, 2012 North Carolina

    Without being too personal, I love Will and despise Dan. I know these guys well, sold the beers, and grew my business as they grew theirs. Dan is a lawyer and Will is a musician. And that's all I have to say about that....
     
  35. ManBearPat

    ManBearPat Zealot (505) Dec 2, 2014 Colorado

    Damn.. Peche Mortal is a top couple beers for me- all time.. it’d be sad to not see it anymore
     
  36. SILVER

    SILVER Initiate (178) Jan 3, 2007 Florida

    There is also Mechant du Vin and Global beer, besides others.
     
  37. SILVER

    SILVER Initiate (178) Jan 3, 2007 Florida

    You got me actually LOL here at home with that post.
     
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  38. SILVER

    SILVER Initiate (178) Jan 3, 2007 Florida

    Their customer base was even smaller 40 years ago, but it still grew.
     
  39. officerbill

    officerbill Champion (835) Feb 9, 2019 New York
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    They only way to do that would be for the importer to also be the distributor. I'm not sure if that's even financially or legally possible.

    Here's the list of their beers
    https://www.sheltonbrothers.com/booze/
     
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  40. nc41

    nc41 Poo-Bah (2,771) Sep 25, 2008 North Carolina
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    There wasn’t much of a craft beer wave 40 years ago either, AALs ruled the world, still do. But international business has certainly changed, not so much for the better perhaps.