Arcade Brewery: Doing Beer Labels Differently

These guys only have four beers on the shelves at the time of this writing, but they are doing beer labels very differently right out of the gate.

Arcade takes submissions for their beer labels in the form of contests. They are turning to both comics industry talent, AND formats, to break the mold on the level of art quality on their labels. They are also extending the visual aspects of taking beer to market to new levels, right down to the tap handles...

http://www.beerlabelsart.com/arcade-brewery-labels-differently/