AB InBev says goodbye to Anheuser-Busch's eagle

Discussion in 'Beer News' started by jesskidden, Jan 16, 2022.

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  1. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
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    Looks like AB-InBev has a new logo:



    At the time of the buyout and new AB-InBev logo, I thought it looked as if the eagle was saying "I'm gettin' the !@#$ outta here..."
    [​IMG]

    :thinking_face:I have a vague recollection of some legal difficulties between D, G. Yuengling & Son and Anheuser-Busch over the eagle but don't remember exactly when (circa 1850s-2000s?) or if I'm just making it up. IIRC, in the US alone there have been close to a dozen "Eagle" breweries over the years.
     
    #1 jesskidden, Jan 16, 2022
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  2. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
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    A cold Bud is really decent and very easy to drink. We have a few eagles breeding around here, but it's been the two ospreys and pair of cormorants that garner most of my attention. Other than the snow that's falling freely out my window. Bud is a Belgian/Brazilian thang, ya''ll.
     
    #2 rgordon, Jan 16, 2022
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  3. HouseofWortship

    HouseofWortship Pooh-Bah (2,735) May 3, 2016 Illinois
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    That second eagle looks like a love child of the Bud eagle and Guinness toucan….


    I guess it looks bad for the large corporations who contribute significantly to global warming to use symbols from nature.
     
    #3 HouseofWortship, Jan 16, 2022
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  4. beerjerk666

    beerjerk666 Grand Pooh-Bah (5,155) Aug 22, 2010 Florida
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    From the original artistic logo that, to me, represents strength and freedom. Something...American.
    To this AB-Inbev POS logo that looks like a high school student made for a project. It doesn't even look like it represents anything beer related or anything that has anything at all to do with quality.

    Pathetic and sad.

    Never liked Budweiser, never will.
     
    #4 beerjerk666, Jan 16, 2022
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  5. dcotom

    dcotom Grand High Pooh-Bah (6,637) Aug 4, 2014 Iowa
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    I hope they're so proud of this that they'll slap it on every label they own. It'd make it a lot easier for me to tell what not to buy.
     
    #5 dcotom, Jan 16, 2022
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  6. dcotom

    dcotom Grand High Pooh-Bah (6,637) Aug 4, 2014 Iowa
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    At least they won't have to redesign it if they decide to start buying out toilet paper companies.
     
    #6 dcotom, Jan 16, 2022
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  7. moodenba

    moodenba Pooh-Bah (2,502) Feb 2, 2015 New York
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    I think you identified the problem with the eagle -- it's an American symbol. Inbev is an international company and Bud is an international brand. In any case, the new logo lacks ... everything.
     
    #7 moodenba, Jan 16, 2022
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  8. russpowell

    russpowell Grand High Pooh-Bah (8,292) May 24, 2005 Arkansas
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    Pathetic
     
    #8 russpowell, Jan 16, 2022
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  9. AccipiterofBeer

    AccipiterofBeer Pooh-Bah (1,773) Nov 28, 2016 New York
    Pooh-Bah

    +1 Yuengling
     
    #9 AccipiterofBeer, Jan 16, 2022
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  10. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
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    Yeah, I'm sure the A w/Eagle will remain the logo of Anheuser-Busch Companies, LLC, which is technically the US subsidiary of parent Anheuser-Busch InBev.
     
    #10 jesskidden, Jan 16, 2022
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  11. bubseymour

    bubseymour Grand Pooh-Bah (4,800) Oct 30, 2010 Maryland
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    AB-InBev should switch to the Clidesdales logo for marketing (realize it’s specific to Bud marketing) and let Yuengling have the Eagle. InBev isn’t American owned anymore so take away the bald eagle as it’s American symbolism. I’m probably alone here, but I like the image new eagle pic better than the old one. More majestic soaring in the sky. The old one looks like an eagle sitting on a nest squalking with contorted neck. Just kinda weird looking IMO. I do like the old German symbol for A though.
     
    #11 bubseymour, Jan 17, 2022
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  12. GOBLIN

    GOBLIN Pooh-Bah (2,676) Mar 3, 2013 Ohio
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    You absolutely nailed it with your observation. It's simply not cool to be American and proud of it anymore.
     
    #12 GOBLIN, Jan 17, 2022
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  13. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
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    InBev - the 2004 merger of the Belgian Interbrew and the Brazilian AmBrew - was never American-owned and AB's use of the eagle was likely also influenced, as were some of the other German-born US brewers', by the German federal eagle symbol. The Budweiser label's eagle once looked quite different (and even more similar to Yuengling's).
    [​IMG]
    A good example of a very Germanic looking eagle on a beer label was on Detroit's Goebel Brewing Co's labels, which they changed during WWII to an "Americanized" version.
    [​IMG]

    But AB-InBev is a multinational company - their US subsidiary, Anheuser-Busch, which often "waves the flag" (sometimes to the point in which Samuel Johnson's quote comes to mind) in their promotional material will no doubt keep their A/Eagle logo.
    Previous to the buyout:
    [​IMG]
    Post-buy-out.
    [​IMG]
     
    #13 jesskidden, Jan 17, 2022
    Last edited: Jan 17, 2022
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  14. LesDewitt4beer

    LesDewitt4beer Grand High Pooh-Bah (6,315) Jan 25, 2021 Minnesota
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    This might work for a target market. I mean...
    [​IMG]
     
    #14 LesDewitt4beer, Jan 17, 2022
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  15. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    When I was about 5 years old I would ride with my Dad to The Longbranch over on Lawndale Drive. There was a dusty old Budweiser poster that depicted Custer's Last Stand.and it always fascinated me. I had a very early love of history. This was circa 1954. I had a hotdog and a coke and my Dad had a Schlitz. The business is still operating and the last time I had an ice-cold returnable Bud (1988?). That poster was still there.
     
    #15 rgordon, Jan 17, 2022
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  16. bret27

    bret27 Grand Pooh-Bah (3,064) Mar 10, 2009 California
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    We’ll all miss Budweiser’s beloved Eagly.
    [​IMG]
     
    #16 bret27, Jan 17, 2022
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  17. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
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    Just sayin'.
     
    #17 steveh, Jan 17, 2022
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  18. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
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    Supposedly, (according to the AB history, Bitter Brew) in the 1890s Adophus Busch found the original huge oil painting ( 9' X 16') called "Custer's Last Fight" in a bankrupt saloon which owned him money, so he got the painting and then paid $35k for reproduction rights, and then had another artist make a copy "with more blood and scalps". By the middle of the 20th century it was estimated AB had distributed close to a million copies of their lithographed reproductions.
    (IIRC, there's lot more info and pics on the 'net).
     
    #18 jesskidden, Jan 17, 2022
    Last edited: Jan 17, 2022
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  19. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
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    #19 steveh, Jan 17, 2022
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  20. HouseofWortship

    HouseofWortship Pooh-Bah (2,735) May 3, 2016 Illinois
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    That name sounds familiar. Were they the first to start liquid dating their beers?
     
    #20 HouseofWortship, Jan 17, 2022
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