Anheuser-Busch Signals "Next Chapter" with Evolved Logo and Visual Identity

Discussion in 'Beer News & Releases' started by Todd, Jan 19, 2022.

  1. Todd

    Todd Founder (6,634) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    January 18, 2022 (New York, NY) – Over the last four years, Anheuser-Busch has been executing a consistent consumer-first commercial strategy to lead future growth. That has resulted in a solid foundation for transformation by focusing on industry-leading innovation and a rebalanced portfolio. As America’s leading brewer continues writing the next chapter in its storied history, its current momentum will be further fueled by a more premium and forward-looking logo that reinforces the company’s purpose of creating a future with more cheers.

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    United by its collective ambition to make a positive and lasting impact on the world, Anheuser-Busch recently introduced a new global purpose that enables the company to unlock, harness, and realign the power of its unique capabilities, infrastructure, and assets. Anheuser-Bush is creating a future with more cheers by:
    • Leading industry growth: The company’s 10-year commercial strategy is a journey to lead future growth and to create shared value with consumers and partners, both across its supply chain and in communities around the country. A-B is focused on growing the company, investing in local economies, and building an even more vibrant beer and beverage category.
    • Fostering innovation: A-B’s portfolio is evolving with consumer preferences, and the company is innovating in its capacity and ability to produce new brands and new types of beverages, including hard seltzers, malt beverages, wine, and spirits-based ready-to-drink beverages and low and no-alcohol products. A-B also constantly leverages technology to provide cutting edge tools and solutions to meet the needs of its customers and consumers.
    • Advancing sustainability: Being a good steward of its natural resources is at the heart of A-B’s business, and the company continues to invest in a more sustainable future. A-B leads the industry in converting to zero-emission vehicles, brewing its full portfolio with renewable electricity, and empowering American farmers with the latest technologies and best practices to ensure sustainable and highest-quality ingredients.
    • Supporting communities: A-B plays a leading role in the economic recovery of the country, including supporting the on-premise community and investing in its U.S. operations and creating jobs to drive economic prosperity and help the more than 2 million people that rely on the beer industry. A-B always supports its neighbors – by promoting responsible drinking, producing and distributing emergency drinking water, and long-standing partnerships with community-based organizations.
    To further bring to life the company’s purpose, Anheuser-Busch today unveiled an updated visual expression of its iconic logo. The new look is equal parts inspiration and aspiration – respecting the company’s proud heritage while looking forward to its bright future. The “A&Eagle,” one of Anheuser-Busch’s most distinctive assets, is now rendered in a dynamic gold color that mirrors the golden hue of beer and barley, the cornerstones of Anheuser-Busch’s business. The eagle is now facing to the right and firmly in flight, boldly gazing into the future

    “We’re writing the next chapter for Anheuser-Busch, which is built on a foundation of consumer-centricity and a commitment to innovation. For us, innovation is about the ‘what’ and the ‘how’ – not only when it comes to products and brands, but also capabilities, technology, partnerships, and community impact,” said Brendan Whitworth, CEO, Anheuser-Busch. “We have the opportunity to accelerate our momentum and positively impact even more people, and this evolution of our visual identity helps reflect the ongoing transformation of this great company. I’ve never been more confident that our best is yet to come.”

    More on Anheuser-Busch’s new purpose, We Dream Big to Create a Future with More Cheers, and the company’s global business strategy, can be found here.

    ABOUT ANHEUSER-BUSCH
    For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable and beloved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of spirits and craft beer brands that provide consumers with a choice of the best-tasting beverages in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are looking forward to a future with more cheers where we keep dreaming bigger to provide opportunities for our people, lift up our neighbors and make a meaningful impact in the world. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

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    Source: https://www.anheuser-busch.com/newsroom/2022/01/anheuser-busch-evolved-logo-and-visual-identity/
     
    AlcahueteJ, moodenba and Bitterbill like this.
  2. moodenba

    moodenba Zealot (553) Feb 2, 2015 New York

    Their new Bud logo looks fine. But the accompanying press-release-speak essay sort of dilutes any positive impact. At the end this long message, they even want us to follow up for "more information".
     
  3. jesskidden

    jesskidden Poo-Bah (2,429) Aug 10, 2005 New Jersey
    Society Trader

    AB's changed that --- again? :grin:
    The Budweiser logo has been constantly tweaked - different font, in italics, in script, diff. background, etc.
    [​IMG]
     
  4. Bitterbill

    Bitterbill Poo-Bah (8,054) Sep 14, 2002 Wyoming
    Society

    Something strange aboot the 1994....
     
    ElGallo, jzeilinger, Jaycase and 5 others like this.
  5. steveh

    steveh Poo-Bah (3,381) Oct 8, 2003 Illinois
    Society

    Don't go all Xenophobe on us now -- might just be the Canadian version. Or... Belgian? :grin:
     
  6. Urk1127

    Urk1127 Poo-Bah (2,012) Jul 2, 2014 New Jersey
    Society Trader

    I somewhat remember my grandfathers bar in the basement had a tin sign of the 1996 logo. The new logo reminds me of yeungling
     
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  7. jesskidden

    jesskidden Poo-Bah (2,429) Aug 10, 2005 New Jersey
    Society Trader

    Looks to me like the guy who "designed" it was working from home and kept putting it off, watching YouTube videos and, when he went to get another cup of coffee his 4 year old climbed on the desk and was playing around with his laptop and just flipped the old logo horizontally and then hit "Invert". (Dad came along and colored it gold).
    [​IMG]

    Eureka! (or "Good enough!")
     
  8. moodenba

    moodenba Zealot (553) Feb 2, 2015 New York

    Definitely Canada. I think specifically for Quebec, since Biere is first in line (what would be wrong with them accepting "beer"). Quebecois can be more finicky about their language than the French. In Quebec, the red hexagon stop sign says "ARRET"; in France it's STOP, as in most of Europe. Even in Ukraine the stop signs use the phonetic stop, but in cyrillic "CTO[]".
     
    Bitterbill likes this.
  9. Todd

    Todd Founder (6,634) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    From Yuengling on Twitter:
    [​IMG]
     
  10. Genuine

    Genuine Devotee (471) May 7, 2009 Connecticut

    The 1987 logo is full of nostalgia for sure....holy cow!
     
    Squire likes this.
  11. Squire

    Squire Poo-Bah (2,739) Jul 16, 2015 Mississippi
    Society Trader

    The name Budweiser is nostalgic for me.