2012 US Per Capita Beer Consumption by State

Discussion in 'Beer News & Releases' started by leedorham, Jul 3, 2013.

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  1. leedorham

    leedorham Initiate (0) Apr 27, 2006 Washington

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  2. Quantum_Dong

    Quantum_Dong Initiate (0) Apr 18, 2013 Wisconsin

    The Dakotas and Montana are all in the top 5, but I didn't think anybody lived there?
     
  3. leedorham

    leedorham Initiate (0) Apr 27, 2006 Washington

    Per capita. So Ted Turner drinks a bunch and MT makes it to the top 5.

    Also could be that this beer isn't actually all being consumed and much of it is in crazy prepper bug out shelters.
     
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  4. TheSevenDuffs

    TheSevenDuffs Initiate (0) Jan 20, 2010 Canada (ON)

    Also, the Nevada number is likely skewed by Vegas tourism factoring heavily in to the numerator and not the denominator (of the per capita consumption calculation).
     
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  5. Quantum_Dong

    Quantum_Dong Initiate (0) Apr 18, 2013 Wisconsin

    The Wisconsin numbers are probably skewed due to the number of people who venture great distances to come here and drink miller lite.
     
  6. leedorham

    leedorham Initiate (0) Apr 27, 2006 Washington

    Good point. Probably true for all the higher tourism states. Hawaii at 19 surprised me, but tourists probably inflate that number quite a bit.
     
  7. TheSevenDuffs

    TheSevenDuffs Initiate (0) Jan 20, 2010 Canada (ON)

    And when you consider that ND likely has very little tourism, it becomes even more impressive that they are #1.
     
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  8. leedorham

    leedorham Initiate (0) Apr 27, 2006 Washington

    Those curlers drink a lot of beer though.
     
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  9. taxman

    taxman Initiate (0) Feb 22, 2012 Illinois

    We're number six - we need to drink more....starting now.
     
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  10. grantcty

    grantcty Initiate (129) Feb 17, 2008 Minnesota
    Trader

    You're number six for shipments, not consumption. For consumption you're 26.
     
  11. taxman

    taxman Initiate (0) Feb 22, 2012 Illinois

    Then we have more to drink then I thought.
     
  12. mrw1zard

    mrw1zard Initiate (0) Apr 5, 2013 Alabama

    Yea! Something we're not last in!
     
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  13. Vitacca

    Vitacca Crusader (786) Sep 15, 2010 Alaska
    Society Trader

    Didn't think I drank that much!
     
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  14. GarthDanielson

    GarthDanielson Initiate (0) Nov 6, 2010 Virginia

    The year I moved to NH, they took #1...now the state has slipped to #2...I have shamed myself...:flushed:
     
  15. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    Connecticut #50 New Jersey # 49 I guess people who drive Volvos don't drink beer!
     
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  16. UCLABrewN84

    UCLABrewN84 Initiate (0) Mar 18, 2010 California

    I am kind of surprised that California is low in the consumption department.
     
  17. Norica

    Norica Aspirant (224) Feb 2, 2006 Massachusetts
    Trader

    Utah is so bad they finished 51st out of 50 states.
     
  18. leedorham

    leedorham Initiate (0) Apr 27, 2006 Washington

    Wine is so huge in California. 9/10 bottles of US wine are produced there and it is super cheap compared to other states, so I'm sure that competition drives the beer numbers down quite a bit.
     
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  19. leedorham

    leedorham Initiate (0) Apr 27, 2006 Washington

    D.C. is in there too.
     
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  20. Netdigger2

    Netdigger2 Initiate (0) Apr 20, 2011 South Carolina

    I'll be the first to say it... They must drink a TON on the Sioux reservations.
     
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  21. opwog

    opwog Initiate (0) Jun 16, 2008 Minnesota

    Also, did anybody catch that this is for malt beverages and not just beer? A ton of products fall under malt beverage. It doesn't even say that this is exclusively beverages that contain alcohol. I know that this header says the beer institute, but either the person who released this is a total dope at presenting data or there is some agenda to present this in such a vague way.
     
  22. Ri0

    Ri0 Initiate (0) Jul 1, 2012 Wisconsin

    Oh WI, I've never been so disappointed...We used to be cool.
     
  23. drocpsu

    drocpsu Initiate (175) Dec 25, 2006 New Hampshire

    #2!!?? We're falling down the list!

    Drink free or die!
     
  24. jesskidden

    jesskidden Poo-Bah (2,148) Aug 10, 2005 New Jersey
    Society Trader

    "Malt Beverage" is the legal term for all beer on the Federal level, and is used by the industry. It does include FMB's* and Non-Alcoholic (aka "Near") Beer.

    According to the Beer Institute's (the "Big Brewers" organization) Brewers Almanac which also contains this info:
    (Sorry for the All-Caps - blame the B.I.)​
    * Lots of "craft" beer is registered under the same TTB "beer type" as the FMB's/ malternatives, since they contain non-traditional ingredients (fruits, spices, maple syrup, other flavorings, barrel aging, etc). How would one separate them by state excise tax records?​
     
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  25. opwog

    opwog Initiate (0) Jun 16, 2008 Minnesota

    [quote="jesskidden, Lots of "craft" beer is registered under the same TTB "beer type" as the FMB's/ malternatives, since they contain non-traditional ingredients (fruits, spices, maple syrup, other flavorings, barrel aging, etc). How would one separate them by state excise tax records?[/LEFT][/quote)

    Honestly, I would just look at the data sets and realized that the methodology was flawed from the ground up. Malternatives represent far too much of the market and probably far more than the casual reader might understand (read: most people don't realize how much of those coolers are malternatives. Those stats are interesting if you are in the grain business, but don't mean much for beer, in and of itself. There are regional, cultural, gender, et al factors, that skew all of this. But know what, for a thread in ba, I suppose none of it matters. But for most of my higher education and most of my professional life, if I presented that as it is, without taking the time to get a more solid data set from which to speak about product X, I would have never gotten my degrees or would have (rightfully so) been told to do the whole thing over.
     
  26. Daemose

    Daemose Initiate (0) Oct 3, 2011 Texas

    Hell yeah, Texas #2!
     
  27. BottleCaps80

    BottleCaps80 Initiate (0) Jan 12, 2013 Iowa

    Whoa...stereotyping and racist much? Oh, lemme guess...it's just a joke, right?
     
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  28. Netdigger2

    Netdigger2 Initiate (0) Apr 20, 2011 South Carolina


    Just poking fun at a coincidence. Ease up. You do realize there are casinos on reservation land, right?
     
  29. VictorWisc

    VictorWisc Initiate (0) Jan 2, 2013 Massachusetts

    Actually, there is a correlation. The smaller states tend to consume more per capita. It should make sense (try to think of it in terms of who drinks). Now, throwing out the smaller states leaves Wisconsin, Texas and Iowa. Now that's interesting!
     
  30. UCLABrewN84

    UCLABrewN84 Initiate (0) Mar 18, 2010 California

    I can see that. In this case does shipments mean incoming or outgoing? If it's shipments of beer coming into the state, it's still weird that CA is number 1 in shipments but number 44 in per capita consumption.
     
  31. Cramerican

    Cramerican Initiate (0) Feb 15, 2012 North Dakota

    Proud North Dakotan!
     
  32. mnstorm99

    mnstorm99 Initiate (0) May 11, 2007 Minnesota

    Yeah, for total...BTW isn't Texas a huge fucking state.
     
  33. Lutter

    Lutter Initiate (0) Jun 30, 2010 Texas
    Deactivated

    Everything is bigger in Texas, bro.
     
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  34. GFG

    GFG Initiate (0) Oct 24, 2012 North Dakota

    We drink a lot. Mostly because there's nothing else to do here.

    We also don't have trees.
     
  35. rlcoffey

    rlcoffey Initiate (0) Apr 20, 2004 Kentucky

    The TTB definition of malt beverage doesnt include non-alcoholic products. Im sure this is using that definition. And, yes, it does include a few non-beer things like Mike's Hard Lemonade, but they are small in total compared to beer.
     
  36. rlcoffey

    rlcoffey Initiate (0) Apr 20, 2004 Kentucky

    Neither incoming nor outgoing. Total shipments to the state for consumption, including internal shipments. So if BBC or Stone "ships" beer to the CA distributor, it counts as a CA shipment. And the first number is raw total, so its no surprise at all that CA could be #1 in total shipments and still #44 in per capita consumption.

    The consumption number is just the shipment number * 31 / adult population.
     
  37. jesskidden

    jesskidden Poo-Bah (2,148) Aug 10, 2005 New Jersey
    Society Trader

    Yes it does.
    Basic Mandatory Labeling Information for MALT BEVERAGES:
     
  38. jesskidden

    jesskidden Poo-Bah (2,148) Aug 10, 2005 New Jersey
    Society Trader

    According to source of the information, The Beer Institute (quoted in full above), "shipment" is used in the normal industry manner, meaning shipments from wholesale distributors.
     
  39. Krebsjunior

    Krebsjunior Initiate (0) Oct 10, 2005 Maine

    This is a good example of how statistics can be used to mislead. Every year after this list is published there's a lot of commentary and speculation about which are the "drunkest" states when in fact these numbers are strongly influenced by things that have nothing to do with the amount of beer that citizens of the various states actually drink: primarily tourism and cross-border sales impacted by state taxes and bottle deposits, which vary widely from state to state. To equate taxable shipments with consumption is simply wrong.

    If the column on the chart that's headed "Per Capita Consumption" were instead headed "Taxable Shipments per Capita" (as it should be) this list would not get the attention it does each and every year. But then, what fun would that be?
     
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  40. Premo88

    Premo88 Poo-Bah (1,991) Jun 6, 2010 Texas
    Society

    Trees *are* awesome ... should we send you guys some for a big plant?

    ("We also don't have trees" has to be a Top 5 BA line ... i'm still laughing ...)
     
    GFG likes this.
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